April 14, 2025
435: Creating Content that Connects- When Videos Become More Than Marketing w/ Joe Smith
Joe Smith Is Back And He’s Still Setting the Bar for Club Communication
Joe’s not just a friend of the show he’s one of the most forward-thinking GMs out there when it comes to content, connection, and culture.
In this episode, Joe Smith of Countryside Golf & Country Club joins us again to share how his weekly club update videos have become more than just informative they’ve become a part of the club’s identity.
What started as a workaround to a $10K drone quote has evolved into a creative engine that entertains, informs, and brings the whole community closer together.
We talk about:
- Why consistency matters more than polish
- How Joe’s Monday videos are helping him manage the rumor mill better than ever
- The behind-the-scenes process (and why it only takes about 3 hours a week)
- “One-bite reviews,” board member spotlights, and other fun formats that get members talking
- How this approach strengthens off-season engagement and boosts staff morale
- And what’s next: a club podcast that blends connection, marketing, and creativity
This episode is part case study, part playbook, and part reminder that a little personality goes a long way.
If you're looking to rethink your club's communication strategy—or just need a spark to try something new—this one’s worth your time.
Follow us on the socials
Private Club Radio Instagram
Private Club Radio Linkedin
Denny Corby Instagram
Denny Corby Linkedin
00:00 - Introduction to Joe Smith
02:44 - Origins of Club Video Content
05:34 - Consistent Content as Club Culture
10:44 - Controlling the Rumor Mill
15:36 - Content Creation Process
20:46 - Member Engagement Through Videos
27:32 - Future Plans: Club Podcast Ideas
32:48 - Episode Wrap-up
WEBVTT
00:00:00.080 --> 00:00:14.683
Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs From mastering leadership and management, food and beverage excellence, member engagement secrets, board governance and everything in between, all while keeping it fun and light.
00:00:14.683 --> 00:00:20.364
Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
00:00:20.364 --> 00:00:22.086
I'm your host, denny Corby.
00:00:22.086 --> 00:00:24.512
Welcome to the show In this episode.
00:00:24.512 --> 00:00:31.731
Back on the show today, I have someone who I truly admire and am happy to call a friend, joe Smith.
00:00:32.051 --> 00:00:36.987
Josiah Smith of Countryside Golf and Country Club in Florida.
00:00:36.987 --> 00:00:39.152
He's been on the show before.
00:00:39.152 --> 00:00:44.109
We talked about leadership and other things, but today we're talking about content.
00:00:44.109 --> 00:01:12.171
If you follow him on LinkedIn, he is constantly putting up videos and he has done such a phenomenal job at making creative, consistent and enjoyable content that actually connects his members in a real way, and that's what we're talking about today is how he makes the videos, why he makes the videos and what that is doing for his club, for his membership, for the community, because it's more than just putting out videos.
00:01:12.171 --> 00:01:13.926
There's so much more to it.
00:01:13.926 --> 00:01:22.010
We talk about how these videos became part of the club's identity a bit and how these videos also help kind of control the narrative.
00:01:22.010 --> 00:01:36.561
The narrative and it beats, you know, reacting to the rumor mill which sometimes happens in clubs and when you're putting out this content and putting out these things, he's getting the members involved, getting the staff involved and the staff get to relate more with the members.
00:01:36.561 --> 00:01:47.734
The members get to learn more about the staff because the staff are on video and they're showing their personalities and it's just so cool and so neat to see how this is all bringing everybody so close together.
00:01:47.734 --> 00:01:54.989
I am so excited he's on here talking about content marketing a bit and excited for you guys to get some takeaways.
00:01:55.140 --> 00:02:03.289
And before you get taken away to the episode, I just want to give a quick shout out, quick thank you to some of our show partners, the people who help make this show possible.
00:02:03.289 --> 00:02:13.021
We have Members First, club Capital Group, kenneth's Member Vetting Golf Life Navigators, concert Golf Partners, as well as myself.
00:02:13.021 --> 00:02:16.389
The Denny Corby Experience there's excitement, there's mystery.
00:02:16.389 --> 00:02:21.527
Also there's magic, mind reading, comedy, crowd work, so many laughs, so little time.
00:02:21.527 --> 00:02:25.306
One of the most fun member event nights you will do, guaranteed.
00:02:25.306 --> 00:02:28.248
If you want to learn more, head on over to DannyCorbycom.
00:02:28.961 --> 00:02:36.169
But enough about that let's welcome back to the show, joe Smith, because you're really good at putting out content about your club.
00:02:36.169 --> 00:02:39.729
Those update videos are really cool and very well done.
00:02:39.729 --> 00:02:42.729
And where did that even come from?
00:02:42.729 --> 00:02:56.133
Because I think so many clubs don't even really give good updates or they're just like it's going along and like here's a photo, and you do a really good job at getting that message across and showing what's going on.
00:02:56.133 --> 00:03:07.450
And those weekly update videos even if it's not because I think it's all of them like part updates and just like what's going on Like it's just kind of like hey, here's a week in recap.
00:03:08.252 --> 00:03:13.512
Yep, it all depends on what's going on, what's coming up and what we just came through.
00:03:13.512 --> 00:03:34.491
No, I started that stuff at a club years ago that we were going through bankruptcy and I had to rebuild the golf course and the contractor was like, hey, we can do drone photos for you.
