323: Swinging Through The PGA Show 2024
Step behind the velvet rope with me, Denny Corby, and the Club Grub app's Spencer Potter, as we take you through the electric avenues of the PGA show.
It's the insider's guide to navigating the hustle and bustle of one of golf's biggest events, and we're spilling the beans on everything from the standout booths to the genius of Tee Commerce's LinkedIn play.
And if you're curious about the practical magic of Demo Day, we've got the scoop on swinging the latest clubs and gadgets that have the golfing community buzzing.
The vibe is infectious, the community is close-knit, and everyone's game for a laugh, especially when it comes to parking perks and media passes.
This is a glimpse into the heart of the golf world, where the love of the game is always the main attraction.
So grab your clubs, or just your headphones, for a round of stories that'll have you feeling like part of the in-crowd.
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00:00 - PGA Show
04:52 - Stand Out at Trade Shows
08:46 - Golf Cannon and the Golf Community
20:23 - Podcast Editing and Financial Management
32:34 - The Golf Industry's Energy and Vibe
You know, this guy gets one media pass, he's on his high horse, gets two free waters in a parking spot and I'm never going to hear the end of it. This is where we're at in life.
Speaker 2:Hey everyone, welcome back to Private Club Radio, your industry's source for news updates, regulation, governance, food and beverage management, leadership all the things Private Club related. I'm your host, denny Corby. This episode you're about to hear was done live at the PGA show. Just got back from the PGA show down in Orlando and what a fantastic time. So much to do, so much to see, so much to learn, so much walking oh my goodness, so much walk. I did like 20,000 steps. It was wild but very fortunate they allowed me to come down. They had a really cool media studio set up in the exhibit hall area so I went down there was documenting the journey, got a bunch of content and also recorded some content. I ran into a really good friend of mine, spencer Potter, from the Club Grub app If you don't know Club Grub, we do an episode on here about it a while back, but really cool stuff and he's down there with me and he and I just chatted. It was his second PGA show. It was my first PGA show, so we just talked because it was early in the morning the second day. So first day was demo day and then when we recorded which was now yesterday, but today I'm recording anyway, it was in the morning. So we talk about what the first day was like, what his expectations were, especially coming from last year. So we talk about what's going on day of and it was so cool to see. I love seeing that many people all together for one particular reason, that is, for just the love of golf. In some way or another it was just so fat and just seeing all the different people who were there and the reasons they were there and the different vendors and, interesting enough, I did hear from somebody that they found a lot of the conversations being had there were with a lot of people who are now starting or beginning to start their own Golf simulator style businesses. So that was. That was interesting. But so many cool vendors and different Items and things to see. If you've gone to the CMA a show or the NCAA show you or any other show, you understand what the exhibit hall is. But it was just Anybody and everybody was there. It was. It was a really good time. So sit back, relax, listen to me and Spencer Potter Chat about the PGA show live from the PGA studio at the show. Kicking it over, I did the PGA show. We're not really live, we're just recording.
Speaker 1:Yeah, yeah, of course.
Speaker 2:But we were here the PGA show day one we did here with my friend Spencer Potter club grub app. What's going on, buddy, hey?
Speaker 1:thanks for having me, danny appreciate it.
Speaker 2:Welcome to the PGA show. This is this is this is my first year. This is your second year, second year correct, second year and and I mean it's, it's the, the show shows right.
Speaker 1:It's every vendor you could possibly imagine, from equipment to apparel technology.
Speaker 2:It is it's massive, massive.
Speaker 1:It's several football fields and like this my imagine.
Speaker 2:Yes, and in Industries I did not even think would be here. It's just like funny, like look like a little like Nitchie, Just like little places you've never heard of, because it's not cheap to be here. You know the a come in general. But to come in and and and be a vendor, an exhibitor, yeah, I mean, just just have carpet in your booth, grand or something.
Speaker 1:Yeah, right, yeah, the electricity cost something, the internet connection, the, you know. But to your point, there's a lot of niche industries within this industry, everything I walked past a trophy guy, for you know league tournaments and things like that, so you know they're signage companies, for you know yardage and waggle wedge, keep walking.
