Brandon Towns, Executive Vice President of Marketing & Sales for the ClubMark Corporation joins us to talk membership and marketing. Brandon is a seasoned veteran of the private club industry who has helped hundreds of clubs market their membership offerings.
Brandon provides his unique take on the state of marketing in the private club industry and where he sees the industry headed in the near future. We discuss consumer behavior trends for both consumption and communication and Brandon shares some best practices that clubs can begin to use to better market themselves.
Click here to check out Brandon’s new program, Membership Matters.