367: Role of AI in Club Membership Marketing w/ Golf Life Navigators

Transcript

WEBVTT

00:00:00.040 --> 00:00:07.373
So I happened to be reading a white paper it's probably like 2015 or so on divorce rates in the country.

00:00:07.373 --> 00:00:41.731
At the time it was 54% of people that got married were getting divorces, but it talked about that the people that got married after meeting on matchmaking algorithms like eHarmony, matchcom, et cetera the divorce rate was 9% and I thought that was very interesting in that, you know, could we create this environment that had a matchmaking algorithm where user A the club could put in what they had to offer and user B the consumer could put in what they're looking for and match is going to occur?

00:00:41.771 --> 00:00:50.048
Hey everyone, welcome back to the Private Club Radio Show podcast, the industry source for news, trends, updates and conversations all in the world of private golf and country clubs.

00:00:50.048 --> 00:00:57.281
Whether you're a consummate professional, you've been in the industry for a minute, or you're brand new to the industry, just learning, welcome.

00:00:57.281 --> 00:00:58.807
We are glad you are all here.

00:00:58.807 --> 00:01:00.960
This is the show where we go over all the topics.

00:01:00.960 --> 00:01:03.783
So, whether it's leadership management, general hospitality, marketing over all the topics.

00:01:03.783 --> 00:01:08.049
So, whether it's leadership management, general hospitality, marketing, branding, anything that has to do with private golf and country clubs.

00:01:08.049 --> 00:01:21.040
And when we say the clubs, we mean all the privately owned clubs country clubs, city clubs, golf clubs, yacht clubs, athletic clubs, all the clubs.

00:01:21.040 --> 00:01:21.602
Welcome to the show.

00:01:21.602 --> 00:01:22.243
I'm your host, denny Corby.

00:01:22.243 --> 00:01:23.206
Thank you all so much for being here.

00:01:23.225 --> 00:01:30.370
In this episode we're going to dive a little bit deeper into the world of our friends Golf Life Navigators, because they have something really cool and really special.

00:01:30.370 --> 00:01:41.671
So Golf Life Navigators offers private clubs unparalleled exposure through a sophisticated matchmaking algorithm that connects them directly with prospective members, based on specific preferences and needs.

00:01:41.671 --> 00:02:07.953
It's wild and by creating a microsite, as you, as the club, creating a microsite on the golf life navigators platform, you can showcase your amenities and engage with potential members and helping you know to ensure a steady pipeline of qualified leads are coming through to the club Cause, if they're coming, if you're getting matched with them, it's because they match with you and what your amenities are and for the right club is a tremendous fit.

00:02:07.953 --> 00:02:20.491
And that's what I enjoy do things.

00:02:20.491 --> 00:02:30.223
Because each club has its own unique goals, its own unique personalities and how it likes to do things and how it does things.

00:02:30.925 --> 00:02:35.054
And this is a really special tool for the right club.

00:02:35.054 --> 00:02:44.727
You know everyone has their own toolbox of things and vendors, people, suppliers everyone has their own special toolbox that they've cultivated and created.

00:02:44.727 --> 00:03:02.064
And when it comes to, you know, getting new members and membership and marketing, you know every club has its own perspective, its own way of doing things and golf life navigators they have such a cool tool that they are an amazing platform and for the right club man, you can you can really kill it.

00:03:02.064 --> 00:03:08.806
Uh, and just to be a part of this, because it's advertising without advertising and marketing without marketing and it's a perfect fit.

00:03:08.806 --> 00:03:17.254
So it's a really innovative approach that not only boosts the membership but also enhances the club's visibility in a competitive market.

00:03:17.254 --> 00:03:20.028
So please welcome Jason Becker, golf Life Navigators.

00:03:20.028 --> 00:03:24.632
So for those people who may or may not know what is Golf, Life Navigators.

00:03:24.800 --> 00:03:39.020
So GLN is an online environment that we built, probably seven years ago now, that consumers could leverage to connect with private clubs across the country so well, mainly in the Sunbelt, but across the country anymore.

00:03:39.020 --> 00:04:01.211
So the theory or the boy that we saw in the market was that you had someone making a major life financial decision into what club that they're going to retire to, and then you had 154 clubs in Southwest Florida alone to visit and meet with and get information on who could do that, who had time for that that.