Speaker 2:It's Spencer. I've had too much fun because we went to the demo show yesterday, or a demo day, and we peaked way too early.
Speaker 1:You're not too wrong. Let's smoke it over there, by the way. Oh, it's, it's.
Speaker 2:Oh, I don't want to. They're not sponsored the show, so no, it's a golf company, but it's their smoke club, like it doesn't smoke, but it's like the smoke line.
Speaker 1:Oh, they have Okay yeah like sending smoke signals here at the show. That's one way to get attention.
Speaker 2:I was gonna say genius, maybe do some like lasers to yeah just to like showcase it.
Speaker 1:I was thinking about that. How do you stand out in one of these shows, right? If you're among several thousand vendors in so many different industries and you're fighting for, you know, attention and try to be top of mind of people that are coming here, but tens of thousands that attend, like, how do you stand out? Right? How does your booth stand out without spending a gazillion dollars?
Speaker 2:I think a lot just from like talking. We did different dinners with different people. I think if they have, they have the meeting set already, right. So it's just like hey, just come to our, it's just a place to the presence, hang out to do a little bit of business. And I think you can see the ones that do that. Well, because they'll have like seating area, they'll like have like a little space, side meeting area, right, actually shout out to you know the guys over at tea commerce. I know the company. Yeah, so they do like on demand Logo shirts and stuff for like the for, like for your clubhouse and of course. But what I saw is on their LinkedIn. They changed their LinkedIn name to tea commerce with the booth. And then they put their like booth name and number did see that I was like oh, that's so good, that's a really good idea like oh, like tea commerce at PGA show booth and I was like that's could. Even if you have to, you have to leave it on there for you could. I know, like some Platforms you can only change your name like once every 30 days, but even to have like that's so worth it. Yeah, I saw that.
Speaker 1:I was like yeah well done the leverage, several channels to get that. I believe, and you know I saw someone on I googled PGA show and somebody actually paid probably top dollar for the SEO to pop up like number two On there in like the sponsored ads and so their booth. I forgot the name of the company. So I guess it's not effective marketing, but it was tea commerce, no, kidding it was. I would remember it was some of the company I've never heard of before, but I found that interesting. So I was just looking up the PGA show online. I was like, all right, I want to find this particular exhibitor and the app wasn't tracking itself like maybe it's, I gotta go through the website. And then I saw this other company, like right there. I was like, all right, well, they probably paid, they're probably paying them. You know, 20, 30 dollars a click for that. But I mean, certain keywords are very expensive if they're competitive or maybe not maybe, maybe a good SEO guy and they're in there for a couple bucks a click and that would be a win.
Speaker 2:You can't be that good SEO if you're paying for the ads, though.
Speaker 1:Yeah, that's a good point, Right. I mean it's tough to compete with anything PGA show because they've been doing this for she's how many years now there was so many like 60, some 70, some. At this point I was the track of the number, but my guess is their SEO and people posting about their experiences here and Probably just clog up the SEO so to try to pop in there one year. You got to be aggressive and pay for that.
Speaker 2:Yeah, no, this is it's, it's. I'm very excited. Demo day Was interesting. I don't really golf, so it was still fun, but not like I wasn't right you, you were going ham, yeah, but it was still neat just to see all the difference.
Speaker 1:It's an adult. It's like an adult toy store bait.
Speaker 2:Yeah, you know basic, and this is just outside and this is in today's inside right right yesterday we were nothing but outside right.
Speaker 1:It's just this beautiful like outdoor range that has probably close to a hundred different vendors, from equipment manufacturers to To vodka brands and spirit brands that are trying to make waves into the, into the golf industry and you know it's definitely the who's who of equipment, the you know to actually get your hands on the latest and greatest and and they'll customize it on the spot to you know your swing speed and style, and so you can actually get your hands on Legit clubs hit off of real grass, real balls, and that's probably as close as you're gonna get to a legitimate you know until like, use the product use the product?