00:03:34.491 --> 00:03:35.573
It's 10 grand.
00:03:35.573 --> 00:03:40.306
And I was frugal and I'm like I'm not spending 10 grand, I'm gonna go buy a drone.
00:03:40.306 --> 00:03:42.549
So I started doing drone.
00:03:42.549 --> 00:03:49.125
This was like in 20, it had to be at least 10 years ago and I just had.
00:03:49.405 --> 00:03:57.681
I had fun figuring out like the video stuff and editing it and pulling it together and sending it out to the members.
00:03:57.681 --> 00:04:00.423
So that's how it started with me.
00:04:00.423 --> 00:04:13.270
And so, to answer your question, it's kind of a hybrid here because we just do things kind of not on the fly our event flyers, calendars, all of that.
00:04:13.270 --> 00:04:32.992
She's also a designer so she can design all kinds of marketing material.
00:04:32.992 --> 00:04:52.089
And then I started doing the video stuff and I edit all those and that's kind of been my creative outlet, because I really enjoy capturing the content, adding it all together, getting it to the finished product.
00:04:52.089 --> 00:05:13.923
And then we just enlisted the help and enthusiasm of one of our just most charismatic food and beverage employee, one of our servers, who has been doing all of our shorts, so she captures.
00:05:13.923 --> 00:05:15.627
I just I gave her free range.
00:05:15.627 --> 00:05:18.502
Her name's Fur, like Fur.
00:05:18.502 --> 00:05:38.675
You just go capture the lifestyle and here's the sign-in to our Instagram and Facebook and YouTube and you just make shorts all day long and post them and send them out at your little heart's content.
00:05:40.702 --> 00:05:56.379
So we were doing all this video stuff sporadically over the last seven years and then, I guess a year and a half ago, we committed to you know, when we moved into the temporary facilities we started renovation.
00:05:56.379 --> 00:06:10.485
I was like that's it, once a week, like every Monday, we're doing a club update and every other Friday we're doing an update on the construction project, and it's a lot of work.
00:06:10.485 --> 00:06:16.814
But I'll tell you, man, our members, they started treating it like a TV show.
00:06:16.814 --> 00:06:24.353
They know, every Monday at 7 am, our video, our weekly update, gets uploaded.
00:06:24.353 --> 00:06:31.329
Our video, our weekly update, gets gets uploaded and, like they look forward to seeing which members going to be on camera.
00:06:31.329 --> 00:06:41.394
What we're talking about, if they got, you know, captured on video at event last week, or I mean it's really, it's really been a really neat thing.
00:06:41.920 --> 00:06:43.790
And you get some good views Like I, cause like I've been watching them too.
00:06:43.790 --> 00:06:55.495
And and you get some good views like I because like I've been watching them too, and like you get because you've all like a lot of clubs have have youtube channels but a lot of them have no one watches anything and you get like thousands of views.
00:06:55.495 --> 00:07:03.545
Maybe I think some get like a couple thousand like you get at least like about like 500 to a thousand views, which is, yeah, pretty good engagement for a club.
00:07:03.545 --> 00:07:07.928
I mean because it's not like you're trying to go viral, it's just about putting it out for the members and stuff.
00:07:08.901 --> 00:07:12.185
So I mean those are good numbers, yeah, yeah.
00:07:12.185 --> 00:07:22.733
And the only reason I share it, like on LinkedIn, is just simply as a best practice, just so other clubs can see that I think there's a market here.
00:07:22.733 --> 00:07:35.423
You know Ben Lorenzo, ben, he does an incredible job with the marketing and the video stuff too, and he and I have kind of bounced some ideas.
00:07:35.423 --> 00:07:41.432
He was doing more short form stuff and I talked to him like last summer and I was like I want to get more into the shorts.
00:07:41.432 --> 00:07:47.901
So I think you have to have both pieces.
00:07:47.922 --> 00:07:51.809
And I think the other thing that I've found is it needs to be consistent.
00:07:51.809 --> 00:07:56.845
You know if you can get into the routine of you know hitting it.
00:07:56.845 --> 00:08:06.226
You know again, we do it every week, but even if it's twice a month and your members can count on getting something from the club.
00:08:06.226 --> 00:08:09.831
At the same time, you know fairly regular basis.
00:08:09.831 --> 00:08:12.156
That's where you build the momentum.
00:08:12.156 --> 00:08:25.346
And you know, with us we're highly seasonal and I hear a lot from our members who go back home in the summertime and they're like, oh, it feels like we never left, it feels like we're still part of the club.
00:08:25.346 --> 00:08:29.245
So that's cool, it's been really cool.
00:08:29.245 --> 00:08:30.148
It's been really cool.
00:08:30.148 --> 00:08:37.852
It's a lot of effort, but I'll tell you, man, of all the things I've put a lot of effort into this one.
00:08:37.852 --> 00:08:50.261
This initiative is I can't quantify what it's what it's paying us back other than we are, and I think any other general manager or club manager would appreciate this.
00:08:50.261 --> 00:08:56.442
I feel for the first time in my 20 year career that I have some control of the rumor mill.
00:08:58.510 --> 00:09:14.993
Because of how, how often and how well we're communicating and you know people are more inclined to watch or listen than they are to read, more inclined to watch or listen than they are to read.