00:04:01.211 --> 00:04:12.786
So on the club side of the model being a club professional throughout a number of years, you always wanted the right member at the club.

00:04:12.786 --> 00:04:15.277
You didn't want someone that was bought in there and that was not going to be happy and be disgruntled.

00:04:15.277 --> 00:04:17.004
It's just, it's not good for the culture.

00:04:17.906 --> 00:04:26.129
So I happened to be reading a white paper it's probably like 2015 or so on divorce rates in the country.

00:04:26.129 --> 00:04:41.906
At the time it was 54% of people that got married were getting divorces, but it talked about that the people that got married after meeting on matchmaking algorithms like eHarmony, matchcom, et cetera.

00:04:41.906 --> 00:05:00.564
The divorce rate was 9% and I thought that was very interesting in that, you know, could we create this environment that had a matchmaking algorithm where user A the club could put in what they had to offer and user B the consumer could put in what they're looking for and matches could occur.

00:05:00.564 --> 00:05:05.192
So it would help the consumer filter the 154 clubs in Southwest Florida.

00:05:05.192 --> 00:05:11.071
It would help the club connect with like-minded members or prospects.

00:05:11.071 --> 00:05:17.050
They're going to be good for the culture of the club and in our world attrition rate is big.

00:05:17.050 --> 00:05:21.990
You don't want a ton of turnover every year because you just have to continually replace those members.

00:05:21.990 --> 00:05:33.151
So if divorce rate is so low by people connecting through clubs, through GLN, then over time attrition rates would go down at clubs.

00:05:33.761 --> 00:05:34.906
So that was kind of the theory.

00:05:34.906 --> 00:05:42.180
Since we launched in 17, we've had 55,000 people use it to match to clubs 55,000.

00:05:42.180 --> 00:05:48.812
We're now from Palm Springs to hilton head to florida.

00:05:48.812 --> 00:05:54.408
So any sun golf rich market in the sunbelt the algorithm can filter.

00:05:54.408 --> 00:06:04.927
Uh that, and you might not know I until we did the research, there's actually 86 markets like that across the country where there's 15 or more private clubs in a given area.

00:06:04.927 --> 00:06:14.187
So and we have the algorithm can search in Chicago and other metropolitan markets.

00:06:14.187 --> 00:06:17.375
But primarily why people come to us is to use it to search for a Sunbelt snowbird getaway.

00:06:18.562 --> 00:06:20.408
Ah, gotcha, so so.

00:06:20.408 --> 00:06:23.379
So other clubs can, and you do have other clubs throughout the entire country.

00:06:23.379 --> 00:06:26.028
It just happens to be more of that.

00:06:26.389 --> 00:06:30.839
Yeah, yeah, we're starting to transition into more of a national message and branding.

00:06:30.839 --> 00:06:34.531
When we started, it was all really focused on Sunbelt.

00:06:34.531 --> 00:06:37.389
We had 154 clubs in southwest Florida.

00:06:37.389 --> 00:06:39.749
There's 177 in Palm Beach County.

00:06:39.749 --> 00:06:41.841
Florida alone has 600.

00:06:41.841 --> 00:06:42.661
Florida alone has 600.

00:06:42.661 --> 00:06:55.494
So when you spread across the country like that, it makes it very, very difficult for a consumer to do all that research, and a lot of private club websites are locked.

00:06:55.494 --> 00:06:58.536
You can't travel and just visit them all.

00:07:06.879 --> 00:07:08.985
So the technology was a huge step in innovation for not only the consumer but for the industry.

00:07:08.985 --> 00:07:11.690
And so with the algorithm, like if I were to go do it, can you have it?

00:07:11.690 --> 00:07:18.682
So you can just say, hey, here's what I really like.

00:07:18.723 --> 00:07:20.586
Show me all the clubs in the entire country that match what I want.

00:07:20.586 --> 00:07:28.651
It would be market specific, so you'd select Sarasota and then put in exact click on what you know exactly what you're looking for and you're going to get matched to clubs.

00:07:28.651 --> 00:07:40.512
We do have a lot of people that will do multiple markets so they might do Sarasota, tampa, even Jacksonville and just to explore and do research and get familiar with areas.

