Jonathan McCabe, former Club Manager of the Union League Club of Chicago for over 22 years joins us to discuss the club of the future – especially as it relates to city clubs. Jon’s examples include the Soho House, Hay Hill and the Hospital Club. Find out what these clubs are successfully doing to attract a new type of member. We’ll also dive into a few of Jon’s great stories including a run-in with immigration and his tenure at the Playboy Club.
Ricky Potts, Director of Marketing & Communications for Troon’s Tiburón Naples joins us to discuss social media and digital marketing. You’ll learn how to monitor your club’s online reputation and respond to the negative reviews that sometimes surface. We’ll also discover what networks Ricky thinks your cub should be paying attention to and how to use social media as a two way conversation.
Click here to visit Tiburón’s website.
Click here to visit Ricky’s Wednesday Match Play Show website.
Michael Crandal, CNG joins us to discuss food and beverage issues at private clubs. Find out why your club should never be run like a local restaurant and what you should do instead. Michael also discusses some unique programming he’s created at Mission Hills Country Club in Kansas City during his interim management tenure at the club.
We’ll also discuss “sacred cows” on this episode. Find out Michael’s take on which sacred cows should be sent to pasture and which should remain.
Lastly, Michael will give us his recipe for Alphabet Soup. It’s something you’ll just have to hear!
Find out the food and beverage trends that are happening this year in our industry. James Reisig is the Director of Dining at the Union Club of the City of New York and the winner of this year’s CMAA Idea Fair. Find out the unique things he and his club are doing to elevate their dining room experience for members. Click here to connect with James on LinkedIn.
We also chat with Peter Nanula and the staff of MacGregor Downs Country Club in Cary, North Carolina. Find out what it’s like to go through a change in corporate structure from an in-the-trenches point of view.
In this episode we unlock the secret to telling a great brand story. Marc Ensign, of LoudMouse Authority Marketing joins us to share the framework of great storytelling. Learn what your club can do to improve its brand through this timeless art.
You’ll also hear Marc’s own inspirational story about how he tried to break into Broadway. The obstacles he faced were seemingly insurmountable, but Marc came up with a genius plan. The problem is, it didn’t work. Find out what happened next.
We’re also joined by Gary Collins, CCM of Master Club Advisors. Gary has a couple of outside-the-box ideas on how to bring more golf members to the club. His big idea is that clubs should offer free golf lessons. Yes, free! It’s a wild idea that just might work. Click here to visit Master Club Advisors.