Transcript
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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs, from mastering leadership and management, food and beverage excellence, member engagement secrets, board governance and everything in between, all while keeping it fun and light.
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Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
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I'm your host, denny Corby.
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Welcome to the show.
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In this episode, I am thrilled and honored to have back on the show a favorite guest, ann Machiaaud, who's a certified behavioral ninja, the founder of the Behavior Company, with over 20 years experience helping leaders understand the subtle power of body language and non-verbal cues.
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And in this episode we dive into how club professionals can elevate their communication skills, strengthen their team dynamics and even calm angry members or personnel without even breaking a sweat.
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We chat about her techniques for reading the room, spotting nonverbal cues like the turtleneck and creating environments where both staff and members feel truly seen and valued.
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If you enjoyed the first episode we did together, you're going to really enjoy this one, because we go into the nuances of just communication in particular, particularly.
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Did I even say that?
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Right, I don't even know, but in leadership and interpersonal interactions.
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She is a true expert, professional and one of the top people in her field in the entire world who does this, and still super thrilled and honored to have her here on the show sharing with you all.
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It's so good.
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I'm super excited.
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Before we get to the episode, quick thank you to some of our show partners Concert Golf Partners, kenis Member Vetting and Golf Life Navigators We'll hear about them a little bit more later on as well as myself.
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The Denny Corby Experience it is not just a comedy magic show.
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This is an experience for your members.
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They are going to talk about for years and years to come.
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The show is all about crowd work and engaging and interacting with your members.
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It's an absolute blast To learn more.
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Head on over to dennycorbycom and, while you're at it, head on over to privateclubradiocom.
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Make sure you're subscribed to the newsletter because I am releasing the Club Entertainment Guide All things club entertainment, from getting creative to do's and don'ts.
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We have guest articles.
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It is epic.
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If you want early access, we're going to be releasing that soon.
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Head on over to privateclubradiocom.
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Sign up for the newsletter.
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We'll send it to you when it's ready.
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Enough about that, let's get to the episode.
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I'm excited Private Club Radio listeners.
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Let's welcome back to the show Ann Macha-Odd.
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Ann Macha-Odd, we are so excited to have you back.
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Thank you so much for coming.
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Not just a communication expert, you're a certified behavioral ninja.
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I mean, you are just absolutely fantastic at what you do.
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You train CEOs, executives, professionals, fortune 500 companies, fortune 100 companies, big companies, small groups, large individuals, small.
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You do the works.
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Last episode we had on was fantastic.
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We dove into nonverbal cues.
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We talked about the helicopter metaphor, which was fantastic, and we got such great feedback and when I asked you to come back on so happy you said yes and Matcha Out.
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Thank you so much for being back on the show.
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Well, thank you so much.
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I'm blushing here now People cannot see it if they're listening to a podcast, but it's such a great introduction.
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Thank you so much, and I'm very happy to be here because we had a blast in the conversation last time and I love your energy.
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You're always so, you know energetic and it's good to talk to you and fun to talk to you.
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So, thank you so much.
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Yay, so let's, let's start with leadership.
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When we're talking about professionals, talking about leadership, the show here, you here.
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We're all about private golf and country club professionals.
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When it comes to, because all of this really boils down to, I would say, impactful communication, is there any?
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I don't want to say classic blind spots, but are there just maybe typical blind spots when it comes to the people that you work with?
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When it comes to, like, nailing the communication, maybe their message isn't landing, how and why and what?
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Some of the maybe common reasons are that leaders fail to connect and kind of how they can start to flip that.
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Yeah, it's, it's a common theme, you could say, and what I usually see is that they are so focused on content.
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What do I want to say?
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This is my message and I want to get that across.
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This is what people prepare in conversations, also when it's a difficult conversation.
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What they usually do not prepare or what they do not focus on is, for instance, the procedure, or where they do not focus on is, for instance, the procedure.
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So when am I going to say this specific message, or when is it the best time to get it across?
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Maybe somebody is already working with somebody and they're just blurring it out.
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So the procedure is important, but also the interaction, and they don't prepare I would say, rarely prepare.
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Oh, I'm going to have a conversation with this specific person or this specific client and I need to adjust my behavior.
