Transcript
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Hey everybody, welcome to the Private Club Radio Show Podcast, the industry source for news, trends, updates and conversations all in the world of private golf and country clubs, whether you're a seasoned expert or just getting started out in the industry, just trying to learn with a little peek behind the curtain, welcome aboard.
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I'm your host, denny Corby.
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Thank you all for being here.
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This is the show where we go over all the topics related to private golf and country clubs.
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In this episode we are going to learn about a type of designation, a type of degree, so to speak, you can get in the club space, called a CCM, a Certified Club Manager.
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It's like a bachelor's degree, almost, of club management.
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It takes a couple of years to do.
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There's a lot of different educational components and so many different layers to it.
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We're going to talk to people who club professionals, who just got their CCMs, and they're going to talk about the process, what it was like, the ups, the downs, the goods, the bads, and they did something really cool and when they went to one of the BMIs, they realized a group of them were from the same area and they started studying together and developing a really cool group that all went through it together and they talk about what that was like in forming a group and how important that can be, and to maybe, if you're going through the process now or starting to go through the process, this might be something fun to try to do because it helps along the way.
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When you get different people together, different perspectives, it helps everybody.
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So and that's what this is all about.
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It's about learning, educating different points of view, different perspectives, and speaking of different point of views, different perspectives.
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We have a couple of show partners here and they might not be something you need right now, but always keep them in mind.
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If you reach out to any of our show partners, let them know you heard about them through Private Club Radio or that's because that's the reason why you're reaching out and they will hook it up for you.
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We have our friends Kennis, member Vetting.
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The traditional application process when people join your club, it tells you very little about their behavior and their character.
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That is until now.
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If you want to learn a little bit more, head on over to a membervettingcom.
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Set up a call with Paul Dank, let him know you're coming through because of Private Club Radio and if you're interested in learning more and you'd like a free book from our friend Paul Dank and the gang over at Member Vetting, kenneth, give me an email, hello at privateclubradiocom.
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Subject book and we will get you a free book because we like leaders who read.
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Leaders are readers, but not all readers are leaders.
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For golf enthusiasts, to help them discover experience and ultimately secure their ideal club membership and their golf community home.
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It's Zillow meets eHarmony.
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It's marketing without marketing.
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If you'd like to learn more, head on over to golflifenavigatorscom.
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Fill out the contact form and one of the people will reach out.
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You guys will see if you're a good fit.
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Check them out, see if you guys are a good fit, as well as myself.
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If you guys are looking for one of the most fun member event nights you can have, we have the Denny Corby experience.
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It's magic, mind reading and comedy, there's excitement, there's mystery.
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Also there's magic, ton of crowd work, lots of audience interaction.
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It's a full evening, immersive experience, from the time people show up until the time they leave.
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And I have a TV appearance coming up on September, coming up on August 3rd and 4th on the Mike Huckabee show over on Fox gets over 2 million views.
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So if you would like to look at some fall or 2025 dates, fall winter, 2025 dates, head on over to dennycorbycom.
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It's a really good time.
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But Private Club Radio listeners, let's welcome to the show.
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Recently appointed CCMs we have Stephanie Peters, general manager of Orange Lawn Tennis Club, james Creamer, clubhouse director of Bayhead Yacht Club, and Corey Melroy, assistant GM.
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Agm at Spring Lake Golf Club.
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Welcome to the show.
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I'm Corey Melroy.
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I'm the assistant general manager at Spring Lake Golf Club.
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Just recently got the assistant general manager role here.
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I've been here for about three and a half years and, yeah, just passed my CCM back in May with Steph and James and two other New Jersey people as well.
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I'm Stephanie Peters.
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I'm the general manager over at Orange Lawn Tennis Club in beautiful South Orange, New Jersey.
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I've been here for about seven years in my general manager role.
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This is my fourth season and recently earned my CCM with the pleasure of studying with Corey and James and we killed it.
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It would be nice.
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Confidence.
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I love it.
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And I'm James Kramer.
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I'm the clubhouse director at Bayhead Yacht Club.
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I've been here about nine years.
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I actually worked here when I was a kid, back in the day, many, many moons ago and I also just received my CCM exam, thanks to the help that our study group provided me with, because otherwise I wouldn't have made it.
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I love that.
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That's so good, so let's get into it.
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If you were to describe what your role is and what the CCM is and what that means to a total layman so you're meeting someone, you're on an elevator going up in New York City to the top floor, you have two minutes.
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How do you explain CCM?
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Two minutes, that's kind of quick.
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How do you explain CCM?
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Oh, two minutes, that's kind of quick Limitations, force creativity yeah yeah, yeah.
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So CCM is definitely.
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It's a designation that a lot of club managers go for.
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It's very similar to CPA.
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So we study rigorously for multiple years.
