316: Authentically You - Personally & Professionally w/ Shanna Bright

Speaker 1: 0:00

Hey everyone, welcome back to Private Club Radio, where we go over any and all the things private club related, you know, the golf clubs, the country clubs, the yacht clubs, the city clubs, the athletic clubs, the military clubs, all the clubs. I'm your host, denny Corby. Thank you so much for being here, and I'm chatting with my friend today and I realize I say my friend a lot, but I actually genuinely mean a friend of mine, shana Bright, from over at Private Clubs Online, and we have a genuine talk. You know, I thought we were going to do more of like me interviewing her for this one, and we were going to talk about some things, and it turned into something I didn't think it was going to. It was more of just a genuine friendly conversation and I feel like I was getting interviewed a little bit, but it was a really fun talk and I really enjoy Shana and the work she does and what her and Private Clubs Online are all about. So it's more of a conversation about getting into the minds of two weird creatives in the club space, two really weird club creatives. Going back on the episode, though, the question I was asking her was what are you thinking about? What's going on for 2024? And we just got to talking, and a lot of it is around the club space, but really just how? Seeing as we're both of the creative type, it's fun to see how other people work, what gets them going, what tools they use and how they use the tools. Reflecting more on our talk, authenticity was also a theme that came up, and whether it's for the work that we do for our clubs, the stuff that we put out there for them, or just being authentic in all of our communications from a personal level, from a club level, and how just being a little bit more open can lead to personal professional growth and innovation. But you know, looking ahead, looking to 2024, that's what this is about Me and Shana Bright, private clubs online and if you don't know Shana Bright and private clubs online, we got a problem because you should. She's who you go to when it comes to your membership, communications, membership retention, everything from learning how to create engaging content for your social media, many courses on strategic member communication and member events. She has a communications club. She's the bees knees, she's the real deal. She's one of those people. When she talks, people listen and she's a real good human saying she's no stranger to the club world or us here on the show. That's welcome, shana Bright.

Speaker 2: 3:08

Did you enjoy Book of Mormon?

Speaker 1: 3:10

Oh, my goodness I have. I never thought I was going to put a musical on my phone and there is now a musical song on my phone. Which one, Hasadiga Iboi. I love that.

Speaker 2: 3:29

Well, I'm a huge South Park fan, which I don't think if anyone looked at me they'd be like I'm not a first South Park fan, but do you want a story about part of the reason why I love South Park? So when it first came out I loved it. I just they're humor. I'm totally that type of humor. And why does it last so long? When I was working for the American Film Institute, the executive producer of South Park and Garofino is an AFI alum, so my job was to go meet with alumni. So who did I call up and say can I come meet with you? She is the nicest person, she's so nice. In fact, if you look at the special that they did in 10 days it was they were showing how they produce a South Park episode, and they typically produce a South Park episode in 10 days. But it was also the release of whatever season coincided with the release of Book of Mormon, so it was a particularly hectic time. And the first episode of that season was the I Centipede Do you remember that episode? And so Anne Garofino had to be on the phone with attorneys saying is it okay if we have, you know, a mouth to bottom to mouth to bottom and like going over the legal liabilities of that particular episode and then. But so when I worked at the AFI and I went to go meet Anne Garofino, I got to go to the studios. I think they've changed locations since then, but it was in Santa Monica. It was like in warehouses in Santa Monica or something, and it was so cool because all the desks, they could create their little cubicle however they wanted. There was like a tiki hut and one and you know it was really cool. But the coolest thing for me was Matt and Trey's office, because theirs was a really large enclosed office and in the middle of their office was the tatami mat, a raised tatami mat, and it's Trey I think it's Trey that spent some time in Japan and actually married a Japanese woman, so that when you hear any of that stuff in Japanese and the in the episodes it's like authentic. So his that the raised tatami mats. What they would do is, in writing the episodes they had the plush dolls and they'd sit on the tatami mat with the plush dolls and act out some of the scenes and it was just. It was really cool to kind of see that creative process, like how you know how something like that comes to life.

Speaker 1: 6:37

And this was in the very early days.