00:09:14.993 --> 00:09:27.481
So trying to address stuff in a weekly club memo or something you know written format which I still do occasionally, but when it comes across from me or one of my team members on video it's I mean, I have members.
00:09:27.481 --> 00:09:35.442
You know someone will hear a rumor about whatever the project or completion date, and they're like no, here's the video, here's the YouTube.
00:09:35.442 --> 00:09:36.423
Watch this.
00:09:36.423 --> 00:09:37.404
These are the facts.
00:09:37.404 --> 00:09:42.299
So that in itself has just been incredible for us.
00:09:42.750 --> 00:09:44.076
I didn't even think about that.
00:09:44.076 --> 00:09:50.479
That's awesome and as well.
00:09:50.479 --> 00:09:59.114
If something happens, if you're gone, people have those shoes to fill, and if the members still don't get that.
00:09:59.153 --> 00:09:59.956
there's going to be an outrage.
00:09:59.956 --> 00:10:00.717
Yeah, you know it's funny.
00:10:00.798 --> 00:10:01.339
I've thought about that.
00:10:01.339 --> 00:10:02.822
It's job security Just doing it.
00:10:05.269 --> 00:10:10.058
I've thought about that, though, because you know it's no, no, you know people move on.
00:10:10.058 --> 00:10:17.341
You know, and and I, at some point I need to get it to a point where it can be sustained.
00:10:17.341 --> 00:10:21.931
Or or, you know, for example, last week, being at conference, I filmed.
00:10:21.931 --> 00:10:32.525
So we film every friday for monday, while I was gone on friday, so I filmed the video that went out today, like last Tuesday.
00:10:33.931 --> 00:10:34.793
And the members knew.
00:10:34.793 --> 00:10:37.761
Friday was filming, it was cloudy.
00:10:37.761 --> 00:10:38.956
It wasn't cloudy on Friday.
00:10:38.956 --> 00:10:40.215
This guy's a sham right now.
00:10:42.673 --> 00:10:47.416
So you've got to think about stuff like that, and I think that's a good lesson too.
00:10:47.416 --> 00:10:49.942
Is just anything impactful like that?
00:10:49.942 --> 00:10:55.477
It needs to be sustainable, because you are actually building it into the culture and expectation of your club.
00:10:55.477 --> 00:10:58.499
We use our YouTube page to market the club.
00:10:59.691 --> 00:11:11.763
Well, whether you do it or or do it for that reason or not, I mean people are going to look, like people are going to see, and when you see that there's consistent content, I mean that's so.
00:11:11.763 --> 00:11:20.254
So how long does it really so, realistically, from how long does each video take?
00:11:20.254 --> 00:11:23.000
And I know you actually do your videos and you enjoy editing them and doing them.
00:11:23.000 --> 00:11:45.893
Uh, so, like you know that that number might be, you know, different, for you know the editing part, but like, how long, realistically, does a video take you to, you know, maybe, and this is from, and if you can break it down, from like idea, even though it's not idea, because you know kind of what you're gonna talk, but from like idea to you know you know scheduling it to, to go out, how long does it take in like?
00:11:46.013 --> 00:11:46.592
each part.
00:11:46.592 --> 00:11:51.255
So we have a at our weekly staff meeting.
00:11:51.255 --> 00:11:52.937
I have the department heads.
00:11:52.937 --> 00:12:05.846
I ask that they bring ideas to the staff meeting for to highlight their area, and Mary, our communications director, keeps all of those on a video.
00:12:05.846 --> 00:12:08.067
Marketing schedule, right Calendar.
00:12:08.067 --> 00:12:14.073
Marketing schedule right Calendar.
00:12:14.073 --> 00:12:17.702
Some weeks there's nothing from golf or there's nothing from you know golf maintenance or you know.
00:12:17.702 --> 00:12:19.086
So that kind of is is sporadic.
00:12:19.368 --> 00:12:38.264
The filming, the coordination filming probably takes an hour in total by the time we, you know, depending on what we're filming and you know how many people and if there's menu items that we're going to talk about or whatnot, it's really the editing that is most time consuming.
00:12:38.264 --> 00:12:43.879
Oh yeah, it really depends on how much.
00:12:43.879 --> 00:12:50.076
I mean, I can bang out a video in an hour and a half, like today's video, think I.
00:12:50.076 --> 00:12:54.277
I edited it during conference.
00:12:54.277 --> 00:12:56.606
I think I spent about an hour and a half on it.
00:12:56.606 --> 00:12:57.210
Not too bad.
00:12:57.210 --> 00:13:10.700
There's other videos that are more extensive that you know have taken, you know, a couple hours to edit, three, four hours to edit sometimes, but that's feeding a creek creative thing for me.
00:13:10.700 --> 00:13:21.118
So I really I personally enjoy doing that, but I think on average, like start to finish, it's probably three hours worth of your time.
00:13:21.118 --> 00:13:21.798
That's not bad.
00:13:22.919 --> 00:13:38.802
I mean there's a learning curve with you know, because I use Final Cut, yep, which is a Mac program, and there's a a learning curve, but you can't screw it up you know, yeah, well, I mean you can, but you, can you?
00:13:38.841 --> 00:13:39.884
just don't want to send it.
00:13:39.884 --> 00:13:44.254
Yeah, uh, and you do some fun stuff in it, like you know.
00:13:44.254 --> 00:13:55.750
Uh, the the one bite reviews where you have is it is it is that your is that the chef for food and beverage, and then then you have a member also and you just try the food and you and you review it, kind of like the.