Speaker 2:Yes like no one cares, if you know, yeah, no it, nobody cares. You can use the stuff, yeah, which is rare to do like there to be used. Yes, yes, because it no one cares if you break it like or whatever happens yeah it's. It's there to be used. It was I, like the club, that had the little co2 cartridge in it.
Speaker 1:Oh yeah, the co2 cannon.
Speaker 2:No, no, no no, no, there was, there was another one oh the one where they came off the club itself, that little thing. Yeah, yeah, you can adjust like the height and like right, all like everything about it, and you just hold it there, pop and it just like I saw it.
Speaker 1:I can't wrap my head around how it just shoots out of something that appears to be just a normal club head and you know the other one was a cannon you. It's like a super soaker with a co2 load.
Speaker 2:Oh yeah, that one, that makes sense.
Speaker 1:I could see how that goes 400 yards but the one that just literally a golf club that just kind of shoots like this projects this little thing out of it To hit the golf ball, is pretty wild.
Speaker 2:Yeah, that, that I'll put videos. You, we have videos.
Speaker 1:That was, that was neat, that was really we have videos of Denny's shooting to see the golf ball cannon. We don't really have videos of me. He seemed to have turned off the video at the wrong time.
Speaker 2:I think I got really excited and I want to watch it happen.
Speaker 1:It turns out the recoil only happened to Denny's thumb on this phone.
Speaker 2:But I thought that was the neat concept to do Genius. I want to.
Speaker 1:I want to talk to them more because there is something there with, but that product and that, the way that they do you have a golf cannon is great, which, for people who don't know, it's a co2 loaded Super soaker looking thing that has a golf ball in it and you pull a trigger and it shoots the ball about 400 yards, yeah, and they do it all for a lot of tournaments and golf outings and and it's a good way to raise money. People spend, you know, $10-20 a shot and it goes to charity and things like that and but it's just a really cool experience because it's got a lot of, a lot of kids. I'm gonna see a two-pressure gun that shoots golf balls about 400 yards. Yeah and it's got, it's got kick.
Speaker 2:I think you have fun with that, with like closest to the pins, and you can use different colors, you can see them, and that at night would be, oh, the night golf. Right, but also dangerous.
Speaker 1:So there was that one guy Forget that this thing is loaded and he's like. He's like pointing the barrel towards people behind them. I'm like dude.
Speaker 2:Because even if that's still dangerous, that's probably just as dangerous as a gun at that point.
Speaker 1:Yeah, because that that thing hit you in the head.
Speaker 2:You're done, you're done anywhere in the body really like that's.
Speaker 1:Having to load the guy that actually loads the golf ball from the end. It doesn't load from like the back. You have to go down the barrel like you're, like you're, like you're in the Civil War Packin muskets. That'd be a.
Speaker 2:Funny, like marketing campaign for next year. They all like, dressed in like pilgrim outfits and like.
Speaker 1:That could be a good tournament idea, just like a pilgrim theme or, like you know, a union theme.
Speaker 2:They need a cannon version, just you pull like a string, oh my gosh. I hope they're here. We gotta go find them, guys. We have the best idea there go for you.
Speaker 1:Cannons, actual cannons. Ditched the super, so good thing. We want to shoot this thing a mile.
Speaker 2:The army, the military is going to get involved. You guys can't be doing this. Sorry, sorry, sorry. Oh man, sorry.
Speaker 1:Yeah, clearly we had too much fun yesterday. There's just a lot of fun interactive things you could do. You could actually really like get your hands on equipment and shoot things, and the cheesesteak wasn't bad either. So you know we had some good times.
Speaker 2:But it's a common theme that I've had with just people on the show. In general, it's the community involved and, like the people that are in the golf, obviously, with anything there's the you know, jerks and D bags and whatever, but it's a great community Like, not like everyone's pretty open. You're here for a common reason for the most part and even if you know people who don't golf but they appreciate the golf work, like it's just this nice community of people and, just like you know, like everyone's just having fun, like it's amazing. Yeah, it is an adult playground.
Speaker 1:It is. It's a welcoming community. The golf industry is fantastic and you know they. Obviously they've embraced you with open arms.
