In this episode, we chat with Rick Coffey. Rick is the M3 Manager at ClubEssential. He is helping to take private clubs into the 21st century by streamlining processes across the club using things like Big Data and CRMs. Don’t worry if you don’t know what exactly BIG Data is or why you should care, Rick explains what it is and how powerful it can be during the show.
Rick has been a membership director, he’s a past President of the Professional Club marketing association and he’s worked with hundreds of clubs across the US. So he has a ton of insight to bring. During this fascinating half hour we talk about connecting with millennials, some exciting ways to attract membership and social media content tactics to appeal to a broader demographic like women and families.