00:13:55.750 --> 00:13:59.740
You know one bite everyone knows the pizza pizza review, dave Port.
00:13:59.759 --> 00:14:01.311
That's exactly where it came from.
00:14:01.311 --> 00:14:04.017
We so we've been.
00:14:04.017 --> 00:14:07.563
We change our menu once a month because we're in temporary facilities.
00:14:07.563 --> 00:14:09.725
That'll stop when we get back into the club.
00:14:09.725 --> 00:14:18.048
But you know, I told the F&B team like small, efficient menu, we've got like 10 or 12 items, but let's just switch it up monthly.
00:14:18.048 --> 00:14:23.400
So we started doing that segment with staff.
00:14:23.400 --> 00:14:28.996
First, you know, like I pulled my golf pro or I pulled one of the servers, like let's review this new menu item.
00:14:28.996 --> 00:14:32.559
And then we started having members ask can I come on?
00:14:32.559 --> 00:14:45.517
And I was like all about that and I'll tell you, man, when you walk through some of the big events now, like I will have members stop me and do like a live, one-byte review, like on the menu that night.
00:14:45.517 --> 00:14:47.775
It'll be like this was a 7.8.
00:14:47.775 --> 00:14:53.240
So you know, that alone is pretty cool.
00:14:53.470 --> 00:14:57.759
And what I'm starting to see now is our members.
00:14:57.759 --> 00:15:05.960
Look, members and employees are your biggest marketing outlet, like they're the ones who, who spread the word of mouth.
00:15:05.960 --> 00:15:11.129
So my, my, every employee that works here is on our club emails.
00:15:11.129 --> 00:15:17.562
So they get every email that the members get and they are encouraged to forward them.
00:15:17.562 --> 00:15:19.857
And our members do the same thing.
00:15:19.857 --> 00:15:30.370
So our members will forward the videos to their friends up North or their friends, you know, at another club locally, and they'll be like, hey, look at what countryside is doing, look at what my club's doing.
00:15:30.370 --> 00:15:32.657
Another club locally and they'll be like, hey, look at what countryside is doing, look at what my club's doing.
00:15:32.657 --> 00:15:46.272
Um, so everything on our YouTube page is public and you know, a lot of times when we have questions from you know realtors or or you know prospective members, they'll ask you know what it's like living here?
00:15:46.292 --> 00:15:55.224
And I just I'm like, go to the YouTube page, you can see what our lifestyle lifestyle is like I mean even the one video I just saw, I don't know which, which one, how long ago it was.
00:15:55.224 --> 00:15:59.259
Uh, because now that I've been watching them, now it's like I see a video, I'm like, oh, a new one.
00:15:59.259 --> 00:16:10.558
Then it's like, oh, four weeks ago, I don't want to watch this, but but I was, I was uh, some of them came up and it was like your new logo and I forget who it was talking about it, but it was, yeah, he was talking.
00:16:10.558 --> 00:16:14.965
And then you had a picture of, like you know, the printed out, which, which made me crack me up.
00:16:15.110 --> 00:16:21.755
Like the four, it's like the four different ones, and it's like you were just talking about the progression and why you chose it and like all the different things about it.
00:16:21.755 --> 00:16:29.864
And, just like you said it, it it stops the rumor mill or at least gives people cause you're right, a lot gives people because you're right, a lot of people don't, you know, always want to read or whatever.
00:16:29.864 --> 00:16:33.605
But it gives them that like, oh, the thought press behind it though, the why.
00:16:33.605 --> 00:16:34.907
It's like, why do they do that?
00:16:34.907 --> 00:16:39.187
And then, when you hear the explanation, you're like that makes sense, like so, at least.
00:16:39.229 --> 00:16:41.254
Yeah it puts.
00:16:41.254 --> 00:16:44.139
It's helped put some bookends on the rumor mill.
00:16:44.139 --> 00:17:00.294
You're never going to control it, but I'm honest, in the 20 some years that I've been doing this is the first time where I'm like I got, I feel, pretty good handle on on that aspect, and particularly in communities like ours where you know there's a real estate component.
00:17:00.294 --> 00:17:01.659
You know our members live here.
00:17:01.659 --> 00:17:07.771
Yeah, that rumor mill is like crazy sometimes, yeah, yeah.
00:17:07.771 --> 00:17:10.628
So, yeah, it's, it's been awesome and we're.
00:17:10.628 --> 00:17:11.954
You know we have fun with them too.
00:17:11.954 --> 00:17:16.461
You know we try and drop some humor into them and we try and keep them light.
00:17:16.461 --> 00:17:29.321
And you know I've done some video communications, like approaching storms, like hurricanes, or I was doing video communications during COVID.
00:17:29.321 --> 00:17:42.838
Yeah, you know, just like me in my office with a camera just explaining here's what we're doing, here's the new mandate, here's, you know, just honestly, it sounds cheesy but like treating it like a TV show.
00:17:46.185 --> 00:17:51.869
And it's, I mean, it's been fun, Well and and, but the thing is you have a face for radio, so that really.
00:17:52.990 --> 00:17:58.597
Yeah, yeah, yeah, thank you.
00:17:58.597 --> 00:18:06.413
Can you, can you only post the audio version of this, this interview?
