Transcript
WEBVTT
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There's an Association of London club that acts as a sort of forum for best practice amongst managers of clubs and there is a sort of club managers association across Europe.
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But I don't think we've got anywhere near the scope and scale of club associations that you have in America to pair off advice at lots of different levels.
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Where a lot of club managers in the UK do often get advice actually is by attending the American conventions, but we don't have anything on quite the same scale and it's all fairly low key and fairly informal.
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Hey everyone, welcome back to this episode of the Private Club Radio Show podcast, the industry source for news, trends, updates and conversations all in the world of private golf and country clubs.
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Whether you're a consummate professional or brand new to the industry, welcome.
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This is the show where we go over any and all topics related to private golf and country clubs.
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I'm your host, den Corbyn.
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Thank you all so much for being here.
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It means the world.
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Like I said, we go over any and all topics related to private golf and country clubs.
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And when we say private golf and country clubs golf clubs, country clubs, city clubs, yacht clubs, athletic clubs, military all of the private clubs and we say all topics, we mean all topics and from marketing, branding, leadership, governance, food and beverage you name it we're going to talk about it here.
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This episode a little bit unique, a little bit different and it's all about perspective, getting perspectives from different people and from different countries.
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As you know, I've been having a couple of guests on from different parts of the world not just here and from different industries.
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To me, I think bringing in outside perspectives and outside point of views is super important into what we do as leaders, as professionals here, and you just never know where an idea is going to come from, where a spark is going to come from, where something you're going to learn later on is going to come from.
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Anyway, I was approached by a gentleman over in Europe, seth Feville, and we just got to chatting.
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He is an investigative journalist, an investigative reporter over in Europe, and two of his books that he wrote are on private golf and country clubs.
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One is Behind Closed Doors the Secret Life of London Private Members Clubs, and the other is about club government, how the early Victorian world was ruled from London clubs.
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Full disclosure, did not read them, but he and I just got to chatting and just talking about the differences and just you know clubs in the States and clubs there and we just had a really fun, genuine conversation.
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And when we were chatting about all of this I thought how cool would it be if I had a conversation with him as well as Paul Dank from one of our show partners, membervetting MemberVettingcom.
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Paul Dank head cheese over there, but he comes from the investigative background right, they do fact-based member vetting, they do this background research type of stuff, and that's what his books are about and that's what this is.
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This is a really just fun chat where we talk about similarities and differences in member vetting practices between the states and Europe.
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And we talk about similarities and differences in member vetting practices between the states and Europe.
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And we talk about the importance of early background checks, consequences of inadequate vetting and the challenges of obtaining reliable information.
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Which is really what a lot of it boils down to is making sure that you not only have the information but the right information.
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We touch on data protection laws, the roles of interviews in the whole vetting process between here and Europe and the difficulties in vetting applicants who come from overseas as well, because data and how you get data is totally different, obviously, state by state, but even by country by country.
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So it's just a really cool, really fun conversation.
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So, before we get to the episode, if you have not liked share subscribed yet, please do.
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It means the world.
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Sign up for our newsletter over on privateclubradiocom.
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The box just pops right up so you can't miss it.
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And while you're over there, why don't you check out Paul Dank and the gang over at member vetting?
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That's member vettingcom Fact-based member vetting for your clubs.
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I cannot stress this enough the importance of making sure the right people are getting into your clubs.
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And now is the time to do it, because we have wait lists, we have people wanting to get in the clubs and now's the time we should be a little bit more selective.
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So, member vettingcom set up a call, paul Dank.
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Big shout out to our other show partners golf life navigator Zillow meets eHarmony for golf enthusiasts.
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Uh, if you were looking to bring in organic, fresh um perspective members, uh, without advertising, which is the key part.
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Uh, head on over to life navigatorscom, Check it out, contact them, see if you guys are a good fit.
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I love what they're doing over there and it's and it's advertising without advertising, marketing without marketing, magnetic marketing if you will pulling people in and only the people who you only get are the people who are the best fit for your club.
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Fascinating, definitely.
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Go check it out.
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We also have Concert Golf Partners boutique owner operators, luxury golf and country clubs, private golf and country clubs nationwide.
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If you or your club is looking for some recapitalization, head on over to ConcertGolfPartnerscom.
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And finally, myself, if you're looking for one of the best, most fun member event nights your club will have.
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Check out dennycorbycom.
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There's magic, mind reading, comedy, crowd work.
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It's a full evening experience, uh, one your members are going to love and talk about for a while.
