This week we speak with one of the club industry’s top consultants and speakers, Kathy O’neal of Club, Resort and Hospitality Consulting . Kathy shares with us her steps to successful club programming.
You’ll learn the types of events that really work in clubs nowadays and why programming can be a powerful retention tool for your club. You’ll also find out why it’s so important to build a member profile, as well as ways to begin mining that data from your membership. If you’re a member services professional, you’re going to enjoy the ideas and unique perspective Kathy O’Neal brings.