00:18:06.794 --> 00:18:06.973
Yes.
00:18:07.855 --> 00:18:09.838
Okay, I don't, I don't, I want to.
00:18:09.838 --> 00:18:12.133
I want to maintain my face for radio.
00:18:12.786 --> 00:18:14.492
I was going to blur you out the whole time.
00:18:14.492 --> 00:18:19.611
That's funny.
00:18:19.611 --> 00:18:21.415
So do you have any people who don't like the videos?
00:18:23.769 --> 00:18:24.529
or have you ever had?
00:18:24.569 --> 00:18:30.220
people just be like meh, we don't need this of course, of course you will.
00:18:30.586 --> 00:18:31.448
You know anything?
00:18:31.448 --> 00:18:41.232
Look, there's always that member bell curve right, there's 80 in the center, there's there's 10 here and 10 there, and we got to focus on the 80.
00:18:41.232 --> 00:18:45.648
You know, sometimes I know that I am not for everyone.
00:18:45.648 --> 00:18:51.788
I know that certain initiatives or you know some members are like this is, this is cheesy, like this is.
00:18:51.788 --> 00:19:06.654
Well, you know what it's, it's working and we're having fun and majority of the community loves it, so we're going to keep doing it, and that's just how you got to approach those things yeah, yeah I.
00:19:06.836 --> 00:19:12.567
I got, I got stopped a lot at conference just asking about same thing.
00:19:12.567 --> 00:19:14.409
You're asking me like how do, how do you do it?
00:19:14.409 --> 00:19:22.000
You know, one club manager was was actually she was a she's a membership and and marketing manager.
00:19:22.000 --> 00:19:33.815
She was asking about you know our videos and and how we get buy-in from staff and other employees to be part of it.
00:19:33.815 --> 00:19:41.313
And I said, look, in my experiences, like I've been the champion of it, so the buy-in is there.
00:19:41.313 --> 00:19:52.452
Right, I've been the face, I'm the general manager, so it's easy for me to go ask people to be a part of it if I'm also a part of it.
00:19:52.452 --> 00:19:56.896
But I said to her I'm'm like you just just start and trust me.
00:19:56.896 --> 00:20:10.662
You, the people who are excited about it will will be obvious and just partner with them and just you know, just got to do it, you just got to do it, it'll, it'll unfold.
00:20:11.002 --> 00:20:12.125
I was talking to somebody at conference.
00:20:12.125 --> 00:20:22.737
They're like how, because they want to do like a podcast for their club, which I think is a fantastic idea for clubs to do it, because I think there's so many, I think there's so much.
00:20:22.737 --> 00:20:37.200
Maybe it's part you there was definitely a few conversations, but I think it was you, I was talking about it as well uh was, I think there's so much opportunity from an internal club communication standpoint, but, but also from a, a marketing and getting potential member standpoint.
00:20:37.200 --> 00:20:38.972
Uh, oh yeah, yeah, it was.
00:20:38.972 --> 00:20:40.904
Uh, it was right outside of the one restaurant.
00:20:40.904 --> 00:20:54.605
It was, um, because I think there's you could do episodes, you know, just talking to the members and doing that sort of stuff you can, and then having like, the oldest member in the club talk to the youngest member and it's like what are those conversations Like?
00:20:54.625 --> 00:20:54.865
I don't know.
00:20:54.865 --> 00:21:02.734
I think there's like interesting stuff to do, but then also from like because I love business and sales and I think there's when you could have a more public facing one.
00:21:02.734 --> 00:21:17.692
So if you do one or two, it doesn't matter, but if you have one that anybody can listen to and you invite outside people onto the show now you can pick your guests and your guests could be potential members.
00:21:17.692 --> 00:21:42.055
So if you're strategic about it and it's like, hey, you know, maybe it's more of like a businessy podcast where it's business related or like a higher level sort of thing, and you invite people from the community who aren't members but may run a business or whatever, onto the show and maybe you record it in the club and you invite them in for hey come, hey come in and record and you know we, we give you a class, you know whatever you come, we eat, and then we, you know whatever it is, but it's like, get them in the door I don't know.
00:21:42.065 --> 00:22:00.493
I think there's so much opportunity there and it's, and it's a it's video or podcasting or whatnot.
00:22:01.194 --> 00:22:09.637
It is a way to keep them engaged with the club all the time and it's easy for them to stay engaged.
00:22:09.637 --> 00:22:17.875
In other words, you know when you're away from the club or you're out running errands, or hell, you're on an airplane flying down to Florida, whatever.
00:22:17.875 --> 00:22:19.541
How many times do you like?
00:22:19.541 --> 00:22:22.390
Oh, I'm going to download this podcast, listen to it on the plane.
00:22:22.390 --> 00:22:28.810
Or I'm out in the car I've got an audio book on, or I'm out on a walk I'm going to listen to, you know, music.
00:22:28.810 --> 00:22:41.638
Well, if there's content from the club that you could consume during those times when you're not here at the club, I I think, as a member, you'd be in if, if it's good stuff, you'd be inclined to do that.
00:22:41.638 --> 00:22:49.346
So it's just another way to keep them engaged with the club in the community when they normally wouldn't be.
00:22:49.346 --> 00:22:50.990
Right, like you're not gonna.
00:22:50.990 --> 00:22:56.259
You're not gonna go on a road trip and read the club newsletter behind the wheel of the car.