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Dennycorbycom, enough about me, let's get over to the episode.
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Let's welcome from overseas, seth bevel and our friend from member vetting, paul Dank.
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Seth meet Paul, paul meet Seth.
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Greetings from London.
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It's evening here, but mid-afternoon there.
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Is that right.
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Yep.
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So I thought this can be a fun chat.
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And then, especially, seth, since you said that you have, you know, more of the investigative journalism side, and yeah, I just thought this could be really, really fun.
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Just a good fun chat.
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You brought up Paul, which I thought was even funnier in the member vetting stuff, and you were members of a club and you were on that committee as well, so I just thought there could be some fun chat on both sides of it.
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What are some similarities, differences?
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Are there things that you heard about in the States that you can't believe, that you know we we possibly do or can do, or yeah, just head it down that sort of route, seth, like let's start it from here then?
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You know, you've listened to some of the episodes on member vetting and, from your perspective, what are maybe, uh, similarities that you see?
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Let's start with differences.
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Uh, that that you're maybe surprised about that happens here over in the states.
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That doesn't, um, I mean, I might just start with the underlying similarity, which is that actually we're all trying to do the same thing.
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Um, firstly, there's there's a cautious element of just wanting to protect the club, whether that's protecting the reputation more broadly or protecting other members.
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You have a club that is composed of members, of staff and of the building, and all three of those components need elements of protection.
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But there's also just a more basic thing which is why we form clubs in the first place, and that's to have agreeable, convivial company, and somebody doesn't need to turn out to be an axe murderer to just think, well, we don't think they'd get on with us very well.
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Actually, we're just like chalk and cheese.
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So there's an element of looking for that on a much more simple level, as well as some of the more fundamental things which can get very alarming if a club gets wrong, and I think that's why it's very important to sort of head this off and know what we need to know very early on about applicants, so that you can make an informed decision.
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I would say that there is a sort of fairly universal law which is that it's very easy arguably too easy to keep someone out of a club altogether.
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It's really very difficult, if somebody is a member of the club, to then expel them or to take any sort of action.
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So that's why you want, at that very early juncture, to make an informed decision.
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Otherwise, I mean if you're in a nightmare scenario where you have admitted somebody as a member, maybe six months ago, maybe 30 years ago, and then belatedly find out something about them or something happens, they're embroiled in some major controversy which, um know, poses a huge reputational risk or, even more, it can get very ugly.
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You know, lawyers can get involved, they can dig in.
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In an ideal world, all members are guided by a deep sense of honour and they will do the decent thing and resign.
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But it's not always an ideal world and people can stubbornly think well, you know, if my name's in the papers in a major scandal, I'm not going to get into another club anytime quickly, so I'm just going to hold on to this here.
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And if it gets to the stage where they're refusing to do the decent thing, you know, and ringing their lawyer in any sort of action becomes very contentious and aggravating, not to mention expensive all around.
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You don't want to be in that situation.
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So that is the reason why get the essentials right up front.
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You're absolutely right.
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That's why Kennis exists.
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What we found is we're in this unusual place where clubs are following a traditional model which usually involves nomination by a member or two, and those nominations a lot of times are for people that we know loosely, not well, so we can't really speak about them, but we can say they've always been congenial Well, we've, for instance, done business together or I've met them two or three times at my kid's school, and so I'm willing to nominate them.
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And we use that nomination in place of facts because if you think about it and it's probably the same in Europe the applicant controls all the information.
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They decide what goes on in the application and then, depending on their relationship with people that are nominating them, they've probably controlled that.
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So if, for instance, someone that I'm doing business with wants me to nominate them for membership, they've probably behaved and that's why I'm still doing business with them and willing to nominate them.
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It doesn't mean that I have any sense of who they really are or what they're capable of, or beyond a really subjective and soft touch relationship.
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So that's where trying to take facts and apply those to not only fact check the application the story had been told but maybe to look for those important little details that they left out about themselves and their background.
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That would, you know, have an impact on whether a club will say yes or no.
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And we're at a really unusual point in our history because in free societies there's never been more information about individuals out there, and it's information that we're putting out there ourselves, willingly, or our friends, our family, our sphere or those people around us are putting out there, as well as organized information.
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Now I know in Europe there's a lot greater restriction on records and information.
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You know, if you go to Germany you can find out almost nothing about someone legally, and I know it varies from country to country, but here it's still very, very open.
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And over there there's still an awful lot of information that's out there to use to fact check and to try and uncover problems ahead of time.
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So, yeah, interesting stuff.