00:07:40.512 --> 00:07:48.516
But with the waitlist issue the last several years it's kind of forced consumers to have to take additional what we call a pro guide.

00:07:48.516 --> 00:07:51.040
That's the questionnaire that gets matched to clubs.

00:07:51.040 --> 00:07:53.386
So you see a lot of that happening.

00:07:53.386 --> 00:07:57.879
But as a consumer, yeah, you can use as many times as you want.

00:07:58.440 --> 00:08:11.971
I was to me like that would just be so cool, just to see like where my, where my dream clubs are, like you know where I match and where it is, and I'm sure that would probably open up the doors to people who are like, oh, I would never think about going there, but that class is nice and the weather seems pretty good.

00:08:11.971 --> 00:08:15.213
And look at this, I got a good bank for my buck or whatever they're there.

00:08:15.653 --> 00:08:16.555
Yeah, Interesting.

00:08:16.555 --> 00:08:17.836
Now how do you?

00:08:17.875 --> 00:08:18.877
get, oh good.

00:08:19.920 --> 00:08:24.689
Well, I'm just going to say that if someone already knew where they were going to join, they wouldn't use us.

00:08:24.689 --> 00:08:31.521
So they come to our platform to just do what you said to be able to search and get information and tell.

00:08:31.521 --> 00:08:47.000
We do a lot with the national media in terms of providing data and information on what's driving the private club network or market, what the future private club members saying today, and so that all gets out there organically.

00:08:47.000 --> 00:08:51.306
So people they're reading the wall street journal like huh, I wonder what that's all about.

00:08:51.306 --> 00:08:54.528
And they come to our website and eventually get connected to a club.

00:08:54.528 --> 00:08:56.212
That's awesome.

00:08:56.432 --> 00:08:58.799
Now, how do clubs get involved with?

00:08:59.140 --> 00:09:21.571
GLN of amenities do you have?

00:09:21.571 --> 00:09:22.312
Do you have 36 holes of golf?

00:09:22.312 --> 00:09:23.475
Do you have like a sports bar setting in the dining room?

00:09:23.475 --> 00:09:25.320
Full practice facility takes about two minutes to complete.

00:09:25.320 --> 00:09:31.821
That populates a search engine, uh, and so the club's information is in the system.

00:09:32.582 --> 00:09:43.955
Now for the clubs that are looking for added exposure, uh, or to maybe continue the pipeline of waitlisted members that they have, or just to display accurate information out there.

00:09:43.955 --> 00:09:47.863
So there's no rumors or misconceptions about a club.

00:09:47.863 --> 00:09:50.576
A lot of that happens in the real estate world.

00:09:50.576 --> 00:09:59.894
So real estate agents will use the internet to get information for their clients on specific clubs, and so they'll come to our website, go to that club and it's all there.

00:09:59.894 --> 00:10:05.464
And they know that it's accurate because the membership director or the club official has updated that link.

00:10:06.490 --> 00:10:13.903
So in our feature club program we just position the club in a way that they can communicate directly with that match.

00:10:13.903 --> 00:10:23.654
So if you took a pro guide for Sarasota and you got matched to six clubs, as soon as you hit enter their messaging that will come to you from us.

00:10:23.654 --> 00:10:27.118
It says hey, denny, you're a match to these six great facilities.

00:10:27.118 --> 00:10:45.282
Be on the lookout from the membership director soon and they'll send over information in regards to the club or, by all means, pick up the phone and give them a call and so, as soon as you hit, enter, that club official is notified and they'll have your profile and the things that you're looking for.

00:10:45.282 --> 00:10:46.583
Yeah, yeah.

00:10:47.070 --> 00:10:48.255
The things that you're looking for.

00:10:48.255 --> 00:10:55.484
And the best part of all this is the motivation as to why you're looking for a club to begin with.

00:10:55.484 --> 00:11:11.345
So in the pro guide, which would take you on average, about 12 minutes to complete it's lengthy and it was designed that way for a reason the algorithm is embedded into the pro guide, so it's just seven or eight questions to make the search engine work.

00:11:11.345 --> 00:11:16.804
But when we start asking you, hey, denny, what's motivating you to look for a club in Sarasota?

00:11:16.804 --> 00:11:19.293
Well, I'm looking for a healthier lifestyle.

