March 31, 2025
431: Building a Club Around Community, Not a Course w/ Jenna Jardin
his one’s a blast.
Jenna Jardin is the kind of leader who’s juggling everything—membership, events, communications, and full-tilt programming—at one of the most active and unique private clubs in the country: Beacon Hill Club.
There’s no golf and no downtime.
Just a massive outdoor rink, hundreds hockey players, an iconic winter recital, curling nights, teen trips, family dinners, a beautiful club house and a member experience that runs year-round.
Jenna joined the club in the middle of the pandemic, coming straight from the world of NYC hotel sales—and has since helped shape Beacon Hill into a place where members aren’t just participating... they’re showing up, staying late, and asking what’s next.
In this episode, we dig into:
- How to run a high-energy club without relying on golf or courts
- The importance of smart programming and even smarter communication
- Jenna’s transition from hard sales to community-building
- What it takes to design events people actually want to attend
- And how Beacon Hill’s team culture helps them pull it all off
This isn’t your traditional club model. And that’s what makes it so good.
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Chapters
00:00 - Introduction to Beacon Hill Club
04:05 - From Hotel Sales to Private Club Life
07:32 - The Ice Rink: Beacon Hill's Claim to Fame
12:00 - Ice Skating Recitals and Hockey Programs
20:21 - Year-Round Club Events and Programming
27:14 - Membership Process and Communication
34:51 - Club Operations and Community Spirit
Transcript
WEBVTT
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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs, from mastering, leadership and management, food and beverage excellence, member engagement secrets, board governance and everything in between, all while keeping it fun and light.
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Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
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I'm your host, denny Corby.
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Welcome to the show.
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In this episode, I am joined by the one and only Jenna Jarden.
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Now you're about to hear how she's helping run one of what I think one of the most unique and successful clubs in the country, the Beacon Hill Club in Summit, new Jersey.
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Now, this isn't your typical private club, because there is no golf, there's no driving ranges, but they do have something else they do a massive outdoor skating rink where they have hundreds of members who come and play hockey.
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They do an amazing ice recital that rivals the masters and a community vibe that most clubs would just absolutely kill for, and they're open year round.
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But they really have a true winter wonderland and among many other events and things that they do throughout the year, but in this episode we kind of talk a lot about that is their winter programming and what that all entails.
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And Jenna is right at the heart of all of it, and we talk about her leap from Manhattan hotels into private clubs and how she juggles memberships, events and communications and what it takes to build a club culture that is energetic.
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It's fun and completely one of a kind.
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So Jenna brings the energy, the stories and some serious takeaways.
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So I am so excited for this episode, especially if you're looking for some fresh ideas on member events, engagement and year-round membership connection, so you are going to absolutely love this one.
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Before that, I just want to give a big thanks to some of our show partners.
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We have our friends Members, first, club Capital Group Member Vetting, golf Life Navigators and Concert Golf Partners, as well as myself.
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The Denny Corby Experience there's excitement, there's mystery.
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Also there's magic, mind reading and comedy.
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One of the most fun member event nights you can do hands down.
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If you want to learn more, head on over to DennyCorbycom and reach out, let's chat, let's have a conversation.
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Enough about that, though.
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Let's get to the episode.
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Private Club Radio listeners.
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Let's welcome to the show, jenna jarden I started december 2020 but this is my first club like I was transitioning out of like hotel and restaurant sales.
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My hotel manhattan closed and I was like what am?
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I gonna do.
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That had to be.
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That had to be stressful.
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That had to be very stressful around that time yes, yes panic sets in I kind of like took a leap of faith, didn't know really what to expect.
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And four plus years later, same role.
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I'm loving it.
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It's been a really nice change of pace.
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It's been nice to build on the relationships and see the same faces, as opposed to.
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You know the turn and burn of sales.
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Once they sign it you're on to the next.
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So it's, you know, nice to like see the same people and watch the little kids grow up.
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And you know all those heartfelt juicy moments that there was little.
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Yeah what?