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Yes, I think the elephant in the room is that in the US there's much more of a culture of data for sale quite freely, whereas in the UK, although we left the European Union a few years ago, we still have a lot of EU laws, including the big one, what's known as GDPR.
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Few years ago, we still have a lot of EU laws, including the big one, what's known as GDPR, which essentially gives you a huge amount of rights of any data about you that's in a public domain, and so you can sue to have that revealed to you, for instance, and you can sue to have that suppressed.
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So there is, in all, the concept of the right to be forgotten.
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You can literally go to a search engine and you can demand that embarrassing websites about you don't come up in the search engine.
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That doesn't mean you take the website down, but it does mean that someone doing a standard Google search, for instance, won't be able to find that very easily and you can sort of cover your traces.
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And that's the sort of elephants in the room you have to bear in mind, when you're doing any kind of fact checking and investigations and background checks like this, that you do actually have a duty to the applicants as well and that they have their rights, and you are constrained to some extent by that, um, but that doesn't mean to say that there isn't a huge amount of scope that there isn't already out there.
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Um, I mean, there are public domain documents that can easily be sought.
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Nonetheless, um, it's worth mentioning, for instance, that I think about 98 to 99% of people who use the internet don't actually know how to use a search engine, and that there are some basic things you can do in terms of the settings and in terms of refining them and being really very, very specific to get a manner of data which is public domain.
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I mean, it's out there for anyone who wants to look it up, but most people don't know how to look it up, and so it really does behoove a committee of a club or the staff of a club who are doing these sorts of background checks to know what they're doing in terms of the fine-grained detail, because a lot of it won't be as simple or as clear-cut.
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As you know, do they have a criminal conviction for something very serious?
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It might be more along the lines of um.
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Have they come up in press articles as being somebody very argumentative?
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Um, is this somebody who comes up in an awful lot of litigation and, uh, has never done anything wrong, but doesn't necessarily come up in a positive light universally?
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All of these sorts of questions you're really sort of grappling with because you want to know are there likely to be any issues with this person and so, fundamentally, when you're electing them and you're wanting a background assessment as good as you can have of, are we risk-free or as low risk as possible on taking board this applicant, because you're effectively, as a club, can be vouching for that person for, you know, potentially decades?
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Um, and yeah, I fully endorse everything that's been said so far on this paul, have you had to find out anything?
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or I shouldn't say find out, but do any facts and checking and do do your do your work on applicants who came from europe or from overseas to the States and are now applying to a club?
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Have you had to work with trying to find information in other areas of the world?
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Well, we do that kind of work in other lines of business, but I don't run into it very often here.
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I do run into it with South America, which is, depending on the country, is a very difficult environment to get reliable information from, so sometimes those are limited to what can I tell you about your time here in the States?
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We have clubs, for instance in South Texas, who have a lot of people who have spent their entire lives crossing the border.
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Half their families on one side or the other have a lot of people who have spent their entire lives crossing the border, half their families on one side or the other, and it becomes a little bit difficult because they're.
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Unfortunately you can't get necessarily great records out of Mexico.
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They don't have the same kind of system.
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Even the recording and a lot of common names leads to problems determining.
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Okay, well, I've got someone with a match on the name, but I really have no other data point to say whether it's that particular person or whether it's one of the 6,000 other people with the same name who have records in this system.
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So it can be different or it can be difficult, but really we just have to tell the clients.
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This is the environment we're working in.
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You can have the best available or you can choose to go without the fact checking, so it doesn't come up too much, but it does come up to some degree in the same yes, it's worth mentioning something on who's actually the trickiest to look into, and certainly one factor is if their background is mainly in a jurisdiction which doesn't generate records or they aren't easily available online.
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The other thing is, just if they don't have much by way of a background, that might be that you can't verify it because they've got a very common name.
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You know, if you're looking up a John Smith, that could be really really tough, especially if they live in the big city.
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No, genuinely this is a recurring problem.
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If somebody has an unusual name, you can be pretty sure you've got the right person when you're looking into a background there.
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The other thing actually is age and career stage.
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You know, if you're looking at somebody who's 50 compared to somebody who's 17 or 18, you know who's coming up to the sort of minimum age of membership they will have no record at 18 to speak of.
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I mean, you might be able to confirm school attendance dates and that's it, but it would be quite exceptional and unusual for there to be any sort of a digital trail there beyond sort of basic things like social media and what sort of spontaneous things they may want to put into the public domain themselves.
