My guest today is Miles Tucker, GM and Chief Operating Officer of Hillcrest Country Club. Hillcrest CC is a very special club for a lot of reasons, not the least of which is their oil production. Yes, you read that right, there is a working oil well at this club! In addition to oil, the National Football League is reported to have been formed there, and at least 8 members of the club have been featured on postage stamps. It’s really a unique place to say the least.
Beyond history, Miles and I discuss what a rebranding really is when it comes to a country club and what things you should consider when branding or rebranding a club. Here’s a hint, it’s a whole lot more than your logo.
During the interview we’ll get Miles’ take on the value of effective capital planning as well as his opinion on the facilities that excite and attract members. Hillcrest has some special ones including bee hives!
And, imagine a 0% turnover rate in your kitchen staff over 9 month’s time? At Hillcrest, that’s a reality, and you’ll find out what Miles and his team did to make that happen.