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What were some like did you bring anything over from hotel sales to clubs?
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Like that?
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Maybe you didn't expect, like, were there anything that like stuff that you brought over that the club was like this is innovative.
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You know it's funny I feel like in a pandemic industry is either tanked or flourish.
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So I'm coming from the side of where it tanked Big events no longer a thing.
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And then I come into this club and my little sales girl heart, we're on a year plus wait list.
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So you're getting all these calls every day.
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I'm moving to the suburbs out of the city how do I join?
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And I'm like, oh my goodness, call me back in 10 years when you basically give me your firstborn child.
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So it was definitely a change of, you know, kind of like cold calling, outbound sales that I was used to versus I don't want to say like reactive.
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But you know I'm doing a little bit of everything at the club.
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So I do membership communications and then I help with club events.
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So, yeah, just definitely a change of having to basically turn all these people away that were like, oh, we don't care what it costs, we just want to get into the Beacon Hill club community.
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So that was definitely a little bit of a learning curve for me.
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I mean, I'm coming more from the side of like the sales and like large events where we would host their holiday parties and like corporate kickoff meetings and press junkets and things like that, so not necessarily like apples to apples and the events that, like the club, was for members.
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So I mean, I guess, I mean I just some of the skills overlap, not necessarily like what I'm doing on the day to day, but, like you know, just being like a people, person and, you know, responding to emails in a timely manner and picking up the phone sometimes, as opposed to like just being, you know, stuck behind your email.
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Yeah, yeah, things like that.
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I'm sure having that more what's the word?
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I want to use that more.
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I don't want to say aggressive sales approach, but I'm sure that also helps too, like when you come from that background and like and like and the kind of use that you're not afraid to pick up the phone, call somebody like kind of put on your sales hat a little bit more than like you might normally would for like a normal club person.
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So yeah, yeah, totally, and I'm like whenever my boss doesn't want to make a phone call, he'll be like oh, jenna, can you call this person?
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And he like in a loving manner if he ends up watching this, but he calls me the pit bull because he like sends me after people that owe money and he's like just send Jenna after them.
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So it's like a running joke at the club.
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Members have your numbers saved to see a call like oh no, they're afraid to come into the club.
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I'm the kind, lovable pit bull the rescue pit bull.
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Exactly so before you came, because your club does a lot of cool stuff, were they always doing cool stuff?
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Did you help them do more cool stuff?
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What's tell me the story of the cool stuff, um?
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so I coming in like in the heart of the pandemic, I mean we weren't really doing events.
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So you know, like every other club, we were trying to get innovative, doing other things and then obviously still being able to use the amenities of the club.
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So I kind of came in and my head was spinning because it was, like you know, signing, there was capacities for everything.
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So even, like you know, we have an ice rink, so that's our kind of our claim to fame.
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We do not have golf an ice rink, so that's our kind of our claim to fame.
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We do not have golf replaced golf with, like a huge outdoor ice rink.
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So everyone skates, figure skates and or plays hockey on top of you know, rackets, pool, summer cam swim, team dining.
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Do people sign up just because of like the ice skating?
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Like is that a big?
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it's a big draw for why you become a member at beacon hill club.
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You want to skate and or play hockey?
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Um, we have.
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We have five over 500 active hockey members, 300 plus on the youth team, and then the rest adults teams, including the women's team, and then, uh, we have a figure skate like learn to skate program for the little ones up through, like figure skating for the little girls.
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Which just ended the culmination of the season, it was our big ice skating.
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Talk about that.
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What is an ice skating recital like at at a club that had to be so unique?
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Yeah.
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So basically there's a couple of different figure skating programs from kindergarten girls up to, I want to say, maybe like eighth grade girls, um.
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So basically the whole point of the program is that you know the recitals the last day when it all ends and everybody gets like two to three minutes on the ice to a choreographed song that they work all season.
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They're either doing it in solos, duets or trios.
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They come dressed and you know, like a full figure skating all out leotard, I suppose the word is.
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I mean, it's a big, it's a big to do what um.