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So at that point you start to rely much more on the one-to-one, you start to rely much more on things like the interview and the intangibles that come up in the interview.
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Again, there's the vetting that you can do by way of a background briefing, but then I am very much a believer that there's so much you can learn from an interview and you need properly trained interviewers in a club setting on this, not about what they're asking, but about how they ask it.
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You know, very often you want to know really in what spirit.
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You know how do you want to use the club?
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What drove you to choose this club of all the clubs that are out there?
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Are you just after a facility that you can use and advance your business interests?
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Is there something different?
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You know, I can think of sort of scenarios where people have sworn blind that no, no, I would never dream of using the club to further my business interests.
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And then five minutes later they say, of course, when I'm bringing some business to the club and holding these meetings here, I thought that's not what you said five minutes ago.
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But these sorts of things come out in spontaneous conversation and there's, you know, elements, element of just wanting to be with genuine people who you can feel that you're connecting with and members are likely to connect with, and that sort of intangible won't come up from a file.
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What the file might well do in terms of doing a proper background check is give you an idea of the potential flashpoints to ask them about and particularly around areas of concern, because I think on a lot of these and this is again where the sort of British jurisdiction comes into this people do actually have a right to reply and they do have a right to sort of give an explanation for it, and it may turn out the point that looked incredibly concerning on paper may have the most logical, pleasant explanation imaginable.
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On the other hand, you may emerge from a sort of quiet chat with them extremely troubled by what they had to say to you in terms of how they responded.
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So I do think that the combination actually of the proper background vetting with a robust sort of interviews process and I mention that because I know some clubs at the one end of the scale insist on interviews for absolutely everyone On the other end of the scale there are plenty of clubs that insist that they never interview anyone.
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Touching on what Paul was saying earlier.
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The idea is well, our existing processes are good enough and we never need to ask this, because it would almost be seen as an insult to our existing members, who are putting their reputation on the line in this way.
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But we don't live in Victorian Britain anymore, and what I mean by that is that people do not now routinely resign on a point of honour if a candidate they have backed doesn't get elected to the club, and therefore it's much easier to sort of just say yeah, well, you know, we're doing everyone a favour, we're getting an extra member to the club, it'll be money under the table and so on, and so they don't take it as a point of honor that.
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You know I am vouching for this person with every fiber of my being.
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I think you're absolutely right.
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I think one of the keys is determining whether a club is intending to say no ever.
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I think a lot hinges on whether a club says no currently.
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I mean, are they an exclusive club or are they a club that is accepting anyone with a check?
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And you know, when we sell the kind of service I like it to be the right fit.
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The first question I have is do you say no and is this going to be new to actually vet people?
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And you know, if you're just used to everybody coming in, passing the interview or passing the meet and greet and their check clears and they're in, then it's going to be a little bit of a culture shock to modify that in any way, including adding facts to the process, to the process.
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I can never see a situation where I would say I wish I had less facts in making a decision.
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I mean, maybe when I'm in Vegas I want less facts.
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But aside from that, I think you always want to know whether it's going to be to prep you for an interview, so you're having an intelligent interview, or whether it's bringing us in to fact check what you've been told.
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But in the end, if you're not used to saying no and you're not going to say no, but for the person being a murderer or saying they're planning on murdering someone, then there really isn't any point.
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They should stay where they are.
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And I think that's a big hurdle for some boards to say okay, all of a sudden, now we're going to start rejecting people.
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The flip side of the coin is I always laugh at the clubs that do all these informal things.
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The flip side of the coin is I always laugh at the clubs that do all these informal things.
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Right, so they whisper in the hallway another club and say I understand that.
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You know this person was a member of your club.
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Give me the lowdown the QT about.
00:21:43.595 --> 00:21:45.286
You know, should we let them in?
00:21:45.286 --> 00:21:46.769
Good member, are they going to work out?
00:21:46.769 --> 00:21:53.505
So they're willing to do that, but they're not willing to actually look at hard data points where they can look at the source of the information.
00:21:53.505 --> 00:21:54.988
So I find that interesting.
00:21:54.988 --> 00:21:57.792
Is that something that happens on the other side of the Atlantic?
00:22:00.178 --> 00:22:11.227
Yes, I think there's very much a parallel for that, and I think it's very important also to have a good sense of what the culture of a particular club is and what you're actually looking to filter for.
00:22:11.227 --> 00:22:26.759
I mean, for instance, you mentioned whether a club is an exclusive club or not is a factor, and while I would agree with that, I know of no term that is more often misused in clubs than exclusive.
