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April 1, 2016 By pcradmin

Jason Becker, Golf Life Navigators

23b4083Jason Becker is the Co-Founder of Golf Life Navigators. What Jason and his team have created is a matchmaking service that pairs home-buyers with golf properties. It’s a wonderfully simple concept, but you’ve got to have the right people involved and Jason definitely does.

In this episode we chat with Jason Becker, PGA, co-founder of Golf Life Navigators. A matchmaking service helping affluent golfers find the right Florida golf home.

Jason and his team are directly in touch with folks looking to move to or become a member at a golf club, they intimately know what the hot button issues for consumers are. The information they are gathering is incredibly valuable to a club and I’m going to squeeze a few bits out of their brain trust for you.

Click here to visit Golf Life Navigators. 

Filed Under: Club Vendors, Membership & Marketing, Private Club Experts

March 20, 2016 By pcradmin

Jackie Carpenter, Editor of Private Club Advisor

Jackie-CarpenterIn this episode, we speak with Jackie Carpenter, editor of Private Club Advisor. We discuss the idea of the club being the third place. You know, you’ve got your home, you’ve got your work and you’ve got that third place you like to hang out. So what can you do to make the club not just a place to occasional have a meal, but a place to hang out and relax? Jackie gives us some fantastic tips.

Click here to visit Private Club Advisor.

Filed Under: Food & Beverage, Membership & Marketing, Private Club Experts, Programming & Events

March 20, 2016 By pcradmin

Susan Greene, CMP, LCAM – President of the PCMA

Susan-GreeneSusan Greene is the 2016 President of the Professional Club Marketing Association as well as the membership director of  The Oaks Club in Osprey, Florida.

Susan joined us to share her insights from her over 28 years experience in private clubs and membership marketing. We also discussed her goals as president of the PCMA and her vision for the future of the private club industry.

Click here to visit The Oaks Club.

Filed Under: Association Leaders, Membership & Marketing, Private Club Experts

February 18, 2016 By pcradmin

Rick Coffey, M3 Manager at ClubEssential

Rick CoffeyIn this episode, we chat with Rick Coffey. Rick is the M3 Manager at ClubEssential. He is helping to take private clubs into the 21st century by streamlining processes across the club using things like Big Data and CRMs. Don’t worry if you don’t know what exactly BIG Data is or why you should care, Rick explains what it is and how powerful it can be during the show.

Rick has been a membership director, he’s a past President of the Professional Club marketing association and he’s worked with hundreds of clubs across the US. So he has a ton of insight to bring. During this fascinating half hour we talk about connecting with millennials, some exciting ways to attract membership and social media content tactics to appeal to a broader demographic like women and families.

Click here to visit ClubEssential.

Filed Under: Club Vendors, Membership & Marketing, Private Club Experts, Technology & Trends

January 20, 2016 By pcradmin

Rick Coyne, CEO of the PCMA

Rick-CoyneRick joined us on to talk about the history of the PCMA, the current state of the private club industry, as well as his vision for the future. [Read more…]

Filed Under: Association Leaders, Membership & Marketing, Private Club Experts

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