Speaker 2: 6:38

I mean, this is, like you know, before 2000,. It was like 1998, 99, something like that. So you know a while ago, but but it was just. I've never forgotten that experience because it was just so, so cool. And Anne, you know she was working with Comedy Central, with the Canadian what is it? Kids on the Block or something. The Canadian show on Comedy Central Can't remember what it was that got canceled. But Comedy Central said, hey, would you like to produce this cartoon? She's like what? And so she said, sure, ok, I'll give it a shot. And the rest is history. She's still with them. That's awesome, that's cool, that's so neat.

Speaker 1: 7:31

Because I just can't get that visual out of my head of like them, just like playing.

Speaker 2: 7:36

Yeah, I mean it makes sense. You know, since they voice all the characters, it probably helps to have that acting of it in their body. You know, while they're voicing and recording the episodes, to have actually played it out, you know, on a stage.

Speaker 1: 7:56

So I think, like the performer in me is like that's genius, because, of course, like you play with like your props, like that's part of you know, like you just play, you just never know like what line is going to come out, having you know a little like Cartman in your hand or something Like whatever, but yeah. So I think I think a topic today you want to talk about hiring, interviewing.

Speaker 2: 8:25

Let's, let's ask this, so just kind of playing off of of South Park and the the Trey and Matt story, you know, where do you, you know, for your creative inspiration? Where do you go for creative inspiration? Like, how do you get creative? I'll turn the tables and start interviewing you.

Speaker 1: 8:46

About me this you're supposed to help me out with my marketing Mondays.

Speaker 2: 8:52

No, we'll talk about that too.

Speaker 1: 8:54

No, it's it. Oh, it depends. It depends the who, what, where, when, why I get a lot of my creative juices from other people and like energies, so like it's hard for me to script things, so to speak. I need to like do it Like I need people, I need this, I need that back and forth energy and banter, yeah, and it's sort of why I like AI a little bit, because it's that quick To me. It's using it as that like little friend that's off the side, whereas you know, I just want to like have a quick little something with somebody that I just use like a chat, gtp ish, sort of as that Like hey, what about this? It's just that like without, because I think sometimes when you talk to people as well, you're like I don't want to sound dumb, but so that's where I use that little bit and I just like consuming things Like. So I just take, I like to learn a little bit about everything.

Speaker 2: 9:49

Yeah.

Speaker 1: 9:50

So I just like I don't know I I'm always listening to different things, listen to different people speak. One one thing I've been trying to do lately is taking different driving routes to different places that I go to often. So, instead of taking the same route, switching it up, so taking back roads, taking a shorter route, a longer route taking, you know, just just you know, if I it's one of them, I have to be somewhere, like a specific time to, oh, I'll go up this one. I've been up that road before, just you know. So, just as I'm driving, listening to a podcast, doing whatever, going somewhere, just taking different routes and just exploring a little bit more, that's been, that's something I've been having having some fun with.

Speaker 2: 10:30

That's kind of like the putting your pants on with the different light first.

Speaker 1: 10:33

That is so weird.

Speaker 2: 10:36

Right. I mean that's where you because you're out of your comfort zone you just do something the same way, you don't even think about it. So, driving tune from work or you know whatever, you're always taking the same route. You're always doing the same thing. But then when you change it up, that's when your brain opens up and creativity just spills out.

Speaker 1: 10:54

The synapses.

Speaker 2: 10:56

Right. Your brain's like what are we doing? Why are you putting in your left leg first?

Speaker 1: 11:05

You're taking a different street.

Speaker 2: 11:07

This is crazy madness.

Speaker 1: 11:13

That's funny yeah.

Speaker 2: 11:15

I know I thought I was going to solve all the problems of the world on my drive up here, but I found that I was so busy right up until the moment I got in the car that I just like it was everything I could do to stay awake and the whole the whole two days that it takes me to drive here. So I'm looking forward to the way home having that you know, well rested new year. You know, looking at at having some creative ideas, you know pop in my head and things like that. But I'm, you know I'm excited for excited for the new year, excited for new collaborations and new ideas. But AI is definitely that thing that is. I think we all have to pay attention to it in a variety of different ways. I know I'm going to be talking with the Florida chapter of CMA about not only the uses like how we can use AI in clubs but also where's the line that we cross between you know okay, and it's helpful and it's a good assistance for when we're in a time crunch to we're plagiarizing or it's not our work, or where's the moral and ethics of AI. I think that's going to be kind of an interesting topic to focus on in the new year.