00:22:26.759 --> 00:22:29.614
I mean genuinely, people have 101 different meanings for it.
00:22:29.614 --> 00:22:35.718
They might just mean it's nice, but they can also mean literally, it's to exclude certain people.
00:22:35.718 --> 00:22:36.847
Well, what certain people?
00:22:36.887 --> 00:22:45.897
Is it just people who are different from you, who don't share your interests, or is it purely, you know, focused around a social ideal, for instance?
00:22:45.897 --> 00:22:51.817
So, really actually understanding between the lines, what is it you're actually trying to filter for here?
00:22:51.817 --> 00:22:58.752
You know what kind of community are you trying to build and we can work backwards from that of what sort of members are you actively looking for?
00:22:58.752 --> 00:23:05.814
And then you can know what sort of alarm bells there are like does this person argue a great deal in bars after too many drinks?
00:23:05.814 --> 00:23:17.978
And that's not going to be something that comes up necessarily with cold, hard facts, but it may well be something that's sort of flagged in terms of past publicity that they've generated and all of these sorts of things.
00:23:19.805 --> 00:23:22.590
I represent a couple of clubs that I think that would be mandatory.
00:23:26.638 --> 00:23:29.365
Quite Well.
00:23:29.567 --> 00:23:32.976
That's why I say it's important to understand what they're getting at.
00:23:34.428 --> 00:23:48.498
And if I'm thinking about the sort of differences, I think it's also worth saying something about the idea of proportionality, which is very big in EU law, but it's also very big in English and Welsh law, and that is going back to sort of people's data rights.
00:23:48.498 --> 00:23:55.948
You absolutely do have the rights to do background checks on them, but you do need to have reasonable justifications for that.
00:23:55.948 --> 00:24:06.015
So I think somebody applying to a club accounts under GDPR as being an implicit understanding that they will have a certain number of basic background checks.
00:24:06.015 --> 00:24:33.726
But essentially, the way you would probably structure those checks to be sure you comply is that you would check if there are any immediate alarm bells, and then that allows you to start getting into the territory of calling up records from government departments and these sorts of rather more forensic things that you might do if you've had any cause for concern just from the initial sweep and the initial sweep can be broad enough that it would probably capture a lot of these sorts of concerns straight away.
00:24:35.894 --> 00:24:41.048
Can I ask is it really common practice at this point for clubs to use fact-based betting?
00:24:41.048 --> 00:24:41.450
Or?
00:24:41.450 --> 00:24:44.157
Um, is it really all about the internet?
00:24:45.300 --> 00:24:48.288
not to be slippery in answering that, but that entirely depends on the club.
00:24:48.288 --> 00:24:59.996
So there are clubs that absolutely refuse to do anything like this because they think it's offence against the member who's sponsoring to even question a candidate they've nominated.
00:24:59.996 --> 00:25:04.728
More common is the idea that there's something in-house to do some vetting.
00:25:04.728 --> 00:25:08.116
It might be done by a staff member, it might be done by a committee.
00:25:08.116 --> 00:25:14.718
That also depends quite a lot on how many people a year they're processing applications from.
00:25:14.718 --> 00:25:40.518
So what the workload is like the club that might elect two people a month is very different from the club that might elect 30 people a month, and so the kind of work that's farmed out so you know whether it's being done by one person or 15 people makes a big difference actually in sort of depth and detail there yeah, I find it interesting that the, the demographic and the dynamic in the club world, at least here, has changed a lot.
00:25:41.545 --> 00:25:47.959
You know, I think every club is dealing with younger members who are saying why can't we wear flip flops and cut off jean shorts everywhere?
00:25:47.959 --> 00:25:50.711
It's just, it's generational.
00:25:50.711 --> 00:25:58.417
It makes sense to me, but a lot of times the vetting process doesn't evolve and it doesn't factor that in.
00:25:58.417 --> 00:26:03.497
So I find it interesting how you can have that dichotomy going on.
00:26:04.905 --> 00:26:10.878
Yeah, definitely no, it's still something that's relatively informal in a number of clubs.
00:26:10.878 --> 00:26:25.415
I think also it's worth saying that certainly in London there's an Association of London Cl clubs that acts as a sort of forum for best practice amongst managers of clubs and there is a sort of club managers association across Europe.
00:26:25.415 --> 00:26:40.210
But I don't think we've got anywhere near the scope and scale of club associations that you have in America to pair off advice at lots of different levels, have in America to pair off advice at lots of different levels.
