254: Revamping Membership Sales and Navigating COVID-19 Obstacles: Wisdom from the Pros

This episode is packed with valuable tips and insights from Brian Friedrichs of Capstone Hospitality, who shares common mistakes in membership sales and marketing, and how having a strategic plan can significantly improve your club's performance and success. Don't miss the opportunity to learn from the expert who specializes in direct membership sales for private clubs nationwide.

We also had an insightful conversation with Layton Walker, host of Golf Club Talk UK, about how clubs have adapted to the loss of revenue due to the COVID-19 pandemic and strategies for maximizing retention rates during the renewal period. Layton offers practical advice on engaging and communicating with members, investing in facilities and staff, and fostering a sense of unity and loyalty among club members in these challenging times.

As we explore the current climate of the UK and the US amidst the COVID-19 pandemic, including the mass rollout of vaccines and the hope for a return to normalcy by spring, we discuss the importance of focusing on what we can control and using the winter season as an opportunity for strategic planning. If you're eager to level up your private club industry knowledge and benefit from the wisdom of experts like Brian and Layton, this episode is a must-listen!

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