Speaker 1: 12:32

It's funny that Sean bombed us before, but he and I were talking about like automation and AI as tools, and that's the word that kept coming up. It's like it's just a tool. It's just a little, just a part. We have to put in all the same work, still do everything, but it's just another tool in the arsenal.

Speaker 2: 12:52

Right, absolutely. I mean that's, I think, the thing with communication directors, and we may have talked about this before, but you know, 10 years ago, what did the communication toolbox look like for clubs? And then, now, going into 2024, what does that communication toolbox look like? What tool are you going to access today to help you do your job or to help you better communicate with your members or the community, or whoever your audience is, your potential members or what have you? But AI, definitely, I agree, like that's how we should phrase it is. It's a tool, it's something that can be used. It doesn't have to be used every single day, doesn't have to be used every single time, but it's not going to take over our job or anything like that.

Speaker 1: 13:42

It's just that quick little. What's that other? You know, just giving it some, just having that quick little conversation with it. That sounds weird to say. Even say so, you know, you just brought something up. That's kind of neat. You know the toolbox, the tool belt from 10 years ago, you know, from 2014 to 2024. What do you? How do you see they compare? What are some of maybe the same similar tools, different tools, any tools that don't really work anymore, any tools to get rid of? I kind of like that little route.

Speaker 2: 14:13

Yeah, but you know, I was just talking with somebody kind of short term memory brain here. I was just talking about with somebody about newsletter productions and how back in the day, like one of my first jobs out of college, I ended up working at my alumni association and I, you know, my career started in kind of alumni relations, which is a very good segue into member relations. But we did a newsletter in that day and age, in the 90s, by we cut and paste. We cut clip art out of a book and put it on a board. We'd have all of our texts and stuff on a board and we'd present that to the printer. So anyone who's a generation X and above will understand exactly what I'm talking about If you don't know the clip art book and the board that you used to have to put your newsletter on. You're young and spry and have your whole life ahead of you, but that's how we used to produce newsletters and they were printed and then we would have to print the envelopes or the labels or whatever. It was a process to get this out. I mean, you're talking about an educational institution, so we're talking about hundreds of thousands of alumni that we would send this newsletter to, and we would. It was different than the magazine because it was more like about the clubs and chapters within the alumni association. So it would be like the DC chapter or the New York chapter or the LA chapter. But anyway we, you know, put them all in envelopes. We'd have to sort them by zip code, take them over to the mail. It was a process, it was a major process. I'm glad we're not in those in those day and ages. I would say the you know some of the things that I think we've seen, especially with social media, which have been, when I first kind of came back into clubs as a consultant social, nobody knew how to use social media. Everyone was like, well, should we use it, should we not use it? But we're a private club but it's public, and it was like, oh, my goodness, let's calm down and have a conversation about this. This can be really really useful. Everyone was very concerned about it being advertising because of the 501C7, you know, status and all that. And you know social media is, as you know, is not advertising, it's storytelling, it's content, it's connections, and so it was kind of the getting people to understand that just because your club is on social media and it's public does not mean that you're advertising. Yes, you can talk about the events that are happening at your club before they happen and invite your members. It doesn't mean the pub public is going to show up or, you know, doesn't mean that every and it. Also, I think clubs have this total misunderstanding that if they establish a social media account and at least it was 10 years ago if they establish a social media account or if they make their private Instagram, all of a sudden they decide we're going to make it public that everyone in their mother is going to flock to that set, flock to the account. You know people from all over the world are going to be like oh, the happy Valley Country Club made their Instagram account public. Oh, we've got to follow them, we've got to go to their events. Oh, wow, that's so exciting. It's like you're lucky if you have 50% of your members who follow the page, right? So I think, in terms of social media, the social media landscape has changed so much from 10 years ago. I think you know Facebook. Maybe people have some Facebook groups that are private, that are serving them well, but I don't see a lot of activity on Facebook. Everyone's on Instagram and I think we'll probably. I don't know what changes are really on the docket for Instagram this year, but, you know, anyone who's using it can see that there's a lot more advertisements, that they are starting to tweak the features a little bit. There's the subscriptions, but you have to have a certain number of followers and it's kind of for celebrities or, you know, influencers or whatever. So I think that, though, the Instagram still is super flexible for clubs in terms of being able to share what you want to share with the audience you want to share it with, whether you're, you know, private or public, and that it's easy for members to follow the club and to get the content that they want to get from the club, whereas Facebook has so many different features baked into it. It's hard, facebook's hard, it's easy, and there's so many layers to Facebook. There's all sorts of stuff on the screen whether you're looking on your phone or your laptop or desktop. It's just too much. You know. So, and I think that for clubs, I think that there's, you know, some of the scheduling tools like later I use later are really super helpful in creating that content and communication plan and being able to use that in tandem with your Excel sheet, whether you've purchased the content and communication plan for me or you've created your own, or you've found something else online that you're using. Well, let's talk about. Let's talk about we were talking about marketing or communication tools toolbox. We also talked about a little bit about creativity and inspiration for creativity, but let's since this is kind of the end of 2023, do you want, do you, would you like, to talk about kind of not a 2023 in review, but like things you're taking in, things you're leaving behind, things you're taking into 2024, kind of thing.

