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February 13, 2020 By pcradmin

Club Legislation and the Golf Digest Hot List

On this episode, Joe Trauger of the National Club Association joins us to discuss legislation impacting clubs around the country. Find out what the NCA is focused on in the coming year.

Joe also discusses the Iowa Caucuses and the election outlook.

Learn more about the NCA at nationalclub.org

Later on the show….

The Golf Digest Hot List is the most extensive equipment review that is published right at the beginning of the new golf season (2019 list for reference.)

Two editors that lead in creating Hot List, Mike Johnson and Mike Stachura join us to discuss the process.

The road to the hot list is particularly interesting – over 100 days of testing, thousands of air travel miles, 30,000+ shots taken, several hundred clubs, a group of PHDs that evaluate the final data/studies and much more (stats above to be confirmed).

As Mike & Mike have done early testing of the full range of 2020 equipment, they’ve identified some very interesting trends, in addition to what the individual brands are saying.

The 2020 list will also include a new feature that asks users a few questions pertaining to their game and then recommends the best fits within each club category.

See this year’s Hot List here: www.golfdigest.com/hot-list#golf-clubs

Filed Under: Governance, Private Club Experts, Retail, Technology & Trends

January 7, 2020 By pcradmin

European Trends with Leighton Walker

Leighton Walker, of Cirencester Golf Club and the Golf Club Talk UK podcast, joins us to discuss some trends he’s seeing in the United Kingdom & Europe.

Later on, Leighton and Gabe discuss their favorite episodes of the Golf Club Talk UK podcast. If you haven’t already subscribed, you should do that now. Each month, Leighton teams up with Eddie Bullock to deliver some amazing golf club industry education.

Here’s a link to listen and subscribe to Golf Club Talk UK: golfradionetwork.com/golf-club-talk-uk/

Finally, you’ll find out what Leighton’s approach is when taking over a new club. As a manager, how does he tackle the challenges he walks into and how does he prioritize? You’ll find out the answer in today’s episode.

Filed Under: Private Club Experts, Technology & Trends

December 30, 2019 By pcradmin

Membership Marketing With Text Messaging, Justin Baer

Justin Baer of MemberText joins us to discuss why text messaging is a powerful way to convert leads into members.

Similar to an email drip campaign, a text message drip campaign can be automated so your follow up with membership prospects is timely and impactful.

Visit membertext.net to learn more.

Filed Under: Private Club Experts, Technology & Trends

December 30, 2019 By pcradmin

Mike Last, Managing Charitable Contributions

Mike Last developed a system for club’s to manage their charitable requests as well as generate leads. It’s a system all clubs should look into to save time and be more productive. You’ll learn all about it on this episode.

About Mike:

Mike grew up playing golf in upstate NY. Graduate of Georgia Tech (BEE).

He worked as Electrical Engineer for 12 years 1986-1998. Mike founded Last Minute Tee Times (LMTT) in 1998 to help golf courses sell more tee times. LMTT grew to serve 560 golf courses, 610,000 active golfer members, and hundreds of thousands of tee time reservations yearly. Created the nation’s largest active community of golfers, and LastMinuteGolfer online community members enjoyed an extensive customer loyalty program. LMTT was purchased by Comcast in October 2008 and it is now promoted as GolfNow.

Since 2008, Mike has invested time and money in developing technology to help non-profits raise money. He recognized a sizable opportunity to help non-profits (and equally important) help experience providers (like golf courses and resorts) convert slow periods into meaningful promotion and revenue. Geronimo Solutions bridges the gap between business owners and non-profits.

Visit www.onespareteetime.com/ to learn more.

Filed Under: Private Club Experts, Technology & Trends

August 6, 2019 By pcradmin

Justin Baer, MemberText

On this inaugural edition of Tech Trends presented by MemberText, we chat with Justin Baer about millennials and their unique tech habits. What is this next generation of member looking for in terms of communication and outreach from a brand? You’ll find out.

We discuss why MemberText is the best solution to replace much of your email communication with a more direct and engaging platform. Visit membertext.net to learn more.

Filed Under: Membership & Marketing, Private Club Experts, Technology & Trends

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