00:11:19.293 --> 00:11:29.519
That's really important to me or the financial investment of the club is super important to me, or being recognized as an important member not important to me at all.

00:11:29.519 --> 00:11:31.610
I want to get away from that.

00:11:32.533 --> 00:11:42.279
So, as a membership director, when you see that Denny has said that a healthier lifestyle is very important, it's like instant conversation starter.

00:11:42.279 --> 00:11:46.019
Hey, denny, we just upgraded our fitness facilities.

00:11:46.019 --> 00:11:48.662
We have group fitness classes.

00:11:48.662 --> 00:11:50.070
We have a smoothie bar out front.

00:11:50.070 --> 00:11:51.514
It's fantastic.

00:11:51.514 --> 00:11:52.799
You'll love it when you come visit.

00:11:52.799 --> 00:12:09.182
So instead of the membership director just getting your name and your email address and reaching out almost cold calling there, you're expecting them to call and you're expecting to get them on the phone and have a conversation with them.

00:12:09.182 --> 00:12:15.222
So it's a pretty cool system that we've we've built for both sides of the equation.

00:12:16.750 --> 00:12:17.351
Oh, I like that.

00:12:17.351 --> 00:12:18.235
That is fun.

00:12:18.235 --> 00:12:19.740
What?

00:12:19.740 --> 00:12:22.951
What's been the response like from the clubs that are plugged into the program?

00:12:24.894 --> 00:12:25.475
oh, they love it.

00:12:25.475 --> 00:12:31.513
I mean we've had clubs that are entering their seventh year with us, um, continually.

00:12:31.513 --> 00:12:35.941
So when a club signs up it's for 12 months, so it's just subscription.

00:12:35.941 --> 00:12:48.716
Subscription fee that um, like anything else, there's there's no additional fees on if somebody closes a membership that the club owes Golf Life Navigator something.

00:12:48.716 --> 00:13:02.344
It ranges from $1,500 to $4,000 for the year and it's market-based because there's markets across the country that see more organic lead volume than others.

00:13:03.071 --> 00:13:11.524
So if you're a club in a smaller area in South Carolina you wouldn't be paying the same subscription fee as a club in Palm Beach, florida.

00:13:11.524 --> 00:13:20.196
So we've got it balanced that way and basically, once they're plugged in, they're 24-7, 365.

00:13:20.196 --> 00:13:23.200
And basically once they're plugged in, they're 24-7, 365.

00:13:23.200 --> 00:13:25.283
So those people are on our website researching, connecting.

00:13:25.283 --> 00:13:30.491
At 2 in the morning You're out there, your club is being present.

00:13:30.491 --> 00:13:43.332
And the way that I like to describe GLN is we're not a marketing big package of any sort, we're just a spoke in the marketing wheel.

00:13:43.332 --> 00:14:01.443
So if you can do all your other marketing programs, but signing up with GLN just makes a lot of sense out of the gate for any new membership director or any club that again wants to connect with people extend a waitlist pipeline or have accurate information displayed to buyers and real estate agents.

00:14:02.870 --> 00:14:12.100
So when somebody fills out that that the the guide, they put in all their information, how, how so the the club then gets all that info about that person?

00:14:13.150 --> 00:14:16.038
Yeah, yeah, and it's nothing personal to the consumer.

00:14:16.038 --> 00:14:18.735
It's other than name and phone number and email.

00:14:18.735 --> 00:14:22.173
But the consumer has been briefed that that's what's going to happen here.

00:14:22.173 --> 00:14:33.572
This is free service for you, but when you connect to these clubs, you wouldn't sit there and take 12 minutes to fill out that form and not want to talk to the clubs that you were matched to.

00:14:33.572 --> 00:14:36.538
So consumers are very excited to talk to them.

00:14:36.538 --> 00:14:42.254
So that makes it, you know, an even greater opportunity for the membership director.

00:14:43.789 --> 00:14:46.298
And for 110 to 400 bucks a month.

00:14:46.298 --> 00:14:48.410
However you want to look at it, that is.

00:14:48.410 --> 00:14:49.474
That's a bar to do.

00:14:50.638 --> 00:14:53.716
Yeah, yeah, there's other deliverables.