Speaker 1: 20:25

What are you leaving behind and what are you taking forward?

Speaker 2: 20:30

So in 2023, I think what I'm going to leave behind is I know this is a kind of a cookie cutter answer, but just fear, like I think. Sometimes I approach things and I know I have good ideas, but I'm afraid. I'm afraid to try it, I'm afraid to take a risk and I want to leave that behind because when I have taken the risk, when I have taken the leap, it has always worked out. It has always been like trust your gut. You know the industry, you know how you're helping the industry, you know you are helping people. Just take the risk, just do it. Whatever brilliant idea pops into your head, go for it. I think that's true even for some clubs. You know there's hesitancy because, oh, what if it doesn't work out? Well, okay, it doesn't work out, then no big deal, no one cares. Just try it, cause it might be the best thing you've ever done.

Speaker 1: 21:34

And the thing is, if it doesn't work, no one cares Like it's not gonna work.

Speaker 2: 21:37

No one cares, no one's gonna remember, no one's gonna remember.

Speaker 1: 21:41

At least once in each conversation, each recording I've had in the past three days, at some point this theme has come up in some capacity. Just do it, no one cares, like just give it a try. I was talking with Ben, we were talking about his creative summit episode will be coming out, and we were also just talking about just same thing. Just how do you know how they do things really well there? It's like we just try it. It doesn't work. It doesn't work. We just try different things. We throw stuff, see what sticks, and if it doesn't work, we try to figure out why. And then same thing with, like you know, shawn, the state it's just trying different things and cause it's something so small he and I were just talking about is when you, on your form, don't put submit, say you know, sign me up, or like put something there, and it's like no one's gonna quit your club because it doesn't say submit. Like no one's gonna be like oh, you know what, I'm out, they're getting a little too edgy. And same thing, like if you have like an event and it doesn't really work, no one cares. Yeah, like no one cares. At the end of the day, there's so much other worst things to worry about, and because maybe people didn't show up or it wasn't like a hit, it doesn't matter. Like you just gotta try and move on and just see what works. So failure, oh my God, it's perfect.

Speaker 2: 22:59

There was a club three years ago, so this would be the third year that they did an event. I cannot, for the life of me, remember which club, but the event person, the event planner at the club, knew that it would be a good event and it was like a story, holiday story time with the Grinch or Santa or something. And the first year it was a bomb. Barely anybody came, barely anybody knew about it. And she looked at her, you know, basically looked at well, what else was going on? How did we advertise? What did we? You know, it was the first one, and so the next year she said I'm gonna do it again Cause I just know, I just know it's gonna be a hit. There's like 75 kids and all the members stayed for dinner and you know, it was just, it was a huge, it was a huge hit. And she was right, she listened to her gut, she didn't, you know, she didn't get fearful, she just went for it and it's now a tradition at the club. So this year would be the third year that she did it. I'm sure they had more than 75 kids and you know. So that's what I'm leaving behind in 2023 is fear and the adversity to taking a risk. What are you leaving behind in 2023?