00:22:57.067 --> 00:22:57.509
Some do.
00:22:57.750 --> 00:23:04.013
They probably are Some do probably, yeah, especially down here in Florida, but we don't encourage that.
00:23:04.013 --> 00:23:15.460
But it's stuff that's easy to consume when you're not here or away from the club and it just keeps.
00:23:15.460 --> 00:23:20.138
It keeps countryside or whatever club it is in the forefront.
00:23:20.138 --> 00:23:27.334
And, yeah, I think the podcast that's next on our list, man we're, when we get back in the clubhouse we're going to start it.
00:23:27.334 --> 00:23:30.289
I think it's a neat idea.
00:23:30.289 --> 00:23:32.455
I did it.
00:23:32.455 --> 00:23:34.163
I did a series of videos.
00:23:34.163 --> 00:23:39.391
I have nine board members and I went to the board and I said this was last year.
00:23:39.391 --> 00:23:46.547
I was like I want to do a short interview with every one of you and I want to call it meet the board member Monday.
00:23:46.547 --> 00:23:58.810
So every Monday for nine weeks we sent out a series and it was each board member on camera with me and it was just a short interview, you know yeah how long you've been in countryside?
00:23:59.393 --> 00:24:00.435
what was your career?
00:24:00.435 --> 00:24:02.744
What are you excited about in the future?
00:24:03.105 --> 00:24:06.090
the, the unboard meeting exactly?
00:24:06.131 --> 00:24:08.414
I don't know but it was great.
00:24:08.414 --> 00:24:11.567
I mean, the, the community was like wow, that was a really good idea.
00:24:11.567 --> 00:24:13.490
And I'm like why did I never do that?
00:24:13.490 --> 00:24:14.772
Why have I never done that or done?
00:24:14.792 --> 00:24:21.057
that, or most people like their clubs, they'll, they'll, just, you know, oh, this is the board and they're like is a quick little bio of each one.
00:24:21.057 --> 00:24:26.368
And it's like, even though you're all members of a club, you don't always get to know each person deeply.
00:24:26.368 --> 00:24:41.611
Or you hear the rumor mill stuff, or you're here, you hear the stuff about them, so why not give them a platform to be heard and get their literal voice out and you can learn and engage and you know, I think, and then that helps build community, because it's like oh, I didn't know, he likes volleyball.
00:24:41.611 --> 00:24:45.866
And then next time we see him like, oh, sir, you know, set me up Like I don't know.
00:24:48.009 --> 00:24:49.751
One of my board members I asked.
00:24:49.751 --> 00:24:53.316
One of the questions I asked them was what's a hobby of yours?
00:24:53.316 --> 00:25:00.893
One of them tells me that he builds these giant wooden ships like these.
00:25:00.893 --> 00:25:02.375
Things are like three, four feet.
00:25:02.375 --> 00:25:07.053
They take like a year and a half to build like detailed wooden ships.
00:25:07.053 --> 00:25:11.546
And I'm like, as he's telling me this, I'm like getting pulled in.
00:25:11.546 --> 00:25:12.328
I'm like what?
00:25:12.328 --> 00:25:17.611
And he's explaining this and the magnitude of these ships, these model ships.
00:25:17.611 --> 00:25:20.179
So I dropped some pit.
00:25:20.179 --> 00:25:21.182
I'm like send me pictures.
00:25:21.182 --> 00:25:27.938
I dropped them into the video and next thing I know I've got members coming to me being like I had no idea he did that.
00:25:28.144 --> 00:25:45.193
That was, that's awesome, so that's what I'm sure there's some connections that came from that right, so yeah, I mean it's that's what a club is about, like that's why people join clubs usually, for that's the reason, stuff like that.
00:25:45.654 --> 00:26:11.189
It's the intangible, it's yes, it's the relationships, and we, as club employees or club leadership, we're here to be the conduit for a lot of that and I think sometimes we forget that, like, look, at the end of the day, we're the conduit to create social interaction, whatever that looks like at your club.
00:26:11.189 --> 00:26:11.730
That's my soapbox.
00:26:11.730 --> 00:26:19.181
Well, I'm when we move back into the club, I'm I'm gonna start a podcast for the club, do it.
00:26:19.181 --> 00:26:45.146
And uh, I'm just trying to think through like the setup and I think maybe I was telling you my conference room at the club is right at the front, yeah, and there's two big windows that look into it and I'm like this, I see this big table and, like you know, I remember walking by being like, oh look, they're recording a new episode like I mean, who's not to say because your your club's privately owned right?
00:26:45.868 --> 00:26:52.628
yeah, who's to say that's not another revenue source and you can produce members podcasts for them or their businesses?