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We have about four separate classes that are spread throughout the nation and we have to attend those classes and then we also have to get a required amount of credit hours.
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So basically one credit is one hour and then also be able to attend conference, world conference, and then also, what am I missing?
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There's a whole bunch of things.
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And also I have six years of membership just for the process itself to be able to be eligible to sit for the CCM.
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And then, once you sit for the CCM, that's when, or before that, when you study.
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That's really when everything kind of takes off and kind of goes from there.
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Yeah, I've explained it to my friends and family who are not club people that I didn't go to school for hospitality, that this is effectively my bachelor's degree in club management and specifically, you know that area of study.
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And then they're like, oh OK, I get it study, and then they're like oh okay, I get it.
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Yeah, I would definitely add to, you know, what Corey and James both said, that the CCM, I think, really helps to even the playing field.
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As a female in the industry.
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You know that, hey, like I know myself just as much as you guys do, and also it really, for me personally, has given me a platform to really then start advocating for myself in terms of what are the next steps professionally for me, you know, and I know, with Corey's recent promotion, and what's in store for James in the future.
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You know, I think it does really put you on the map in order to be properly, I think, showcased, you know, for a bigger job or a job that might be better suited for what your interests and professional needs would then be.
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Yeah, just to kind of bounce on that a little bit, the CCM again, it's that designation.
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The people almost look for it.
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But then, like Denny you kind of mentioned before, there's a lot of places that don't know about it.
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I've worked in clubs that don't even know about the ccm process or cma.
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But it kind of takes upon us to kind of educate those people and get the word out there.
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I mean, cma is 7 000 national members and there's only about 1500 ccms really, yeah.
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Yeah, I didn't realize it was that that tiny congrats.
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That's awesome, like no, I knew it was like a number, I guess it's.
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When you put it in that in that way.
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Oh man, that is so cool.
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How now is it?
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Is it yearly?
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Like is this an ongoing process, so can anybody just take the test at any time?
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How does it normally work?
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yeah, so I mean, it's uh c, it's uh Corey touched on it.
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Uh, you do need to be a member for six years.
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There are uh extenuating circumstances If you've been a student chapter member or other things.
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They'll give you credit for that Uh, but so it's.
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You know it took me.
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I started my process in 2019.
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So it's taken me five years to finish the process.
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I know people that's taken them six, seven years to complete the process and then, once you attain your CCM, you have to maintain it by achieving education credits at the state and national level, by going to your state, run your state chapter, run education sessions or going to national education sessions such as World Conference, or they still have other BMIs like BMI International, bmi Food and Wine, and that all goes towards your credit base that you have to maintain over a course of five years.
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Yeah, I really do love that.
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It's designed to keep you current, to keep you engaged, you know, to keep you within the community of your other club managers and colleagues and just to keep you sharp.
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You know they want the CCMs to be at the top of our profession and the ones really, you know, blazing a trail for now, like the next round, you know, of people to follow.
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Yeah, that's the biggest thing too is like we want to.
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We had such a tight-knit group because a lot of us were at these BMIs together, the Business Management Institutes, and we formed this relationship and we want the next generation below us or the next people below us to do that as well.
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And, like James says, two people in the process.
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I'm about to have a person in the process, so it's like getting them connected so eventually that they feel comfortable and then they start forming those relationships and eventually get their CCMs and kind of go from there.
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Now.
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So you guys formed your group from being at the CC or being at the BMIs and realized.
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Now, were you all friendly prior to that, or was this kind of more what brought you all together, that little bit more going?
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Oh, you're going through it too.
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Oh, and we're all within a little bit of like each other.
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Let's like, let's start hanging out more.
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How did that all come about?
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Um, or?
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Or am I just hoping it's more of like a movie scene than like?
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I'm, so I'll.
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I'll start off.
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I'm the curve ball of the bunch, cause I was out in Colorado for five and a half years, um, and I kind of left New Jersey.
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I've been in New Jersey my whole life.
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I took a little hiatus and kind of went out there.
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So I came back and I knew some people, but I didn't know a lot of people and I met James through a couple meetings and Steph through a couple of meetings, but the relationships weren't as close as they are now because of the BMIs.
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The BMIs we got time.
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I mean, it was a week long course and we got time to sit down, have dinner, just enjoy ourselves and then also work in groups.
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And then at the end of it we were just like, hey, we're all completed with this BMIs, we all have six years, we all have the credits.
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Let's get this group going and let's start studying and see where we're at and this is our kind of timeline.
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Yeah, I think no no, james, you first, I'll finish up.
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Nope, ladies first.
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For me it was really the opposite.
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You know, I signed up kind of on a whim to go to this BMI course out in Michigan at Michigan State and I walk into the room and a whim to go to this BMI course out in Michigan at Michigan State, and I walk into the room and I want to talk to no one and sit in the corner in the back.
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So I found a corner spot.