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Instead of, this is me, I'm saying something.
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You have to understand my message.
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Bye, thank you.
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And I'm not saying that people are this blunt all the time, but it's very important that you understand.
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Okay, I do have a message, but in which way can I sculpt it?
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So the whole scenery, the whole message and the whole setting to land, to actually let that message land.
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Yeah, is it?
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Is it, is it empathy?
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Is that where?
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Like, maybe is it?
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Is it a lack of empathy sometimes, or is it?
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They are just so scripted and they, they, they kind of have it like in their head like, okay, I need to talk to this person and do X, Y and Z and then be done, whereas they're not kind of reading and understanding the situation and going, okay, maybe now is not the time to say that exact thing.
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Okay, hey, let's maybe pivot a little bit, let's come back to that.
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Let's talk about X, y and Z first, and then is it kind of like they're in their set ways and they're not malleable in the way that they're communicating.
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Yeah, it might be their set ways, but it could also be stress, that they have their own stress because something needs to be done very quickly or something is happening in the club that needs to get attention straight away and they don't understand that how they feel also interacts or affects their behavior.
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It could also be the strict way some leaders have grown into their leadership and have developed a certain style and they might be very good with that style, but sometimes that specific style is not applicable for, you know, that kind of message or that certain situation or that person.
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And it's not always that they don't have empathy, because I think a lot of people do have empathy, but they don't always know how to show it.
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How do you, when you, when you work with people, how?
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What's a step to opening them up to that empathy?
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If someone's maybe not that empathetic, what's that first step?
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Well, if we talk about empathy, it's a difficult subject because, as I said, I do believe that people have empathy, but they don't always know how to show it.
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Believe that people have empathy, but they don't always know how to show it.
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So, first you go and analyze or this is what I do is to analyze when you do have empathy, how do you show it?
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What is your specific way?
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And if they understand, oh, my form of empathy is saying you know, or not saying anything but a thumbs up, are you okay?
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Oh, that's your style.
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But if somebody's crying, what could a different way of empathy or showing empathy be?
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So I think it also has to do with knowing who you are as a leader, what you're showing and if it's the right way of doing that.
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And what I try to do when I work with them is to see that there's a whole different palette that they can choose from.
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This behavior so far, fantastic, got you very far, it's really good.
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But there are also other ways of showing, for instance, empathy.
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Or if you have to say something negative, or correct somebody with feedback, there are many, many ways of doing that.
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So we try to show them the whole palette.
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Yeah, thinking about that.
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Yeah, yeah.
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What's a, what's a common mistake?
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You see that I never.
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Oh my God, I just, I just sorry.
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Yeah, and you also left.
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That was a bit awkward.
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So I didn't realize, I, I, I, I, I went to go take like notes, to like like circle back on stuff.
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I didn't have my like paper there, so I and I went to go grab a paper.
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I already said some, some stuff on it.
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You see me looking like that, like okay, but I thought, well, let's not comment on.
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This is hilarious, jenny.
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What's going on?
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are you okay?
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Are you okay?
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Are you okay?
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Take a deep breath, grabbing a pen grabbing a pen, let's you're a pro at reading the room.
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Walking into a space, what are some maybe nonverbal cues?
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We talked about some last time, but what are some other maybe cues?
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Maybe, maybe not, maybe there's some new ones that screams something isn't off, you know, or something's not right here.
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Um, what?
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What are some of those?
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How can they spot them?
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I feel like sometimes it's like a gut thing.
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Also, sometimes it's sometimes hard to put your finger on it Exactly.
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You just know something's up.
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But from your point of view, working with professionals in all different industries, what are maybe some common things that to look out for?
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That goes, hmm, something's not right here.
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Maybe something is off here.
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I would say it's a gut feeling, but it's also knowing your club, because if you understand, oh, when things are going great, it's buzzing or it's actually quiet depends on what setting you are, of course and you see something it's of, because I would say it has to do with observation, listening and observation then you might be able to look further into this, like what is going on.
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And, of course, I would advise people to also look at body language.
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So, for instance, if you have a club where you want people to talk a lot, you know the buzzing sound, you listen to the buzzing sound.