00:14:53.716 --> 00:15:06.150
Yeah, what's called Feature Club Friday, which is our dedicated e-blast to consumers looking in your specific market, so you're constantly touching them, even if you don't have those kind of mechanisms at the club level.

00:15:06.150 --> 00:15:14.836
And then our data assets that we have always connecting club officials with best practices that are going on across the country.

00:15:14.836 --> 00:15:35.543
So if you believe that people use the internet to research private clubs which I think that we all would do, all your listeners would then it would just be a whoosie to plug into something like ours and outside of us, I don't know what there is to connect with the marketplace.

00:15:36.230 --> 00:15:41.633
And it's more than just being listed then place, and it's more than just being listed then.

00:15:41.633 --> 00:15:47.429
So you think there's other opportunities, there's other pr, there's other ways that clubs get visually seen and get exposure than just filling out.

00:15:47.450 --> 00:16:07.899
You know, when people fill out the form and like, there it is, oh, wow yeah, yeah, we build out a what's called a micro site, so we basically, just like you would sign up for anything, you're populated with a picture and a logo and a headshot and again with all the data that you want about the club to be in there, and then so all of that, as the consumer, gets matched to that club.

00:16:07.899 --> 00:16:13.298
If they transition over to that club's website, they're seeing the same pictures, the same logo.

00:16:13.298 --> 00:16:14.535
Everything is consistent.

00:16:14.535 --> 00:16:25.441
So we call microsites and membership directors can craft them however they want, if they want a specific tab on real estate or amenities, however they want to do it.

00:16:25.441 --> 00:16:38.240
The beauty of the microsite is that for clubs who struggle with SEO rankings, which most do these days, they just don't have the personnel to do those types of things.

00:16:39.130 --> 00:16:41.197
And it's always changing, even right now.

00:16:41.197 --> 00:16:42.660
Even right now, it's a wild time.

00:16:43.490 --> 00:16:44.515
It's a full-time position.

00:16:44.515 --> 00:16:54.240
So having your microsite on GLNcom and then having your clubs existing website, you're attacking Google twice from two different angles.

00:16:54.240 --> 00:16:57.178
So it helps with the SEO scores for the clubs.

00:16:57.178 --> 00:17:05.701
You just have two positions online and a lot of the tech savvy membership directors really appreciate that.

00:17:05.701 --> 00:17:08.338
That asset alone is huge for the club.

00:17:09.230 --> 00:17:14.441
That one-two punch, that bang-bang, knockout, pop, pop, pop, right right, getting it from all angles, yeah.

00:17:15.383 --> 00:17:26.960
Yeah, well, it really is At the end of the day is that the consumer needs seven to nine touches before they buy anything, and so they could have been at the club for a member of guests.

00:17:26.960 --> 00:17:32.509
Oh yeah, these days they saw something read about it in a magazine article.

00:17:32.509 --> 00:17:37.261
Then they land on GLN and they get matched that club and that's the final.

00:17:37.261 --> 00:17:37.893
That's all I needed.

00:17:37.893 --> 00:17:38.719
That was my seventh touch with this club.

00:17:38.719 --> 00:17:39.142
Clearly it's the one.

00:17:39.142 --> 00:17:39.584
That's all I needed.

00:17:39.584 --> 00:17:40.430
That was my seventh touch with this club.

00:17:40.430 --> 00:17:43.118
Clearly it's the one that's right for me.

00:17:43.159 --> 00:17:47.372
So again, yeah, it's just a, we're just a spoke in the overall marketing wheel.

00:17:47.372 --> 00:18:09.130
And, um, the one thing I would say is that there's a lot of clubs out there and I've been at these facilities that really pride themselves on exclusivity, and the beauty about GLN is you can still have that because you're not going to get matched to a consumer unless they put in what the club has to offer.

00:18:09.130 --> 00:18:19.990
So they're the ideal prospective member and membership director will get your bio and then they make the decision of do I want to reach out to this person or not?

00:18:19.990 --> 00:18:22.564
So you still can control.

00:18:22.564 --> 00:18:28.616
You're not blasting out nationwide exposure on behalf of the club, you're.

00:18:28.616 --> 00:18:34.528
You're keeping that, that exclusivity feel, but just kind of tempering it.