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For sure it wasn't as far in the back as I wanted it to be Right behind me.
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Yes, and one by one, as everyone's coming in.
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You know, I see this guy who I think I might know, and maybe his name is Corey or something like that.
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Here's James, who is probably the only person I did know on the other side, giving me a little wave and there ended up being, I think, seven of us from New Jersey.
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They're kind of like happenstance or at least for me it was, and that was really kind of the starting point of like OK, maybe this industry can also provide me not only, you know, with my own professional goals, but the ability to have these great relationships, you know, with my colleagues that have now become really tremendous friendships for me.
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You know, and it all started, who would have thought at random BMI at Michigan State?
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Yeah.
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Yeah, I mean, I started my process in 2019, signing up for a BMI at the encouragement of my GM, and I went.
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I didn't know anybody that was there and all of a sudden I recognized somebody from Jersey, who it was his last BMI, and he told me when you go to these BMIs, talk to people, try to get connected with them, because you're going to find people that are on the same timeline as you and that's going to help you go forward.
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You can reach out to them for ideas or just guidance or anything.
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And then COVID happened, so that kind of paused everything.
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And then, yeah, michigan State, there was seven of us and it's like, oh wait, you have two left, you have two left, you have two.
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Ok, let's, let's try to get this together and let's say 2024 is the time to knock it out.
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So then, denny, you know, flash forward a few BMIs and the three of us, you know, plus some friends, have one more left to do.
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So let's, you know, bang it out, let's go to Arizona, but let's kick it up a notch and rent, like the real world home of rentals, you know, for us to really, you know, to really enjoy not only the education and training, you know, but kind of celebrate this moment of like, okay, like we have been, this the fourth one, it's done, you know, and that, I think, really lends itself to then strategize like, okay, like let's stay, stay in this together, you know, as we now prepare for this, like killer exam Because, you know and Corey, if you shared this already, I apologize you know most people take a whole week long, intensive review- course you know, to go over everything that may be on the test.
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You know we went to the school of Melroy Zoom class online, right where Corey, you know, and the group you know contributed and really lent itself for us getting it in, you know, and fitting it into our everyday lives and schedule to properly prepare.
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So you know, james joked before, but there is no way I would have been prepared for this test on my own, without the support of my colleagues.
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Yeah, none of us definitely agree with that, 100%.
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I mean.
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So, yeah, we went to BMI Sports and Rec and myself, steph James and then one other who it was their last BMI and we're like, all right, let's, let's do something about this.
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And instead of like that week long course that Steph mentioned, we took five months to study and it was I mean, it was almost.
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It was like let's read the book, let's, let's.
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Then, after we finished the book, let's get into all the chapters and start reviewing the chapters.
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And then, once it got to closer, we were like, okay, we're zooming pretty much every day and let's study.
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And then we ended up all sitting at the same testing center together, all five of us from New Jersey, same testing center.
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We met for breakfast.
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I mean, we all got out of there.
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We were like man, we just bombed that test.
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And then of course, Steph was fairly confident earlier.
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I'm going to call a flag on that.
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If you would have seen me after the test, you probably would have.
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I walked out of the room like Steph, let's go yeah.
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So there's what you have to get at least a 75.
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How many sections do you have to get?
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At least like a 75% on all of them and if you get a 74 on one, you're like done for the day, like everything is just done.
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So you have to get over 50% in each section.
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And there's 10 sections and they're not all evenly sized.
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There's some that are 30 questions, some of them are 60.
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So you have to get over a 50% in every section and then an overall of 70.
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So you know, coming out of that test I was like, all right, I did good in one section, but I don't know if I did good enough to drag that one section that I think I bombed up, and so there were some stiff drinks following the test.
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All right.
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So, starting with starting with Corey, what was the hardest section for you, and and then what was the easiest, and now this is all relative to each person, because you all come from different backgrounds and different positions, so it's different things.
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Things might be easier for you than others, so for you personally, when it came to like the test, what was the most difficult part for you and what part did you like breeze through?
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See, I'll give you some stats, because we got our grades and everything.
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So I'll break it down a little bit.
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My worst section Are you pouring your report card, corey oh yeah, pulling up my report card, turning into a snooze fest.
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No, I'm kidding, okay.
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No, so my worst section was external governmental influences.
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That was a great chapter.
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There are only 30.
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Go ahead.
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Now you got the worst in it, but was that what you thought was the hardest?
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No, not at all.
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I thought finance was going to be the hardest finance and accounting we all did going into the test and we studied our business tail off on finance and accounting and, um, to be honest, I think we all breezed through finance and accounting pretty easily and, yeah, it was the the one-off sections.
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There were a couple one-off sections like external and governmental influences and also, uh, I'm trying to think like communications were like the two, like sections that were like on the back burner.
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They were like let's just keep them over there.