Speaker 2:They let my ass in here. No, no, no.
Speaker 1:No no no, no no no no.
Speaker 2:No, how long are we talking? An hour, oh, only 10 minutes. This is.
Speaker 1:Yeah, we're cooking now. This is fun, man.
Speaker 2:This, you know, we just start calling people. You want to come on.
Speaker 1:There's just parking over here. What do you do?
Speaker 2:What is it? Spark it anywhere, drop it. What was the phrase, denny?
Speaker 1:wait, we're just dropping this thing anywhere. Yesterday, at the PGA Asia or at the demo day, denny's media pass got us a good parking spot in two waters, and we kept having to convince every person in the parking lot that we were media. We deserve to park close to demo day, and sure enough after enough.
Speaker 2:Only because the word shuttle got mentioned a few times. I'm not a big shuttle person. I don't think anyone is. How could you be? Because there's never a line Like when it comes to just like. There's always. It's like chaos and people who've been waiting, there's people just walk up and try to like hop on, yeah, and then like here's the oldie, you feel bad a little bit yeah, yeah, I'll wait for the next shuttle, right, yeah, the word shuttle has a negative connotation. It really does.
Speaker 1:It's not very exciting, even like, it means you're not. It means you're not where you want to be yet.
Speaker 2:That's what that means. I mean it's a time filled bed. It is Shuttle means.
Speaker 1:It means you're not there yet you haven't made it and you're in this purgatory Waiting to get herded like cattle and then eventually, hopefully, you're there.
Speaker 2:I think the worst is this.
Speaker 1:This is a bad opening experience. You want to just show up and have fun.
Speaker 2:And this is a weird side note and I'm going to keep this in, so I apologize for the episode, but I travel a lot and the shuttle always has like two groups of people, like either people who are leaving or coming. It's just like that You're trying to get home. There's the people who are like the airport shuttle, like in your.
Speaker 1:Oh, that's a fun. Like going to the parking lot, yeah, yeah, that's a fun game.
Speaker 2:Those and just like the shuttles, like themselves, like Dallas or whatever.
Speaker 1:You got to go to like turn the Turn, the Turn the yeah, yeah.
Speaker 2:Oh, I'd rather walk.
Speaker 1:They give you a free coffee here. Would you get that?
Speaker 2:Yeah, here you Come on OK.
Speaker 1:So I'll grab a refreshment at some point.
Speaker 2:I just realized Four free coffees, four, no. The media pass so far has gotten us to one good parking spot.
Speaker 1:OK, two waters, two waters. And then coffee, and some coffee and this wonderful space here.
Speaker 2:And this.
Speaker 1:One, two minutes ago, danny wanted to face this camera towards some sort of wall over there that didn't have this fun PGA show Signed.
Speaker 2:Listen, I'm anxious, I don't oh man.
Speaker 1:You think this is his first PGA show. You know I just it. He's alive.
Speaker 2:If we were smart, so right next to us is like our microphones and there's a speaker system. So if we really wanted to, we could be like talking to the people here at the show. They'll be really flying a hat next year. It's what we're gonna do. What's that? Like ten minutes? It's just gonna be like the most obscure nonlinear story Conversation okay, and just to see if we get people to stop right right, like the history of golf.
Speaker 1:We were right on top of, like Bridgestone golf and some of these other people that are doing legitimate business, we would be saying all sorts of fun stuff in here, yeah, but you know I respect them too much, and Cleveland's behind us and a few other big brands. We're kind of right in the middle of some big ones and it's it's odd that they gave us this level of amplification.
Speaker 2:That could really not be positive or, you know, just impact, you know and just the, the, the amount of manpower, time, resources that go into Building this show. Building this show and just not even to build, like I think coming from the entertainment and like I think that's why I'm anxious today, because I feel like I should be working, because most shows, like I'm emceeing doing other stuff, but here I'm like a spectator and it's really weird, it's different, I get that, but it's being part of so many conversations like so I'm emceeing a thing for Raymore and Flanagan next week. So yesterday I was on the phone with them for a bit and just the amount of detail and Tying in and just like looking at what goes on here and that like there was meetings about, like the font and that like you just know how much time goes in, and thought and energy resources. It go eat. There's a dedicated team of people just must do this. If not, maybe like one other show, because they were here building this at least two, three days ago. It's wild.