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What was the funniest song or the most unique song somebody had?
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I mean I feel like every year it's funny, because last year it was all taylor swift theme.
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So basically there's a big recital on the ice and then we do a big after party up at the main clubhouse where we have a DJ, dancing, photo booth, dinner.
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Everyone's family comes, extended family, everyone gets roses at the end of their recital.
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I mean it's a very it's a very big day.
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I'm trying to think like what it would equate to at a golf club, maybe like whatever the biggest golf golf event of the year is something similar to that.
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But I mean, yeah, last year was taylor swift, this year, I would say, was very heavily um.
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Sabrina carpenter and gracie adams, gracie abrams I think I'm probably saying the names wrong.
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Like I said, I'm like bold at heart, so I kind of know these artists, but not really.
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But uh, it gets a little competitive though, because there's a spreadsheet there's.
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I want to say there was like 36 performances between the girls and then a big grand finale at the end.
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So getting the choreography and the music cut and getting the girls on and off the ice the little girls do group performances.
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There's just like a lot of moving pieces.
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You know getting the girls onto the ice for the next performance and you know having them all over campus.
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But where was I going with this the song?
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Yeah, was there any just like unique funny songs?
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You were like wow, that is a, that is a unique one.
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Well, trying to think nothing necessarily unique, but you know, the couple of days before we only get the oh, I was, I got my train of thought now.
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But, um, so when they sign up for this program, we send out something like a spreadsheet where what song do you want to do?
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And we don't want repetition because I mean everyone's sitting there so it starts getting a little competitive with the song choices and all that.
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And then like, finally, once the music is all cut, everyone makes their selection and everything.
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You know, the week leading up to the recital they're on the ice with the music and I guess, a lot of clean versions.
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I guess a lot of these songs have curse words in them and you know these girls, they don't even know what the heck they're dancing to.
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For the most part there's some of them are five, six, seven, eight years old.
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So Friday night it's like a scramble to get all the clean versions of the songs for the recital, for the recital on saturday.
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So just just a lot of moving pieces.
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Between the weather, then there's always a rain date.
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You know you have to cross your fingers that it's going to be like the perfect day and then you have to have all the vendors on backup for the rain day.
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Just a lot of moving pieces, and we also had a hockey jamboree earlier in the morning what was the hockey jamboree is that?
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was that for all the hockey teams and the hockey people?
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I think it was for the little ones, the might development, which is like our littlest.
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I don't know if there's an age parameter on it, but it's basically like might development is the prerequisite before you get onto like a hockey team yeah.
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Little like typically four and five-year-olds.
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They're adorable, but and then they get into.
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You know all these new terminology I learned coming to the club because I'm not, you know, super familiar with hockey.
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But might squirt phantom, peewee, midget, all these different teams.
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The closest I get to hockey is probably watching the show letter kenny.
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Um, it's just a dumb canadian show that you can only watch like two or three episodes because, like they start, I can't even describe how they talk.
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But it's very like Canadian okay, speaking of Canadian, didn't they just won the four national?
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I know we had a part of viewing party last week, but the four nation?
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I think so, I think so.
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I don't want it over time.
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If I'm, I think I watched the first court.
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is it quarters?
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Is it three quarters?
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I know there's three sections.
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There's three sections, there's three.
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No, it can't be a quarter.
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It can't be a quarter because, a quarter is 25% oh you're great.
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People are going to stop listening to Private Club Radio because of this.
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Who are these dum-dums just trying to figure this out?
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This?
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girl works at a hockey club.
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And like so you actually have a league as well there, like hockey leagues Wow.
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Yes, is it just for members only, like is it members and their guests, or is it strictly just members?
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Members.
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We have full members and we have hockey members.
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So some are just solely for the hockey program.
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Um, but our full members, you know, take first yeah, this is a very unique club.
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Yeah, that is cool there are travel teams, so they're going all over new jersey, they're going to long island, they're.
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You know they're playing all different teams, wow wow, and, and how many like.
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How is?