00:18:46.770 --> 00:18:49.239
Yeah, so, yeah, oh, yeah.
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So I I bombed that section pretty good.
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And then, what part did you kill it?
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Uh facilities and finance, yeah.
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Gotcha yeah.
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So, Steph.
00:19:03.455 --> 00:19:07.332
Yeah, I can't even believe I'm going to say this too, but I did great on marketing and finance.
00:19:07.332 --> 00:19:22.148
I mean, when you talk about saying a novena before the accounting section, like well, um, and then, similar to Corey, the external governance was the most challenging for me, but that is probably because, again, we kind of breezed over the chapter.
00:19:22.148 --> 00:19:31.547
Okay, this is easy, and question number one I'll of breezed over the chapter.
00:19:31.567 --> 00:19:34.614
Okay, this is easy, and question number one I'll never forget it define like the characteristics of a tort law, and I like, draw, hit the floor.
00:19:34.614 --> 00:19:36.277
I'm like, oh my god, this was no, no, no, are these?
00:19:36.277 --> 00:19:36.798
Is it like abcd?
00:19:36.798 --> 00:19:37.359
Is it true?
00:19:37.359 --> 00:19:38.461
False, is it?
00:19:38.461 --> 00:19:40.405
Yeah, it's all, it's all multiple choice.
00:19:40.787 --> 00:19:47.559
Oh, okay, yeah, it's 400 questions of multiple choice and each section is like different.
00:19:47.559 --> 00:19:54.393
So, like, leadership is 60 questions and then everything else is 40 questions, and then there's a couple like 30 question sections.
00:19:56.386 --> 00:19:58.294
And then does it change every single time.
00:19:58.294 --> 00:20:01.164
So you have like no idea what you're running into.
00:20:01.204 --> 00:20:05.928
Everyone's test was different Yep, everyone's test was different.
00:20:07.330 --> 00:20:09.836
Man, oh man, Jimothy James yeah.
00:20:10.765 --> 00:20:14.233
So, funny enough, I actually did best in facilities as well.
00:20:14.233 --> 00:20:18.694
Yes, and that section felt coming out of the test, I felt good on that.
00:20:18.694 --> 00:20:25.997
And then membership marketing, I did well in and, funny enough, the one section I was like going into the test, I'll nail this I got no problem.
00:20:25.997 --> 00:20:32.019
Sports and rec, well, and, funny enough, the one section I was like going into the test, I'll nail this, I got no problem.
00:20:32.019 --> 00:20:32.560
Sports and uh, wreck and I.
00:20:32.560 --> 00:20:35.508
I passed it, but I did horrible I don't know why you dropped the ball.
00:20:35.587 --> 00:20:38.173
Oh, big time sports analogies left and right.
00:20:38.173 --> 00:20:45.990
You know took my eye off the ball you felt you felt deflated after it was.
00:20:49.655 --> 00:20:50.696
This is too early for this.
00:20:50.696 --> 00:21:02.518
My coffee has not even hit, yeah I haven't had coffee yet um, so that that's crazy.
00:21:02.518 --> 00:21:06.469
So there's people who just go at this solo yeah, I don't know how people do it.
00:21:07.250 --> 00:21:10.355
Uh, maybe it's their study style and everything.
00:21:10.355 --> 00:21:17.385
But I have three legal pads of just scribbled notes from our Zoom meetings and everything, and that's how I learn.
00:21:17.826 --> 00:21:27.172
Everybody has their own learning style and everything like that, but it's again, I mean just the ability to build a community.
00:21:27.172 --> 00:21:34.916
The amount of people that Corey reached out to that recently passed the test, that I reached out to Steph as well, just to try to get tips and tricks on how to attack it.
00:21:34.916 --> 00:21:36.478
Like we had strategy sessions on.
00:21:36.478 --> 00:21:38.439
Like we have eight hours to take the test.
00:21:38.439 --> 00:21:41.621
If you need to get up every hour, stretch your legs, go get a drink.
00:21:41.621 --> 00:21:43.682
That might be the best strategy.
00:21:43.682 --> 00:21:47.607
And, like Corey, I think you got up like what?
00:21:47.607 --> 00:21:47.990
Six or seven times.
00:21:47.990 --> 00:21:50.156
I got up twice, you know, just to stretch legs or whatever.
00:21:50.156 --> 00:22:01.195
And so, like, we really went into this trying to be as prepared as possible and, um, it was because we were able to reach out to other people around the country and be like hey, give us your tips, how'd you pass it?
00:22:01.195 --> 00:22:04.390
Um, I don't know how anybody does it on their own.
00:22:06.032 --> 00:22:12.035
Yeah, and it'll be interesting to see, like Denny, when things come out like on LinkedIn and stuff like that they post.
00:22:12.035 --> 00:22:17.286
Usually you'll see like a big group of people get passed when the review course happens.