Speaker 1:And the fact, right, the fact they bring all of this in. None of this is in here at all. It's just an open warehouse, essentially, and they bring all of this in here, the trust like the everything and everything is so expensive.
Speaker 2:I was talking to Gareth and he I forget who he said, but it was. It was someone he was a friend of his who has like a bigger booth here. Maybe he has like 50 people right, whatever it's going on, but their internet package, like their private internet right for the show and for him and his staff, is like ten grand or something. Wow, something silly. I'm not surprised thousands. They just have power at your booth to have carpet. Oh, you want this right. Oh, it's gonna be. You want to hang stuff?
Speaker 1:Oh well, there's right, and that's just for like a standard size booth. Then if you want, you know, if you want to make a presence and you see some of the major city block yeah right, you need multiple boots, you know. Then then that rate, you know, exponentially increases and suddenly you're 50, 100, 200 grand for a booth, just for the space, and then you got to bring in all the stuff and that's why I sometimes even at like, what's larger events, smaller events, because it's all relative.
Speaker 2:So even a smaller conference in booth, you know, it might only cost somebody all in five grand with all their you know stuff. Others it might be here 50, 60, 70, but you know, I always like I, I know how awkward it is being both in a vendor booth as well as walking, but like I try to give everybody a little bit of like appreciation. Yeah, just because so much work goes involved and you hate that like, oh, that like awkward, like right right, you have like this empathy.
Speaker 1:You feel like you know that, a smile or some kind remark.
Speaker 2:It's big, like I'll tell people I'm not, I have no thing for your product. But yeah, I'll talk to you for a minute, right like cuz. I just know like I might know somebody you might. You've been on the Boothside to. You've been on the booth side, you know what it's like.
Speaker 1:Yeah, I, I'm not a booth guy. I mean I can do it, I've done it. I don't love it.
Speaker 2:I it's awesome.
Speaker 1:It's exhausting. I feel like I hate to feel like I'm like begging for business or a conversation. So I know they're getting like hounded by a million other vendors and I feel bad. On the other way, we're like I feel like I don't want to bug them and then that impacts my business. So it's it's. It's not my natural personality. Some people just great at it, right. So some guys are just pros. They're just you know how to engage and they know how to qualify leads instantly. That's not me I'm. I'll talk forever, but you know I also don't want to bug people. I get another. You know you got other agendas here. I have other businesses. They have people to see, relationships to continue to build that they probably had for decades and you know I'm a newer guy on the block.
Speaker 2:So yeah, yeah, and like I know, okay, there's stuff I gotta take. That's awesome, right?
Speaker 1:Yeah, you've already learned from like hours of editing that you need to figure out a way to. Oh, I know.
Speaker 2:Okay, there's my, my my first episode of private club radio still up, and I spent I can't tell you how much time I spent Editing and doing all this stuff and putting in the music. It was before like different software and how I knew to do things. Yeah at the end of the day, I finally uploaded it, scheduled it, published it, only to realize it was like the wrong file. Oh, and it was the like first file. So like the, if you go back to like my first episode I forget it's like 200 and some, but it's like it's literally me like tapping the mic like Mike Jack one to. I'm leaving it in. I'm leaving it in.
Speaker 1:It's gonna be one of those.
Speaker 2:Just you look back and look because I can still go back now and like change it, yeah, like, just like replace the audio. But I'm like yeah right part of the journey.
Speaker 1:I got a joy. Yeah, yeah, I like that stuff. You know one day you look back and like that's how it all started. Was just like the guy in a microphone tapping it to do in his own Manual editing because, at the end of the day, like no one cares. Not really. No, I think so. Yeah, no one. Your first episode like it.
Speaker 2:Like no one's even gonna like it, doesn't matter, yeah, yeah. Like no one's not gonna like Elizabeth. Oh my god, did you hear the first episode? I'm I'm not listening.