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You can also look at the nonverbal communication.
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For instance, are people you know leaning towards each other, are they interacting and talking?
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Or is everybody you know, do they have a ventral denial, which that also is far away from the other person, or they're not having eye contact, all those kind of things.
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You can spot what's off, but you first have to know what am I looking for actually?
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It's the feet too right.
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You watch people's feet and how they're kind of positioned, you can kind of feel like where it's, because I think hip is probably better.
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But yeah, I think I picked that up from Joe's book.
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Actually, it's just like you just kind of like how people are, it's so and I don't know if it's I'm just more like I pick up on it more because of like magic and just having to like read that room.
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It is to me so obvious people do not pick up on like social cues or just like can take a step and just like read and understand, like oh, someone's trying to get out of this conversation, like you don't know how to like stop it right now.
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Like you can tell they're not interested and you're still going on.
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Yeah, Because people are so focused on themselves.
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And one of the things I always said I don't know if I said it last time, but the best conversations they are there when there's comfort for both parties.
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And if you only focus on yourself, like, oh, I'm having a great time and I'm talking to you, but you do not observe the other person fidgeting or looking at their watch, or exactly as you say that the feet are already towards the door, then you're missing out on cues.
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That the feet are already towards the door, then you're missing out on cues.
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But it could also be and this is why I think it's even more interesting those subtle moments when you also hear it in the prosody, so you could say if somebody's saying, yes, I'm having a great time, then you could actually think, oh, they're having a great time.
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But if we listen to the sentence and it goes like, yeah, I'm having a great time, we already hear the nuance.
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And it's so fantastic, when you combine that with body language, to see what's happening in my club.
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And are people having a great time or is there something off the way they say?
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It is also very intriguing all the time.
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Ooh, that is very good.
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One of my favorite quotes is be more interested, be more, be more interested than interesting.
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Yes, I love that because it's and, of course, in this conversation, I would love to ask you a hundred questions, but that's not the setting now, so I will talk more.
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But it's so.
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It's so great to so great also as club managers or leaders, to not have a conversation with you telling them about your club, but connect with your clients, ask questions, genuine questions, and to find out what makes them tick or what they like about the club.
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Or so many people just want to say something and, yeah, and if you understand, okay, we need people to be able to vent.
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People love to vent and to say stuff and it's fantastic.
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Yeah, yeah, oh, man, I feel like we can go in so many fun different directions now when it comes to communications.
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Is there a I don't want to say like doing this and your expertise of kind of like breaking down those invisible walls, breaking down those barriers, to where you can kind of really create a really good team vibe?
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And when I say team vibe that's you know, with your own team, with the members, just kind of like in that realm.
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So when you look at a good vibe again, that means that you understand how you, when your team is having a good time or when they are actually professional.
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So it's a very broad question.
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But breaking down walls in any situation, whether it's with a client or with your team, has to do with understanding what is needed in that moment and also that, when you're a leader in that situation, that people trust you so that you're trustworthy, that you are able to show that you know what you're doing and that you know where everybody needs to go or what needs to be done, but also that you validate.
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And I would say that's one of the most important things that I come across in wherever I work is the validation of the people that are there.
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And validation is not just nodding and saying thank you that you're here, which a lot of people didn't used to do, but now that's already has changed, so that's a good thing.
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But validation is essential to create an atmosphere where you don't feel that boundary.
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And it doesn't have to be very informal you can still be that formal club if you want to be but validation is I'm seeing you, I'm hearing you, I'm acknowledging you and I'm listening to you in many, many ways, and how you can validate is sometimes by taking the time five minutes with your employee to talk about their day, or sometimes you can listen to their complaints.
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It has many, many, many forms, but in essence I would say, to answer your question, that the walls come down with validation.
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Yeah, would you consider that like a principle?
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But you also have ambassadors, because if they feel connected to a club, as I assume they have, you know families and everything's happening there.
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It's different than.
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Oh, I'm just going to go to the club to play some golf.
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It is a community and that's what you can expand on if you do the right things.
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And that's what you can expand on if you do the right things, yeah, yeah, they are very big communities and where people are coming and they want this to be like an amazing place.