00:00:00.080 --> 00:00:14.683
00:00:14.683 --> 00:00:20.364
00:00:20.364 --> 00:00:22.086
00:00:22.086 --> 00:00:24.512
00:00:24.512 --> 00:00:31.731
00:00:32.051 --> 00:00:36.987
00:00:36.987 --> 00:00:39.152
00:00:39.152 --> 00:00:44.109
00:00:44.109 --> 00:01:12.171
00:01:12.171 --> 00:01:13.926
00:01:13.926 --> 00:01:22.010
00:01:22.010 --> 00:01:36.561
00:01:36.561 --> 00:01:47.734
00:01:47.734 --> 00:01:54.989
00:01:55.140 --> 00:02:03.289
00:02:03.289 --> 00:02:13.021
00:02:13.021 --> 00:02:16.389
00:02:16.389 --> 00:02:21.527
00:02:21.527 --> 00:02:25.306
00:02:25.306 --> 00:02:28.248
00:02:28.961 --> 00:02:36.169
00:02:36.169 --> 00:02:39.729
00:02:39.729 --> 00:02:42.729
00:02:42.729 --> 00:02:56.133
00:02:56.133 --> 00:03:07.450
00:03:08.252 --> 00:03:13.512
00:03:13.512 --> 00:03:34.491
00:03:34.491 --> 00:03:35.573
00:03:35.573 --> 00:03:40.306
00:03:40.306 --> 00:03:42.549
00:03:42.549 --> 00:03:49.125
00:03:49.405 --> 00:03:57.681
00:03:57.681 --> 00:04:00.423
00:04:00.423 --> 00:04:13.270
00:04:13.270 --> 00:04:32.992
00:04:32.992 --> 00:04:52.089
00:04:52.089 --> 00:05:13.923
00:05:13.923 --> 00:05:15.627
00:05:15.627 --> 00:05:18.502
00:05:18.502 --> 00:05:38.675
00:05:40.702 --> 00:05:56.379
00:05:56.379 --> 00:06:10.485
00:06:10.485 --> 00:06:16.814
00:06:16.814 --> 00:06:24.353
00:06:24.353 --> 00:06:31.329
00:06:31.329 --> 00:06:41.394
00:06:41.920 --> 00:06:43.790
00:06:43.790 --> 00:06:55.495
00:06:55.495 --> 00:07:03.545
00:07:03.545 --> 00:07:07.928
00:07:08.901 --> 00:07:12.185
00:07:12.185 --> 00:07:22.733
00:07:22.733 --> 00:07:35.423
00:07:35.423 --> 00:07:41.432
00:07:41.432 --> 00:07:47.901
00:07:47.922 --> 00:07:51.809
00:07:51.809 --> 00:07:56.845
00:07:56.845 --> 00:08:06.226
00:08:06.226 --> 00:08:09.831
00:08:09.831 --> 00:08:12.156
00:08:12.156 --> 00:08:25.346
00:08:25.346 --> 00:08:29.245
00:08:29.245 --> 00:08:30.148
00:08:30.148 --> 00:08:37.852
00:08:37.852 --> 00:08:50.261
00:08:50.261 --> 00:08:56.442
00:08:58.510 --> 00:09:14.993
00:09:14.993 --> 00:09:27.481
00:09:27.481 --> 00:09:35.442
00:09:35.442 --> 00:09:36.423
00:09:36.423 --> 00:09:37.404
00:09:37.404 --> 00:09:42.299
00:09:42.750 --> 00:09:44.076
00:09:44.076 --> 00:09:50.479
00:09:50.479 --> 00:09:59.114
00:09:59.153 --> 00:09:59.956
00:09:59.956 --> 00:10:00.717
00:10:00.798 --> 00:10:01.339
00:10:01.339 --> 00:10:02.822
00:10:05.269 --> 00:10:10.058
00:10:10.058 --> 00:10:17.341
00:10:17.341 --> 00:10:21.931
00:10:21.931 --> 00:10:32.525
00:10:33.931 --> 00:10:34.793
00:10:34.793 --> 00:10:37.761
00:10:37.761 --> 00:10:38.956
00:10:38.956 --> 00:10:40.215
00:10:42.673 --> 00:10:47.416
00:10:47.416 --> 00:10:49.942
00:10:49.942 --> 00:10:55.477
00:10:55.477 --> 00:10:58.499
00:10:59.691 --> 00:11:11.763
00:11:11.763 --> 00:11:20.254
00:11:20.254 --> 00:11:23.000
00:11:23.000 --> 00:11:45.893
00:11:46.013 --> 00:11:46.592
00:11:46.592 --> 00:11:51.255
00:11:51.255 --> 00:11:52.937
00:11:52.937 --> 00:12:05.846
00:12:05.846 --> 00:12:08.067
00:12:08.067 --> 00:12:14.073
00:12:14.073 --> 00:12:17.702
00:12:17.702 --> 00:12:19.086
00:12:19.368 --> 00:12:38.264
00:12:38.264 --> 00:12:43.879
00:12:43.879 --> 00:12:50.076
00:12:50.076 --> 00:12:54.277
00:12:54.277 --> 00:12:56.606
00:12:56.606 --> 00:12:57.210
00:12:57.210 --> 00:13:10.700
00:13:10.700 --> 00:13:21.118
00:13:21.118 --> 00:13:21.798
00:13:22.919 --> 00:13:38.802
00:13:38.841 --> 00:13:39.884
00:13:39.884 --> 00:13:44.254
00:13:44.254 --> 00:13:55.750
00:13:55.750 --> 00:13:59.740
00:13:59.759 --> 00:14:01.311
00:14:01.311 --> 00:14:04.017