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It is in season or so when does?
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When does the rink technically open?
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uh, weather dependent, but typically first or second week of november through first or second week in march.
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That's like our season, that's our busy most nights?
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is it?
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Is it open most nights?
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Are there any off nights and is it like?
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Is it slammed?
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oh no, it's open.
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Every moment of that ice is very regimented.
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Let me tell you like taking five minutes away from like hockey to go to ice skating, or vice versa, is like world do you guys have like your own, your own zamboni?
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yep so, so.
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So this is like oh yeah, this is actual sized hockey rink like this is yes, like I don't know what actual size means.
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But it's, it's like I always say, nhl size.
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But again, don't call me olympic sized, but yeah, yes wow yeah, we have a whole chiller system, zamboni, cut so pretty much from.
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Like, ice maintenance starts early in the morning, you, you know 7, 8 am, but basically once the ice maintenance is done for the morning, it's straight through.
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So the hockey and the figure skating has all their different programming and then we have an open skate, which we call general skate, and then open hockey, pickup play, which is called pond hockey.
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So between the general skate, which is the open skating, and the pond hockey, which is the open hockey, pickup play, which is called pond hockey.
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So between the general skate, which is the open skating, and the pond hockey, which is the open hockey, every other minute of time is regimented between the figure skating and the hockey programs through, you know, 9 o'clock at night and do you guys own all of the equipment?
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Is it like your own stuff?
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Do you rent it?
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Do you lease it?
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How does that work?
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I know a mix of of both.
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I feel like something's always going wrong with that Zamboni, so and I'm assuming, then you must have like special staff just for your rank yes, yeah, I mean most of our maintenance crew has been with us 30 plus years, so that, like in winter season, I mean, there's some nights that they're sleeping at the club because they're you know, they're going the last Zamboni cut at the end of the night.
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You know nine, nine ish o'clock, and then they're back at it 70 in the morning.
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So, um, yeah, they're amazing.
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I don't know when they sleep or how they do it, but and then, pretty much between all that, there's probably like 10 or 15 zamboni cuts a day that's so that everyone gets fresh, pristine ice any are there?
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do do the leagues allow fights?
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Like are there any fights on the rink?
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Like do you ever see people just brawling out?
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I mean I I'd have to ask her how yeah, I know I feel like I'm so this is crazy, wow, and you guys have a.
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Is it a curling league too, like you do curling?
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we.
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That's one of our four adult flagship events a year.
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Sadly, we just had to cancel last week because there wasn't enough participants, but initially it was scheduled for January.
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We got rained out because every again everything's very weather dependent with the ring, so that's, you know, adds a whole nother element.
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So our January event got rained out, unfortunately.
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But we had about 140 members signed up and then, just based on availability of the company that we work with and what else we had going on at the club, we pushed it to this past weekend.
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But between the hockey playoff, hockey jamboree and the ice skating recital we just didn't get the numbers that we wanted to move forward with it.
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So we're going to try again for next year.
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But yeah, that's definitely one of the more fun events and you know definitely something that you can't do everywhere.
00:15:41.390 --> 00:15:44.220
So how many people did you have for your big recital?
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Like there is 36 performances.
00:15:49.250 --> 00:15:57.101
There's about 90, 95 girls in the program and then the prerequisite to that is the learn to skate program.
00:15:57.101 --> 00:16:01.230
So obviously they have to, you know, be able to skate to, to be in a performance.
00:16:01.230 --> 00:16:06.320
But yeah, there's about, yeah, 85, 90 girls in the program from kindergarten has their own.
00:16:06.429 --> 00:16:08.254
So that show had to be about two hours.
00:16:10.942 --> 00:16:13.754
Uh, three is actually only is three 30 to five.
00:16:13.895 --> 00:16:15.298
precisely it was an hour and a half.
00:16:15.298 --> 00:16:16.682
That's impressive yeah.
00:16:21.610 --> 00:16:24.376
Some of those acts are a little shorter than others, and then some of them that perform in the duos and the trios and all of that.