Speaker 1:What's the same? People like, yeah, that'd be a good problem. That means people are actually listening to your crap. You know what I mean.
Speaker 2:Hello, great, want to come join. Oh Hi, fantastic. Thank you so much. Oh, no, we're having fun over here. I want to come talk what we edit.
Speaker 1:We edit this later. It's not live broadcast. Yeah, you can hop on if you want.
Speaker 2:Sherry major.
Speaker 1:Oh, that's Sherry. Oh, nice, nice, that's awesome. I assume you had a pretty existing conversation based on.
Speaker 2:Yeah, this is one who I've been talking to you setting this whole thing up.
Speaker 1:Okay, nice, it's a great name Sherry major right, especially for a sport like golf.
Speaker 2:I mean everything's a major in golf I like that is like such a buzzword.
Speaker 1:It's a club. You know what I mean.
Speaker 2:Like like.
Speaker 1:Denny club.
Speaker 2:We my wife are watching one of like the murder shows. Whatever, yeah in the detective, like the like local detectives name was Detective Matt mustard. Matt mustard detective Come on, matt mustard, like it's not made up a little bit, yeah, but yeah, matt, like that's. That's a name, like that. He was born into kids cartoon character. That's supposed to be. It was. It was Matt Mustard on the golf course, mustard to the rescue.
Speaker 1:Sherry Major, like a superhero name. Sherry Major Love it. That's a great name it is. I look at Sherry too. It just sounds it's a welcoming name.
Speaker 2:I went to met a bad, sherry no. Have you? No, my, my bookkeeper, sherry Bookkeeper, yeah, you have a bookkeeper. I have a bookkeeper.
Speaker 1:Okay, like from the internet or like in person, you're like a local. Do you go to, like a local account and shop and like your bookkeeper?
Speaker 2:person on H&R block. Yeah, no, she lives in Pennsylvania, but like maybe an hour away. Okay, she just reconciles, does all the work.
Speaker 1:Nice.
Speaker 2:Okay, I don't enjoy it, like no, I'm not.
Speaker 1:I have a. I have a female bookkeeper as well, but we got well until recently. I've gotten into QuickBooks, which you know. I just got to take control of your finances, yeah, at some point, because you know that's just how business works. But I mean, accounting is like my last thought. I'm all about just like let's sell, let's go, have fun, let's you know, let's be out there and then I'll deal with the numbers later. Right, like yeah, just in terms of oh, sherry hates me the actual, actual reconciliation and then all that stuff.
Speaker 2:It's so easy, it's hard, right Like it's it's a little mundane, I don't know.
Speaker 1:I mean some people like they're, they're programmed for that.
Speaker 2:You and I are like.
Speaker 1:ADD kids over here like bouncing off the walls. We can't sit down there and crunch numbers all day Like that's not that. We're wired man.
Speaker 2:So bad. Oh, I like log into QuickBook. Just to log into QuickBooks for me is takes 20 minutes because I'm like I get to the first page, I'm like now we're going to go.
Speaker 1:There's too many tabs and options it opens up. I'm like that's so funny. But he just articulated what I felt in that moment.
Speaker 2:Well, just like when you go to like a login and I could easily change all of this because I could just make it a bookmark, that's like, that's specific. But I have to like QuickBookscom. Then it's like which one?
Speaker 1:is like online. I gotta go online. All that drop down, it's terrifying. You want to payroll?
Speaker 2:No, I don't always stop, it's getting so expensive.
Speaker 1:Oh yeah, it just keeps going up.
Speaker 2:I don't even know what I'm paying for it, but I think I'm like in, I don't have all the bells and whistles right. I think I started at like 60 bucks a month. Now it's like. I think almost a hundred, it's like 80 some 90 something.
Speaker 1:What are you doing on there?
Speaker 2:Sherry Right what?
Speaker 1:are you paying Sherry for then?
Speaker 2:No, it's just because there's no other, like alternative, like it's. So it's bad, like there's nothing else. And then also now so I use Mint, which is now something else, or no? So now I use, so the Mint app, but that's into it now owns like all of that okay, so now it's like credit karma right now switching to like karma or something.
