Gabe travels to the home of golf, St. Andrews, to chat with Leighton Walker, GM of Burford Gold Club and Stuart Finlay of Wales Golf. Learn how a younger group of club leadership is driving huge change throughout the UK.
Two industry leaders join us on this week’s show.
Rick Coyne, CEO of the Professional Club Marketing Association also joins us to discuss membership and marketing. Rick let’s us know what the number one mistake private clubs are making is. Find out if your club is going down that path. We also discuss the new ClubMark Partners program that is was set up to help clubs reinvent themselves. Lastly you’ll get some details on this year’s PCMA National Conference in Nashville, TN. Click here to visit the PCMA site.
Henry Wallmeyer, President and CEO of the National Club Association also joins us and gives us a sneak peak at what to expect at this year’s National Club Conference in New York. There are some surprises in store in New York including a Friar’s Club Dinner and an appearance by some big names.
In this episode, Jeff Morgan, CEO of the Club Manager’s Association of America joins us to discuss their recent research on Millennials in conjunction with the the Center for Generational Kinetics. Find out the needs and wants of millennials as well as their dislikes when it comes to private club membership. Learn what they are motivated by and how you can set your club up for success. Download your copy of the research right on the CMAA site.
In edition, we are joined by Peter Nanula of Concert Golf Partners and Rich High of Crestview Country Club to discuss their recent capital injection on edition #3 of Board Chats.
Gabe also makes a big announcement on the show. He’s releasing his next book on March 31st and pre-orders are now available. Visit this page to order your copy today.
Our guest today is Paul Levy, the current vice president and incoming president of the PGA of America. We cover a lot of ground including Paul’s take on the state of the golf industry, his plans as president of the PGA of America, and how the PGA is engaging the youth in America. Paul also answers a number of listener submitted questions including how to minorities and women more active in the game.
Paul is the President of Club Operations and Development for Sunrise Company. In addition, he serves as the Chief Executive Officer and General Manager of Toscana Country Club located in Indian Wells, California. In November of 2012, Paul was elected to serve as Secretary of the PGA of America which was the culmination of over twenty-five years of service and commitment to his association, the game and industry. He has served as Vice President since 2014 and later this year will become president of the PGA – the world’s largest working sports association.
He’s been honored as Merchandiser of the year ,received the Bill Strausburgh award and has served as president of the Southern Texas PGA Section. He’s a graduate from LSU where he played on the golf team for 3 years and currently lives in Indian Wells, CA with his wife and 5 children.
On today’s episode, we make a call across the pond to Michael Braidwood, Director of Education at the Club Managers Association of Europe. Michael gives us a rundown of the trends and happenings in the private club industry in Europe and the United Kingdom. We discuss the education that is driving the development of club managers in Europe and get a preview of the BMI Conference taking place later this year in London. We also chat about what lesson U.S. club managers might be able to learn from their European counterparts.
Rick Coffey of Clubessential also joins us on the inaugural Inbox segment. Rick and Gabriel discuss the USGA ruling at the U.S. Open, the critical social networks that private clubs should be utilizing and they answer listener’s questions related to private club membership marketing.