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And yeah, you've worked.
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You know, like I said, finance nonprofits, for-profits, high stakes, hospitality.
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Is there maybe something that private clubs can steal from the other fields to kind of level up their dynamics or their member experience?
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Is there maybe a common theme or maybe something you've seen among the other industries that you worked that clubs can take and run with?
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Well, I think that comes down to the thing we were just talking about, because if you want to have a club that stands out, you have to be different than others.
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Of course, that's logical.
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But how are you going to be different than others?
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What is your speciality?
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And it's not in the well, maybe it is in the champagne you're serving, but it has to do with people and we're always connecting with others.
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And if you feel that you have a genuine connection with somebody in a professional way, because you don't want somebody to be too informal with you, in a way depending on the club, of course, but I think if you really make make your club stand out also in behavior, what, what is our way of behaving?
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What is what we're really showing here?
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So, not just the concept, but also to translate all these values that people have on the wall or on the posters or or in a manual, how do I transform that in and transfer that into my own behavior?
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But also, when I'm interacting with others and what I love when I'm working with other companies or nonprofit organizations, it always comes down to this how are we going to show it?
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How are we going to actually not only stand out in our words and in our knowledge, or the food or all those kinds of things that are happening in a club.
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But when somebody would meet me in the street and they would say, oh, that's this guy from the club, I remember him because he did this and this and this, because then you will create ambassadors, and that's what what clubs need, even if they already have a great track record.
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That's where you stand out with the people and with the behavior great track record.
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That's where you stand out with the people and with the behavior.
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Yeah, I want to.
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I was checking my notes.
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I want to circle back, um, when we were talking about body language a little bit and just like reading people in the room a little bit, uh, listening, you know.
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One of the things we were talking about was, you know, people think that they're good listeners, but the reality is that they're horrible.
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Is there a way that our club managers or people in general can up their listening skills?
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Is there a way to enhance or elevate your listening skills to build better relationships?
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How do you become a better listener?
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There is a way you become a better listener by zipping it.
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That's what I would say.
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For the first thing, because a lot of people, as we just discussed, are talking all the time you and I as an exception now, because this is okay and one of the things you can do is, when you listen to somebody, try to the words they're using, try to kind of rehearse well, not rehearse it, but repeat it in your head, because the language that that person is using and the words that they are using can help you when you are kind of summarizing what they've just said, not to make your own version of it, but to actually oh, this is the person that said that kind of word, so I would like to be here with my brothers and sisters.
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Then you repeat, okay, brothers and sisters, and that's different than, oh, I want to be here with my family.
00:21:18.028 --> 00:21:27.340
So a very specific word that they use is something you repeat in your head so that you can say that after you've listened to this person.
00:21:27.340 --> 00:21:35.980
And also, if then they're nodding, you see, okay, I've listened and I've listened well, because I'm using the right words.
00:21:36.545 --> 00:21:40.290
If you don't know if it was the right thing, you can always ask them.
00:21:40.290 --> 00:21:45.118
So did I summarize that correctly, or is this something that I left out?
00:21:45.118 --> 00:21:52.346
And then that means that you're not only listening in the moment that they're speaking, but you're also checking what you've heard.
00:21:52.346 --> 00:22:12.458
When it comes to body language, I would also really love it if that's advice that I want to send out into the world almost is not just eye contact, but body language all over, because if somebody is saying something, you're also listening with your eyes, so to say.
00:22:12.458 --> 00:22:26.381
You're observing not just the text, not just the prosody, not just the formulation of the sentences, but also you're observing this person and what are they emphasizing on.
00:22:26.381 --> 00:22:45.175
So if I'm saying this is really important, or I'm saying this is really important, you know you're listening and you're hearing things in a different way way well, and and for that it's also, I think, maybe going back, maybe to the very beginning, where we were talking about those those one-on-one interactions.
00:22:45.336 --> 00:22:46.921
It's how are, how?
00:22:46.921 --> 00:22:49.426
Are you saying what you want to say?
00:22:49.426 --> 00:22:55.659
Are you consciously saying the words and the sentences in a happy like?