00:16:24.376 --> 00:16:26.743
But yes, it's definitely a very fun day.
00:16:26.743 --> 00:16:28.153
The weather was kind to us.
00:16:28.153 --> 00:16:32.791
Thank goodness it wasn't, you know, wasn't too cold yeah, so what do you do?
00:16:32.890 --> 00:16:38.030
so what's what's big in the club when in like the fall, the summer, because there there is no golf.
00:16:38.712 --> 00:16:46.368
So there is no golf, but we do have a pool, we do have a swim team, we do run a full summer camp and then a full rackets camp.
00:16:46.368 --> 00:16:47.832
So we're pretty much an all year.
00:16:47.832 --> 00:16:53.517
We we close in March for a couple of weeks, kind of like to get right, closing out the winter season and then getting ready for spring.
00:16:53.517 --> 00:16:58.998
But, unlike most of the golf clubs that are closed, you know, january to March that's our busiest time of the year.
00:16:58.998 --> 00:17:07.044
So, on top of being busy because we're an outdoor golf club, we're also hosting pretty much everybody's reciprocals right now because we're the only club that's open.
00:17:07.044 --> 00:17:09.071
So this is definitely our busy time.
00:17:09.071 --> 00:17:18.077
Um, I mean, yeah, winter's excuse me, summer's definitely busy too, between, yeah, pool camp, swim team, tennis, pickleball, all of that.
00:17:18.077 --> 00:17:21.483
So we don't really have like a slow time.
00:17:21.564 --> 00:17:23.496
I mean maybe, like August, is a little bit slower.
00:17:23.496 --> 00:17:24.520
One swim team's over.
00:17:24.520 --> 00:17:25.807
One summer camp is over.
00:17:25.807 --> 00:17:35.307
You know people are going to their beach homes for you know the month of August, for the most part before back to school and start up again, but we're pretty consistent throughout the year.
00:17:35.327 --> 00:17:36.230
That's really impressive.
00:17:36.230 --> 00:17:41.222
That's awesome and very different, and you do a lot of different and unique programming.
00:17:41.222 --> 00:17:42.506
Obviously, like what other cause?
00:17:42.506 --> 00:17:45.895
I think it even boils down to just your different events and your different like.
00:17:45.895 --> 00:17:47.159
You do so much cool stuff.
00:17:47.159 --> 00:17:48.813
You have a big, a big fall fest, right.
00:17:50.858 --> 00:17:51.982
So we do, yeah, we do.
00:17:51.982 --> 00:17:56.894
We do a ton of events, um, we do family friendly events, we do kids only events, we do adult only events.
00:17:56.894 --> 00:18:02.297
Um, or we do four big like adult flagship events of the year and kind of just change the theme.
00:18:02.297 --> 00:18:06.773
Every year we do a summer party, a fall party, the holiday party and the curling event.
00:18:06.773 --> 00:18:13.873
So, like this past year, our holiday party for the um, the theme was like winter wonderland.
00:18:13.873 --> 00:18:25.155
So we work with our florist and we transform the entire space until like literally a mystical, magical winter wonderland brought in all these trees and bark and lights and snow, and it was actually beautiful.
00:18:25.155 --> 00:18:26.576
It really turned out to be a great event.
00:18:28.609 --> 00:18:30.798
Summer and fall we haven't really nailed down this year.
00:18:30.798 --> 00:18:32.875
I mean last year we did our fall party.
00:18:32.875 --> 00:18:36.163
If I'm getting all my years correct, I think it was like a fall harvest.
00:18:36.163 --> 00:18:43.201
We did like a big outdoor mechanical bowl and we brought in a beer truck and a bunch of different elevated barbecue foods.
00:18:43.201 --> 00:18:44.263
There's always a band.
00:18:44.263 --> 00:18:46.217
We encourage you to dress for the theme.
00:18:46.217 --> 00:18:48.160
And then our summer party.
00:18:48.160 --> 00:18:49.410
We did like a Caribbean theme.
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