Speaker 1: 24:18

I was gonna make something funny. I was like I was gonna have to edit it out of the podcast. Anyway, probably the same. It's just that, say it's it's. I think it also comes towards like the end of the year. You start the new year, you're like, oh, you're figuring out what, what works, and then you get back into like a I don't want to say a rut, cause that's not the right thing, but you know, you just get set into your ways. I've been so similar like same thing with the ride, ride home. It's just, sometimes you just need that little little reminder. I've been consuming a lot of the Rick Rubins lately. I don't know if you know, him. He was the producer for Def Jam.

Speaker 2: 24:56

Okay, and he wrote the book the Creative Act.

Speaker 1: 24:59

It's just about how you know, like so when you go to his studio and work with him, there's no, you don't see the plaques, and there's no mirrors and TVs. And you know he always says how you do one thing, try to get a different way next time. It's probably not going to work. But even if you already have your set way that you know works, come out of, come about a different angle, a different way, because you might just realize a different part of the process or just see, see something from a different angle. And so just always trying to just continue a little bit, always try to, you know, move, move the needle forward, kick fear in the ass.

Speaker 2: 25:35

I don't know if that's going to stop my.

Speaker 1: 25:38

Apple ratings there by saying the word tushy, but but no, I think that that is.

Speaker 2: 25:46

yeah, fear I like that Fear is trying stuff, just trying it out. Right, no one cares. No one cares. No one cares, I care, I care about you.

Speaker 1: 25:57

You know, stop it, Don't, don't, don't. Let's not get deep right now. Let's not.

Speaker 2: 26:04

What are you taking into 2024? A lot of fear and it can be a motivator, you know, on the flip side, it can be a movie opportunity, just opportunity, relationships, friendships, open-mindedness.

Speaker 1: 26:22

You know, I think it's the opposite of fear just going into it. You know, yeah, I think being more authentic as well. Oh just authenticity in all, in all aspects, because the same thing you know it's not. You know people, just no one cares.

Speaker 2: 26:41

Yeah.

Speaker 1: 26:43

And when I say that like no one cares, it's like you know. So for me, if it's talking about here on the podcast, it's, you know, worrying, oh I might some person might not like that, that might offend somebody and they're not gonna listen anymore. Now, it's well if they weren't gonna listen. Great, if it was something big, I understand, but if it's something like a little, it's like, oh well, if they, if someone stopped listening or didn't become or stopped becoming a fan because of that, probably weren't a real fan anyway. So in the right, really doesn't matter. Why am I letting one potential person who I have no idea about keep me up at night Realizing you know we're gonna. You know your, your vibe attracts your tribe and just the more you kind of put that out there and you know, like, look at, like all the Comedians at you know it's just being that authentic stealth self and you're gonna find your audience and say Well you know, just putting it out there, and you know, not everyone who applies for a membership Should be a member. A club is a club for a reason. Yeah, so yeah not being afraid to be authentic and put out a certain vibe or a message or a feeling that you want your place to have as long as it has it. Because not everyone should be a member. You know you should your, your vibe attracts your tribe, and Clubs should be unique, and as should the members.

Speaker 2: 27:54

So yeah, I love that your vibe attracts your tribe. I love that phrase. I think, I haven't heard it. It's just a nice, really great Seth Godin yeah, I think so he comes up with some good ones.

Speaker 1: 28:08

Yeah, yeah, well, when you're taking.

Speaker 2: 28:14

Maybe it allows his mind to expand a little bit wider. Do you have hair follicles in the way?

Speaker 1: 28:22

Clog pores. What are you bringing in? I in 2024?

Speaker 2: 28:27

I am bringing in my collaborations, because this year was a year, aside from the, the, the fearful stuff. You know, I'm a fiercely independent person. I've kind of I thrive on being a one-woman show with private clubs online or in a private club. I do enjoy, I don't know, it's not a control freak thing, it's not anything like that. I just I have my own pace, I have my own rhythm, I have my own stuff and and and I'm I'm very proud of the work that I produce and things. And so when our dear friend, mr Blile at members first called me up last January or February it was probably in January With one of his. He sent me an email with one of his, where he has his, his phone and you know it has the video on it the bomb bomb the bomb bomb. God bless him. That started the collaboration with members first and it's just been so rewarding and I, you know, I think even our little Text group is a great collaboration and and I loved our end of the year celebration which was a collaboration with with you know, just kind of a mix and variety of, you know, service providers to the club industry, but kind of hitting every department. Yeah, it was good vibes but, yeah, taking in collaboration and and really kind of seeking out collaboration in a way you know who who's, who's on the same path, who has kind of a similar view or an opposing view, because I think sometimes that's interesting collaborations to how you approach the clubs or how you approach your work or, and that's where innovation comes from is from those outside in different perspectives.