00:18:34.528 --> 00:18:36.499
You know is a lead.

00:18:36.499 --> 00:18:38.001
If you want to call it that, come in.

00:18:38.001 --> 00:18:40.027
Okay, we're going to call denny.

00:18:40.027 --> 00:18:45.324
He looks like our type of guy so it's like advertising without advertising.

00:18:46.945 --> 00:18:59.674
Yeah, it's, it's, uh, you'd be surprised how many really high end private clubs are logged into our system and that's the only advertising they do and that, if that's how they label it on their, on their budget.

00:18:59.674 --> 00:19:10.424
But because it's just a good way to to still be connected with the buyers, uh, without again doing major national campaigns.

00:19:10.665 --> 00:19:11.446
So what about?

00:19:11.446 --> 00:19:13.637
What about the clubs that have wait lists?

00:19:13.637 --> 00:19:18.755
You know I'm trying to play devil's advocate a little bit, like times are crazy right now.

00:19:18.755 --> 00:19:22.162
Like if a club has a wait list, why would they still want to be a part?

00:19:23.364 --> 00:19:24.346
Well, a couple of reasons.

00:19:24.346 --> 00:19:30.446
Number one the average transition time for anybody that uses our system is 12 to 18 months.

00:19:30.446 --> 00:19:34.294
So these aren't people that are ready to purchase immediately.

00:19:34.294 --> 00:19:40.583
Now there's a good segment of those that are, but for the most part this is a year out, which makes a lot of sense.

00:19:40.583 --> 00:19:47.686
So for a club to continue to build that pipeline is key.

00:19:48.409 --> 00:19:50.900
One of the assets or one of the reasons why they would sign up with GLN.

00:19:50.900 --> 00:20:02.882
The other is to display the accurate information about the waitlists or the waitlist procedures about the club, because every club is different how they manage waitlists.

00:20:02.882 --> 00:20:09.106
Some clubs denny you might be able to play the golf course after two o'clock being on the waitlist.

00:20:09.106 --> 00:20:15.284
Others you are not allowed to play at all, you can't even use the fitness center, but others you can.

00:20:15.284 --> 00:20:36.549
So for a consumer who's not overly enthused about joining a waitlist because we have data on that they can at least see on that club's microsite what I get and what I don't get if I go on and what's the anticipated timeframe if I did join the club on the wait list that I can expect to be a full member.

00:20:36.549 --> 00:20:39.423
So that's a big reason.

00:20:41.559 --> 00:20:48.859
We did a survey last year to our database of buyers and consumers and said you know, what do you?

00:20:48.859 --> 00:20:51.003
How do you feel about wait lists?

00:20:51.003 --> 00:20:54.458
Would you join a club with a wait list of more than two years?

00:20:54.458 --> 00:20:56.423
Would you put a deposit down?

00:20:56.423 --> 00:21:04.996
You know, would you join a club that didn't have any real estate available in that community for you that you liked and go on a wait list?

00:21:04.996 --> 00:21:15.519
And clearly the data that came back was saying that consumers are not a fan of it and they would rather look elsewhere.

00:21:15.519 --> 00:21:21.720
And so elsewhere, meaning I want to be in Naples I want to be a specific club.

00:21:21.720 --> 00:21:23.044
They have a three-year wait list.

00:21:23.886 --> 00:21:26.324
I guess we're going to have to go to Sarasota because I don't want to wait.

00:21:26.324 --> 00:21:33.303
I don't like the dynamics of putting a $25,000 deposit down and maybe getting in two years.

00:21:33.303 --> 00:21:44.907
So clubs can, by displaying that information, kind of get ahead of that and also, by connecting with these folks, continue to build that pipeline.

00:21:44.907 --> 00:21:55.391
Just in case people do drop off the waitlist, decide to go to other markets, especially at clubs that don't have a deposit, those folks might not even call you to let you know.

00:21:55.391 --> 00:21:58.901
Hey, I just bought in Vero Beach, you can remove me for the waitlist.

00:21:58.901 --> 00:22:01.756
If they've got no check written, there's no reason for them to do that.

00:22:01.756 --> 00:22:11.651
So, based upon those survey results, we expect to see quite a bit of dilution of weightless set clubs in the years coming.