00:22:55.659 --> 00:23:05.198
Are you conscious of how you are verbally saying those things like you're doing a really good job verse, you are doing a fantastic is?
00:23:05.198 --> 00:23:07.865
Are you also thinking about how you're coming across?
00:23:07.865 --> 00:23:11.036
Um, yes, yeah, and it's when.
00:23:11.036 --> 00:23:12.942
I think, when it comes down to all of this too, it's.
00:23:12.942 --> 00:23:13.201
It's.
00:23:13.904 --> 00:23:25.375
I don't want to the word exhausting is the wrong word but like it's a men, it's mentally like you have to be on when you're really in it and when I say like work in the room, so to speak.
00:23:25.415 --> 00:23:35.934
But when you're like in a situation where, like you, you know, are whether it's a party, an event, a big event at the club, wherever when you're looking, watching and listening, it's a.
00:23:35.934 --> 00:23:41.231
It's a like you, your brain's firing on all cylinders because you're taking in all because you're in, so it's not just the eyes and listening.
00:23:41.231 --> 00:23:41.373
It's a.
00:23:41.373 --> 00:23:43.519
It's a like you, your brain's firing on all cylinder because you're taking in all because you're in.
00:23:43.519 --> 00:23:44.962
So it's not just the eyes and listening and watching.
00:23:44.962 --> 00:23:48.070
It's the smells, what's what's going on around?
00:23:48.070 --> 00:23:50.415
What's the you know is the is something burning.
00:23:50.415 --> 00:23:53.992
Is that why, maybe it's all the senses are just like, um, like fires.
00:23:53.992 --> 00:23:55.517
I think, to be doing all this like it's.
00:23:55.517 --> 00:24:07.738
It's a mentally exhausting thing to be like in it and assessing everything that's going on it is, but it's also very rewarding, and I would call it situational awareness.
00:24:08.199 --> 00:24:10.509
So this is what I teach situational awareness.
00:24:10.509 --> 00:24:13.657
What can I observe, what can I see, what can I look out for?
00:24:13.657 --> 00:24:15.148
What do I need to focus on?
00:24:15.148 --> 00:24:18.376
What kind of things do stand out in this room?
00:24:18.376 --> 00:24:47.707
And well, you used the words exhausting, and it might be intense, but it's also fantastic, because if you get a hang of it, if you really understand oh wait, a minute, I can look at things in a different way and actually make things better with it then you're on fire, because then you see something, you go there, you help this person, you get a thank you, you go to the next situation and, of course, you don't have to do this all by yourself.
00:24:47.707 --> 00:25:06.540
If you train your staff to see all of this, then it's not just you, and that's what I see happening a lot in businesses as well, that one person is really good at it, but they forget to train the other people to observe the room or or have their senses on fire, so to say it's sort of uh.
00:25:06.800 --> 00:25:11.595
The first thing that pops into my head was uh, did you read unreasonable hospitality?
00:25:11.595 --> 00:25:14.788
Will will gadara I haven't.
00:25:15.167 --> 00:25:31.348
No, tell me what is a great great book, uh, he, he, uh, he worked for danny meyer, uh, and he I think he still owns, uh 11, madison park, like a fantastic restaurant in new york city, uh, like, believe, like michelin stars, all this stuff.
00:25:31.348 --> 00:25:53.480
But like training the staff and just how they work the room, and there is secret signals that as soon as like they, they would show up and I don't know if it was like their drink order or what type of water that they liked, but by the time they got from the hostess stand to the table, the proper water was already in place because the server or the hostess cued the person.
00:25:53.480 --> 00:25:54.346
They pulled the ear.
00:25:54.346 --> 00:26:00.946
That meant tap or whatever it was meant tap or whatever it was.
00:26:00.946 --> 00:26:11.575
But there's these little signals and things that everybody just knows because they're so well-trained that everybody's on that same wavelength, that same aura, that they can feel it all together.
00:26:12.036 --> 00:26:15.083
And then still, this is fantastic.
00:26:15.083 --> 00:26:46.038
But I love this example because even if you have the perfect drink and oh, it's there in front of you, but they didn't because they were just a little bit too slow so they didn't do everything right, but in the end they tried, but you feel it.