Speaker 1: 30:33

That's been, you know, my big thing. Coming into 24, going to 24 is I hate the word advocacy because I can never say it Because we have this amazing community of people and, you know, the more we can get some of that outside knowledge and perspective as well Just makes solving problems that much easier, because you know we got things so linearly.

Speaker 2: 30:55

I hate words today.

Speaker 1: 31:00

Words in general sometimes don't always flow out of the mouth well, which is weird, for a professional speaker speaks for a living. But you know, it's like looking at something from this way and it's like I don't know how to figure this out, but then it's like someone who's over on this side goes oh well, you don't see that string dangling right there. It's like oh yeah, that's what's causing the issue. Yeah yeah, my tricks are done strings. So yeah, it's just trying to get that out and that's what's nice to just gone. Oh, I was thinking about that thing and someone goes oh well, there's a software that I use like I would have never thought that that could be used over. And I was chatting, do you know, gareth Macklin Obi Obi software.

Speaker 2: 31:42

Oh, okay, the name sounds roughly familiar, but Well, he's over in Ireland.

Speaker 1: 31:48

It's the same thing. He had a software that now he's just in the club space with it, but it wasn't even like in his mind or radar. One of his friends, who's a client, who used his service and hey, I'm a member of a club and on the board, your stuff would be even better over here and he was like okay, and he like made, he tried a little bit and it worked and now it's. I'll be chatting with him soon and I'll do a whole episode on it. But it's just fascinating stuff, just where just that innovation comes from, and just talking with people, different industries and perspectives, and so yeah, I find a lot.

Speaker 2: 32:21

When I'm on my private clubs online Instagram account and I'm doing the scroll or going through explore, I find a lot of products and it's not necessarily just like club events, but just advertisers, really, or some of the things that I follow, like food and wine or travel and leisure or you know whatever that I end up going oh, that's a great idea, oh, you could take that and you could tweak it and you could do it at your club, because I always have. I think we talked before about you know what hat I'm wearing, whether I'm wearing, like the director of communication hat or my member relations hat and thinking about retention, or, you know, food and beverage or whatever. I kind of think in segments of the club, like how would this work within the club? Oh well, chef would do really well, the golf pro would probably, you know, be able to use this tool or that tool or. But I'm always finding ideas through other businesses and even outside of the, even outside of the club industry. We were talking about the Savannah bananas. I had to bring the Savannah bananas into our conversation.

Speaker 1: 33:33

I love that.

Speaker 2: 33:38

They're so good. And Jesse Cole is just like God love him. I mean his little one minute boost that he does where he's walking, walking and talking, which is another great way to, you know, inspire ideas and just kind of it's all. I love how much of a giver he is. He's such a giver he constantly is sharing. Here's what we did. Here's what we tried. Here's how it worked. Here's how it didn't work. Here's what we learned. Here's how we're going to do it differently. And I love the parallels with the club industry. It's surprising how parallel the Savannah bananas experience and their fan experience is to the member experience, and everything that they try to do for their fans is everything that we're trying to do for our members.

Speaker 1: 34:28

And it's just holding true to it and holding true to it, and they don't just talk about it, you know, like if someone wants to buy too many of their tickets, they won't let them to a game, like they're very strategic on everything that they do. And to bring up our, our, our buddy Ben again, when I was at his creative summit, they had the Savannah, savannah bananas. Come in and talk. And the thing was we try stuff all the time that doesn't go on back to failure. We try stuff all the time that doesn't work, and we're trying it in 50 games. Yeah, you finally saw the one clip that went like viral because it took us 50, 100 times whatever it was to. And then it finally we got the rhythm down, we got the this, and sometimes you do it so many times like one of their bits and they're like it's just not going to work. Yeah, like you waste all that time but you spend all this time on something and then all of a sudden it just doesn't work.