Speaker 1:Every time you recommend something to me, you're like oh well, it used to be this now it's this I know well, I just know because I started using.
Speaker 2:Are you just an early?
Speaker 1:adopter of all things that get acquired by other companies.
Speaker 2:No, because I'm trying to get better at like all, like you know, keeping all my stuff organized so like anything that if I can stay on the same ecosystem.
Speaker 1:so it's like quick books and then that also is like Right, you want your tech stack to be integrated in some way. I'm so bad at that I hate that word too.
Speaker 2:What's your tech stack? Oh? You know, I use Zoom and I use QuickBooks and then I use ZAPE here to bring it all together.
Speaker 1:I know I mean, look, you kind of need it. It's just like a necessary evil, especially as you grow and you have like different, you know, crm and communication platforms and there's just a lot of moving parts right for any. Well, any, young business.
Speaker 2:Look at where we're at, like the people there's, there's, there's big and small problems being solved. Yeah, like you have these small, like little, like niche vendors here, where it's, you know, just golf cart accessories, right, you know, and it's these little things that are only relevant to this little.
Speaker 1:There's a guy that does just does country club logos. Yeah, it's wild.
Speaker 2:So it's yeah, but also makes it. You know, I love that when people just niche it out so much or at least have that like niche vertical, that where they just understand the assignment too, yeah. So I know, sometimes trying to. You know what I'm trying to do with private club radios, be that, advocate more for private clubs. A lot of people go like, oh, country club, oh, it's like a stigma. We're not always like that, right, yeah, there's some great ones. So there was a. I had a Derek Seussner, so he does a lot of like sports branding, getting more into like like a lot more clubs, but like general like sports branding. So like you know, things like the PGA style stuff, like those type of sporting things, right, but he worked with Lemon Bay golf. Check out Lemon Bay golf, lemon Bay golf yeah their transition was neat and how they just like, because they took, because their break Seussner is big on like the branding and like the the, the. Why is behind?
Speaker 1:it and everything, charlotte, right. All right, we're just talking about them the other day or last night at dinner.
Speaker 2:Actually, if you go Lemon Bay and then type in Seussner, oh, you know, I did.
Speaker 1:I saw that logo. They did the whole branding for them, right.
Speaker 2:He has a. He has a thing. I has the like progression of it.
Speaker 1:I saw that it was just like it was.
Speaker 2:I forget what it was like a crest in this and how they really just you know the how like Lemon Bay, like, why that all like, why the name is that? Why it's in there the heritage?
Speaker 1:of it. So it wasn't actually Lemon Bay before then, so it was something it was it. No, say it wasn't. You're saying it was not.
Speaker 2:No, I think it was a different logo. They even changed the name. Okay it was.
Speaker 1:I think it was always Lemon Bay, okay but they just needed to refresh it and, for the time, total one and the culture everything, so they like took, yeah, I love it. It's like the logo is like a bay, it's like a little flag, water and the lemon tree. Yeah, that's pretty good.
Speaker 2:But it's like done well. It's not just like a lemon tree, you know what I mean. Like sometimes people like, oh, you're like, yeah, okay, we'll put a golf cart there's an oak tree for you.
Speaker 1:It's a very common one, which I don't hate it. Some of them are tactfully done, but you know, also right, it depends on on the tradition and culture of the club. I mean, I like innovation and I like people doing some, you know, creating some awesome merch out of it as well. People want cool merch. I think there's a lot of boring merch out there still. I think there's a lot of room for improvement and in club merch. And I think you know some are doing it right, but I think as a whole, there's a lot of room for improvement for some cool stuff. And you see, that's why there's golf, like you know, there's golf fashion brands coming up, the bad birdies of the world. I mean there, you know there's, there's, there's a market for, you know, fun designs and patterns and you don't need a million customers.