00:22:13.295 --> 00:22:15.584
Interesting Sounds like another episode.

00:22:16.538 --> 00:22:22.465
No, it is there's so much to talk about on it and yeah that.

00:22:22.465 --> 00:22:26.318
So those it's there's so much to talk about on it and yeah, so those.

00:22:26.318 --> 00:22:30.964
It's connecting to GLN and the Feature Club program there's deliverables there and connecting with consumers.

00:22:30.964 --> 00:22:44.023
But then there's the data side, there's the Intel side and there's just so many little moving parts to it that clubs can leverage, and that's why clubs stay with us year on and year out, because they don't want to lose that.

00:22:45.255 --> 00:22:45.757
I mean, you get.

00:22:45.757 --> 00:22:48.184
You get one good member from it.

00:22:48.184 --> 00:22:50.041
It pays itself in dividends.

00:22:51.156 --> 00:22:58.402
Like yeah, well, yeah, I mean one member, theoretically, is going to be at the club, 10 to 15 years, and they're paying $10,000 a year in dues.

00:22:58.402 --> 00:23:02.726
It's a $200,000, you know, new member.

00:23:02.726 --> 00:23:09.602
So, and, more importantly, it's not just anybody with a checkbook, it's someone that's right for the club and that's what means more.

00:23:10.875 --> 00:23:14.806
And someone who took the time to put in the information to do all of that.

00:23:14.806 --> 00:23:16.119
Everyone's so vested.

00:23:17.015 --> 00:23:18.039
Yeah, they're serious too.

00:23:18.039 --> 00:23:19.621
They're high quality.

00:23:19.621 --> 00:23:23.346
Most of the folks that use our platform are already members of clubs up north.

00:23:23.346 --> 00:23:29.603
Most of the folks that use our platform are already members of clubs up north, so they're either going to be snowbirds or relocate permanently.

00:23:29.603 --> 00:23:33.268
But they understand the private club world.

00:23:33.268 --> 00:23:34.509
They know they want to be somewhere.

00:23:37.654 --> 00:23:39.096
They just don't know how to get there until they find us.

00:23:39.096 --> 00:23:44.659
If clubs want to learn more, if they want to get plugged in, if they want to sign up, what's the next steps for them?

00:23:45.618 --> 00:23:48.420
Go to our website and look around first and you'll see.

00:23:48.420 --> 00:23:53.502
You get a really good feel how it operates from the consumer side and the club side.

00:23:53.502 --> 00:24:00.185
And then under our Contact Us box, they can fill out a form there and we'll reach out and send any collateral over.

00:24:00.185 --> 00:24:05.169
Have a call or just email me, jason at golflifenavigatorscom.

00:24:05.169 --> 00:24:10.431
I'm happy to pass along a free copy of our buying trends report which we just released yesterday.

00:24:10.431 --> 00:24:11.872
You got your copy right.

00:24:12.813 --> 00:24:14.252
Oh yeah, hot off the press.

00:24:17.419 --> 00:24:23.670
Waiting to do it, so I'll be happy to share that over and just answer any questions you have about the program.

00:24:23.670 --> 00:24:25.265
I love it.

00:24:25.265 --> 00:24:26.069
Thanks for being on.

00:24:26.089 --> 00:24:26.553
I appreciate it.

00:24:27.544 --> 00:24:28.314
I appreciate it too.

00:24:28.595 --> 00:24:30.019
Hope you all enjoyed that episode.

00:24:30.019 --> 00:24:33.724
If you would like to learn more, head on over to golflifenavigatorscom.

00:24:33.724 --> 00:24:42.340
Fill out the form, set up a call with Jason or someone from the team, tell them you're coming because of Private Club Radio and they are going to treat you like royalty, like gold.

00:24:42.340 --> 00:24:43.642
They're the best over there.

00:24:43.642 --> 00:24:45.223
Hope you all enjoyed it.

00:24:45.223 --> 00:24:46.384
That's this episode.

00:24:46.384 --> 00:24:47.746
I'm your host, denny Corby.

00:24:47.746 --> 00:24:50.107
If you're enjoying the content, like share, subscribe.

00:24:50.107 --> 00:24:50.868
It means the world.

00:24:50.868 --> 00:24:53.270
Until next time, catch you on the Flippity Flip.