Speaker 2: 35:19

He shared a video recently and I loved it. It was so funny. The team was playing a prank on him because they were in California and they said we got an earthquake warning. We can't what are we going to do. And it was this earthquake warning, like a tornado warning or a hurricane warning or whatever, and the earthquake is three miles away or it's 20 minutes away or whatever, and he was trying to figure out what they were going to do if they were going to stop the game and so. But they were filming the whole time and it was actually masterful to actually put that out in the public sphere because it showed you the tightness of the team behind the scenes and everyone played it off so well. They were all in on the gig and it was just hilarious. But to watch them think and think on their feet and think in a fake but a crisis situation was fantastic. It was masterclass in how to plan ahead so that you don't have to do so much. I mean, they've have crisis communication and crisis training and so you could see all that in the process of this one little clip about them playing a prank on Jesse Cole for earthquake warning in California. It was hilarious, but it was. It was again. You could learn so much from just watching that clip over and over again, how they communicate and everything. So they're fantastic. I just love them. I think the constant innovation and I think the other thing that they bring to the table is that you never know where your next idea or who your next idea may come from. And this is one of the things when I consult with clubs and activity that I do to create content and to create a content guide within that club is make sure you have every department at the table and let every department contribute, because the golf you know, the Greens men might be the one that creates the next idea for something that functions in the kitchen. You know, you never know and that cross departmental training programs that some clubs have. That's the best thing that you can do for your staff is train them. You know, take somebody out of the catering department and show them how to cut a cup on the golf course that's so out of their wheelhouse, not in their toolbox, but to that mutual understanding of you know what we're trying to do here at the club.

Speaker 1: 38:06

How funny would it be for a cake cutting. You bring in the agronomy guy and he takes the thing and like sticks it into the cake and like cuts the piece out, as if it's like a for the golf enthusiasts.

Speaker 2: 38:18

golf enthusiastic couple will will bring our golf superintendent to your wedding and have him cut the cake just like they cut a cup on the golf course. I love it, see, great idea, denny.

Speaker 1: 38:31

That's how we all work. She always a pleasure, we're going to always a pleasure.

Speaker 2: 38:37

Yes, I know. Thank you so much. I people can find me at private clubs, onlinecom and LinkedIn, of course just Shannon Bright or private clubs online and I'm you know this year is going to be a year full of lots of good activities. I have lots of things in the hopper, so look for new courses and mini courses and webinars and many collaborations. So lots of fun stuff on the horizon. I'm looking forward to a really productive and filled and fun and fabulous 2024.

Speaker 1: 39:15

Now, in case you were wondering, after our chat I sent to Shannon a text of a couple books her and I talked about during the show. Actually, we didn't talk about during the show, maybe we did, but we talked about. I texted her some of the books and I just said under the one it's easy to read, no fluff and actionable. And she said that's how I like my men. And then I said I'll make sure to mention that on your next episode and she said I would die. So, in case you're wondering, if you are easy to read, with no fluff and actionable, head on over to private clubs onlinecom. Put over on private clubs online. It's all about you and your club. The ideas, the strategies, the tools and resources that are shared over there will help you enrich your club culture, foster your members connections and, most importantly, drive revenue and retain your members. Tons of courses, tons of information over there, everything from masterclasses, mini courses, everything from social media, member communication, member retention. Head on over. You know you want to. Thanks for being on here, shannon. Always a blast. We have some fun stuff coming up in the future Spoiler alert, just saying, but thank you all so much for being here If you found this useful or know someone who might as always, your appreciation and support cost nothing. It means the world Like share, subscribe. Anything you can do, help us move the industry forward, and the channel as well is always appreciated. If you don't get our newsletter already the club content, the club chatter head on over to privateclubradiocom. Sign up for our newsletter. We're putting out episodes every single day and we wrap up the week's worth of content in that newsletter. We have a lot of new content coming out. Be on the lookout. Subscribe so you're in the loop. Might not always pertain to you, but I'm sure at some point it will. Until then, check out our tremendous other episodes and different shows here on private club radio. From member vetting concert golf partners. We have board chats. We got a lot of good stuff on here. Until next time, catch y'all on the flip it flip.