00:26:40.210 --> 00:26:48.997
Where a lot of club managers in the UK do often get advice actually is by attending the American conventions, but we don't have anything on quite the same scale and it's all fairly low key and fairly informal.
00:26:51.265 --> 00:26:52.268
Interesting, trying to figure out.
00:26:52.288 --> 00:26:52.970
What can we do here in the States.
00:26:52.970 --> 00:26:55.278
Legally, that's a common practice that maybe you can't do over in the state.
00:26:55.278 --> 00:26:59.048
Legally, that's a common practice that maybe you can't do over in europe.
00:26:59.048 --> 00:27:01.311
Do you happen to know anything?
00:27:01.412 --> 00:27:08.251
it's much easier to buy data in the us fairly indiscriminately, uh, than in the uk.
00:27:08.251 --> 00:27:10.296
Uh, there are a whole lot of records.
00:27:10.296 --> 00:27:26.609
So, for instance, um, we have an electoral register, we have versions of the electoral register that are commercially available, but people can opt out from being on the commercially available electoral register and if they've done that, there are multiple insurance company records.
00:27:26.609 --> 00:27:30.811
You could quite easily get to find out where somebody's been moving address, that sort of thing.
00:27:30.811 --> 00:27:34.252
That would be a big no-no in the UK.
00:27:34.252 --> 00:27:36.814
It would be let like court cases and criminal access to criminal records is restricted.
00:28:02.724 --> 00:28:05.054
I'm not speaking just to the UK, but in Europe in general.
00:28:05.054 --> 00:28:08.634
You know, for instance, in Germany I don't think you can see any of that legally.
00:28:09.865 --> 00:28:10.990
They're not too difficult.
00:28:10.990 --> 00:28:13.705
In the UK, I mean, all civil judgments are actually available and freely searchable online.
00:28:13.705 --> 00:28:14.125
That's not a problem.
00:28:14.125 --> 00:28:17.228
All civil judgments are actually available and freely searchable online, that's not a problem.
00:28:17.228 --> 00:28:22.029
Criminal judgments you can call up, but you need to.
00:28:22.029 --> 00:28:35.017
I mean, there are several ways of doing it, but the best one is to probably go in person to a computer terminal of the Royal Courts of Justice and it's sort of about three pounds a query, so you can do it very easily, but it requires some organization.
00:28:35.017 --> 00:28:43.661
Now, given that the Royal Courts of Justice are a sort of 10-minute walk from most of the clubs of London, it's not beyond the wit of somebody who's working for that client to do that.
00:28:43.661 --> 00:28:46.642
However, it requires a bit of organization.
00:28:46.642 --> 00:28:48.462
It's not something you can do from your home.
00:28:52.384 --> 00:29:09.676
And now you said you were a member of a club or you'm a member of several clubs and I have been a committee member in the past and I have been on membership committees and, you know, done a lot of this and overhaul processes, and so from that side, I've seen quite a lot of it, and you know it's the kind of thing where I will never talk about individual cases.
00:29:09.805 --> 00:29:17.294
That's just an iron rule for me, but I'm very happy, on this discussion, to talk about in general terms, the kinds of challenges that you look at.
00:29:17.294 --> 00:29:21.101
Yeah, these are a constantly shifting set of goalposts.
00:29:21.101 --> 00:29:28.877
I mean on the point, for example, about people using the right to be forgotten.
00:29:28.877 --> 00:29:33.470
That's interesting because very often people aren't very good in how they do that.
00:29:33.470 --> 00:29:48.607
So, for example, they may do what everybody does, which is to get in touch with Google and say I want these references to this court case removed, but they may not think about the dozens of other search engines that are out there which will also be displaced in this, but they've just never contacted them.
00:29:48.607 --> 00:29:59.294
Therefore, these court cases will show up there and if you start to find something like, not only are there some concerning things, but it appears that they've taken some steps to remove this from google.
00:29:59.294 --> 00:30:03.460
That's definitely a red flag well, it's uh.
00:30:03.839 --> 00:30:08.017
One of the first things I remember paul telling me is uh, google represents what?
00:30:08.017 --> 00:30:14.093
Three percent, five percent, something silly of like the whole internet just under five.
00:30:14.653 --> 00:30:24.435
Oh, I was getting there yeah, well, and google is a business, it has business interests, it's free to the consumer, right, and they're going to make somebody pay.
00:30:24.435 --> 00:30:31.467
And you know they have an algorithm, they wrote it, they get to decide what you see, um, and there's a whole bunch of they're not.