00:14:04.017 --> 00:14:07.563
00:14:07.563 --> 00:14:09.725
00:14:09.725 --> 00:14:18.048
00:14:18.048 --> 00:14:23.400
00:14:23.400 --> 00:14:28.996
00:14:28.996 --> 00:14:32.559
00:14:32.559 --> 00:14:45.517
00:14:45.517 --> 00:14:47.775
00:14:47.775 --> 00:14:53.240
00:14:53.470 --> 00:14:57.759
00:14:57.759 --> 00:15:05.960
00:15:05.960 --> 00:15:11.129
00:15:11.129 --> 00:15:17.562
00:15:17.562 --> 00:15:19.857
00:15:19.857 --> 00:15:30.370
00:15:30.370 --> 00:15:32.657
00:15:32.657 --> 00:15:46.272
00:15:46.292 --> 00:15:55.224
00:15:55.224 --> 00:15:59.259
00:15:59.259 --> 00:16:10.558
00:16:10.558 --> 00:16:14.965
00:16:15.110 --> 00:16:21.755
00:16:21.755 --> 00:16:29.864
00:16:29.864 --> 00:16:33.605
00:16:33.605 --> 00:16:34.907
00:16:34.907 --> 00:16:39.187
00:16:39.229 --> 00:16:41.254
00:16:41.254 --> 00:16:44.139
00:16:44.139 --> 00:17:00.294
00:17:00.294 --> 00:17:01.659
00:17:01.659 --> 00:17:07.771
00:17:07.771 --> 00:17:10.628
00:17:10.628 --> 00:17:11.954
00:17:11.954 --> 00:17:16.461
00:17:16.461 --> 00:17:29.321
00:17:29.321 --> 00:17:42.838
00:17:46.185 --> 00:17:51.869
00:17:52.990 --> 00:17:58.597
00:17:58.597 --> 00:18:06.413
00:18:06.794 --> 00:18:06.973
00:18:07.855 --> 00:18:09.838
00:18:09.838 --> 00:18:12.133
00:18:12.786 --> 00:18:14.492
00:18:14.492 --> 00:18:19.611
00:18:19.611 --> 00:18:21.415
00:18:23.769 --> 00:18:24.529
00:18:24.569 --> 00:18:30.220
00:18:30.586 --> 00:18:31.448
00:18:31.448 --> 00:18:41.232
00:18:41.232 --> 00:18:45.648
00:18:45.648 --> 00:18:51.788
00:18:51.788 --> 00:19:06.654
00:19:06.836 --> 00:19:12.567
00:19:12.567 --> 00:19:14.409
00:19:14.409 --> 00:19:22.000
00:19:22.000 --> 00:19:33.815
00:19:33.815 --> 00:19:41.313
00:19:41.313 --> 00:19:52.452
00:19:52.452 --> 00:19:56.896
00:19:56.896 --> 00:20:10.662
00:20:11.002 --> 00:20:12.125
00:20:12.125 --> 00:20:22.737
00:20:22.737 --> 00:20:37.200
00:20:37.200 --> 00:20:38.972
00:20:38.972 --> 00:20:40.904
00:20:40.904 --> 00:20:54.605
00:20:54.625 --> 00:20:54.865
00:20:54.865 --> 00:21:02.734
00:21:02.734 --> 00:21:17.692
00:21:17.692 --> 00:21:42.055
00:21:42.065 --> 00:22:00.493
00:22:01.194 --> 00:22:09.637
00:22:09.637 --> 00:22:17.875
00:22:17.875 --> 00:22:19.541
00:22:19.541 --> 00:22:22.390
00:22:22.390 --> 00:22:28.810
00:22:28.810 --> 00:22:41.638
00:22:41.638 --> 00:22:49.346
00:22:49.346 --> 00:22:50.990
00:22:50.990 --> 00:22:56.259
00:22:57.067 --> 00:22:57.509
00:22:57.750 --> 00:23:04.013
00:23:04.013 --> 00:23:15.460
00:23:15.460 --> 00:23:20.138
00:23:20.138 --> 00:23:27.334
00:23:27.334 --> 00:23:30.289
00:23:30.289 --> 00:23:32.455
00:23:32.455 --> 00:23:34.163
00:23:34.163 --> 00:23:39.391
00:23:39.391 --> 00:23:46.547
00:23:46.547 --> 00:23:58.810
00:23:59.393 --> 00:24:00.435
00:24:00.435 --> 00:24:02.744
00:24:03.105 --> 00:24:06.090
00:24:06.131 --> 00:24:08.414
00:24:08.414 --> 00:24:11.567
00:24:11.567 --> 00:24:13.490
00:24:13.490 --> 00:24:14.772
00:24:14.792 --> 00:24:21.057
00:24:21.057 --> 00:24:26.368
00:24:26.368 --> 00:24:41.611
00:24:41.611 --> 00:24:45.866
00:24:48.009 --> 00:24:49.751
00:24:49.751 --> 00:24:53.316
00:24:53.316 --> 00:25:00.893
00:25:00.893 --> 00:25:02.375
00:25:02.375 --> 00:25:07.053
00:25:07.053 --> 00:25:11.546
00:25:11.546 --> 00:25:12.328
00:25:12.328 --> 00:25:17.611
00:25:17.611 --> 00:25:20.179
00:25:20.179 --> 00:25:21.182
00:25:21.182 --> 00:25:27.938
00:25:28.144 --> 00:25:45.193
00:25:45.654 --> 00:26:11.189
00:26:11.189 --> 00:26:11.730
00:26:11.730 --> 00:26:19.181
00:26:19.181 --> 00:26:45.146
00:26:45.868 --> 00:26:52.628