Speaker 2:No, if you have a thousand to five thousand, just die hard customers right, that's a nice little business Like, and they think that's where our world and communities going is like people are supporting because you can create almost anything. Now, yeah, like anybody could create and do anything. So it's you know people want to work with people who they know, like and trust. So hey, if they have, they accomplish the same thing. If I'm gonna spend a hundred bucks on a shirt, right, I don't need to spend it on whoever. I'll dog, get a whoever and yeah, cuz. I like what they're about and all, and they give money to me. My wife loved Tito's. Is it maybe the best vodka? No, but we know like hey, that's, you know, made in the like I think everyone is, whatever it's made here. And yeah, and they support dog like that's their big dog, they're big dog people, all right, at least you know yeah, they're not all totally selfish.
Speaker 1:Yeah, it aligns with your interests, right.
Speaker 2:Well, so going back to it, when it comes to like like merchant products, right, I think it's like when I just see someone who's just like oh, they just took their like name of whatever is, put it on like a Yeti Cup, right, it's like oh. But when they actually have like a good like logo and something that's like neat, and then it's on that product like, okay, yeah, you kind of need it all.
Speaker 1:Right, yeah, we're gonna just plaster your name on it. That logo better be cool or have some history to it. Like you know, wingfoot has their signature kind of logo and that's fine, because that's you're in that top point. Zero. One percent of clubs that are that elite. People know what that is. You don't really need to do anything. That's gonna look cool on anything, right, yeah, but then you know for. But for the rest of the 99.9% or so, like you know, you you want something that people could be proud of, that Reflecture Club that looks cool, especially for the changing demographic. You know, obviously the game is getting younger, the club industry is getting younger, managers are becoming younger, so I mean we're here, I mean this is there, this is a lot of young people.
Speaker 2:Yeah, we're here, we're here, we're snappers yeah, we, we, we parked it here. Yeah, what are you looking at?
Speaker 1:macaroni ears like it's before I before. I support that old school like come here you block head.
Speaker 2:Like what's, like the old school, like like things people would say yeah, for sure, like that blazer oh, thank you. This thing, this whole, thing, I just got it oh sorry no, I know you you, you, you, you fit right in here yeah, I, yeah, I leaned in this year.
Speaker 1:That's what we'll call it leaning in yeah.
Speaker 2:I think I want to wear the tic-tac. You know, switch it up with a different shade of blue.
Speaker 1:Yeah, that's right, yeah there's a pattern on this particular sport coat, so you know that that goes a long way all right this shirt I got is too big. Not gonna lie too big get it tailored, you know. I think you're right. I know I picked up my white shirts have been, you know, getting some mileage over the years. I picked up a new one and it's huge on me. I don't know what I was thinking so.
Speaker 2:I learned yeah, you got Taylor, all right. Oh, I say we go enjoy the rest of this show let's do it.
Speaker 1:You want to walk around?
Speaker 2:yes, mr Potter, thanks for having a map, check them out. Yeah, we never even talked about my business.
Speaker 1:We just talked about you in your life good for you, dennis.
Speaker 2:Mission accomplished off my show. I'm cutting your audio. It's just gonna be me. You're not my friend anymore. I'm taking out all your audio we're having too much fun.
Speaker 1:I don't see other people having this level of fun, even though this is a great place to be in is early, you know, it's not even nine, it just turned nine o'clock, it's a Wednesday morning. Yeah, yeah, obviously people still waking up here, so I think we're we're having the most fun at 9 am.
Speaker 2:I'm gonna put that out there. Oh, that's fair, but no, this is a. I'm excited to be here. It's, I think it's one of those, as long as even if you're just interested in golf, just to come once and just to see the, the vibe and the yeah, the energy is yeah, especially yeah well, you have to be somewhat connected to the golf industry.
Speaker 1:Right, you have to be there.
Speaker 2:A golf professional or you can just sign up.
Speaker 1:I mean, you could, you can just buy a ticket, but they have to be somehow connected to the golf industry. You have to be in the business of golf you want to get it you know to me, you know it gets one media passes on his high horse, gets two free waters in a parking spot and I'm never gonna hear the end of it. This is where we're at in life we're done the show just died right on the spot. Congratulations everyone. You've seen the end of private club radio as you know it.
Speaker 2:Good night till next time we generally put a flip.