Dominic Giarratano, Vice President of Private Club Films joins us to discuss why video marketing is so crucial in today’s world. You’ll find out what makes a create compelling video content, how often to make a video and where to share it. Dom also discusses Private Club Films and what separates their firm from the competition.
In this episode, Jeff Morgan, CEO of the Club Manager’s Association of America joins us to discuss their recent research on Millennials in conjunction with the the Center for Generational Kinetics. Find out the needs and wants of millennials as well as their dislikes when it comes to private club membership. Learn what they are motivated by and how you can set your club up for success. Download your copy of the research right on the CMAA site.
In edition, we are joined by Peter Nanula of Concert Golf Partners and Rich High of Crestview Country Club to discuss their recent capital injection on edition #3 of Board Chats.
Gabe also makes a big announcement on the show. He’s releasing his next book on March 31st and pre-orders are now available. Visit this page to order your copy today.
Brandon Towns, Executive Vice President of Marketing & Sales for the ClubMark Corporation joins us to talk membership and marketing. Brandon is a seasoned veteran of the private club industry who has helped hundreds of clubs market their membership offerings.
Brandon provides his unique take on the state of marketing in the private club industry and where he sees the industry headed in the near future. We discuss consumer behavior trends for both consumption and communication and Brandon shares some best practices that clubs can begin to use to better market themselves.
Click here to check out Brandon’s new program, Membership Matters.
We’re talking social media this week on Private Club Radio. Our guest is Shanna Bright, Founder of Private Clubs Online and a social media expert.
Oftentimes social media is a sticky subject when it comes to private clubs. Club staff and board members often ask questions like: Can private clubs truly remain private if their out their for the world to see? What type content you should be putting out there on social media? What emerging social networks you should be paying attention to? We’ll answer those questions and much more on this episode.
Jason Becker is the Co-Founder of Golf Life Navigators. What Jason and his team have created is a matchmaking service that pairs home-buyers with golf properties. It’s a wonderfully simple concept, but you’ve got to have the right people involved and Jason definitely does.
In this episode we chat with Jason Becker, PGA, co-founder of Golf Life Navigators. A matchmaking service helping affluent golfers find the right Florida golf home.
Jason and his team are directly in touch with folks looking to move to or become a member at a golf club, they intimately know what the hot button issues for consumers are. The information they are gathering is incredibly valuable to a club and I’m going to squeeze a few bits out of their brain trust for you.