Guardians of Club Safety w/ Dan Klimek MemberVetting

Transcript

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I ask clubs all the time when I talk to them, like what are some of the craziest you know member stories that you've had?

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And it's funny because it doesn't take most people very long to come up with oh, this one guy.

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It's always this one guy, this one guy, right?

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So we try to weed out the one guys.

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You know what I mean, because those folks are the silent killers of membership, right?

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So everybody tries to avoid that one member.

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But that's usually how every story starts.

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It's like hey, do you guys have any problems at your club with members?

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Oh, this one guy.

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And then there's a story, right, and it's like I probably could have stopped that guy from getting into your club.

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Hey everyone, welcome back to the Private Club Radio Show podcast, the industry source for news trends, updates and conversations all in the world of private golf and country clubs.

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Welcome to this episode of Member Vetting brought to you by our friends Tennis Member Vetting membervettingcom the choice when it comes to vetting and the member applicant application process when it comes to joining your club.

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Fact-based membership vetting for your club.

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Avoid frustrations, disruptions and legal actions.

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Protect your members, staff and club's reputation.

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On previous episodes we've had on Paul Dank, today we're going to talk with Dan Klemek, who is the Director of Operations over at Kennis.

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It's not just Paul behind the computer doing this.

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Paul has an amazing team of professionals from all over ranging yeah, just like former military Navy SEAL style people.

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So, when the information that you're getting is crisp and what Dan shares with us is a little bit more how they got involved into the club space and the types of issues that they help clubs with, he discusses their process of how they kind of conduct and do their background checks, and really, at the end of the day, though, it is super important to provide context and detail when it comes to background checks and getting fact-based member vetting, and Dan shares some juicy stories of some things that they've uncovered from some potential members.

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I'm happy you share some of those too.

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I really want to do a bunch of episodes called Club Confidential and it's all just wild stories from clubs with, like people's voice changed.

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I think it'd be awesome and what this is all about is just giving.

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This is just about you, the club, getting as much correct information, as much background information that you can get about people who are trying to come in to allow you to make the most informed decision possible.

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It's the best way for you to make the most informed decisions and protect you, your club and your reputation.

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And real quick, for all of you readers out there, for all your club professionals.

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If you're a reader like me and Paul Dank, we have a special offer for if you are interested in learning a little bit more about member vetting and Kennis and what they have to offer, a little bit more about member vetting and Kennis and what they have to offer A non-salesy call, just a hey, hello, how are you?

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Just a quick little meet and greet.

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If you would like that little quick meet and greet, non-salesy call and a free book a free book.

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Me and Paul are readers.

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We love other people who are also readers and if you happen to be interested in learning more about member vetting and you enjoy reading, it would like a free book.

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It is Anti-Fragile Things that Gain From Disorder by Nassim Nicholas Tlaib.

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Just email, hello at privateclubradiocom.

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Subject book and we will make sure this gets into your hands.

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And yeah, so special offer from special people.

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But enough about that, let's get to the episode.

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Let's welcome to the show Dan Klemek.

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I was living on the west side of the state and I took an internship.

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And now here I am, almost 20 years later, running the show day to day.

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So what were you going to?

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What were you even going to school for?

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How does this even happen?

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You know, that's the.

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That's the question.

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I get a lot.

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So I am.

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I wanted to be a fed for a long time and that's what I went to school for long time and that's what I went to school for.

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I have an undergrad in criminal justice from a tier two school that I thought I was going to get to play D1 hockey at.

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So I went to the crummy school mediocre school here in Michigan because I had a shot of playing D1 hockey.

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Didn't make it Otherwise things would have turned out differently maybe but didn't make it and then got through there in three years and then went to grad school at U of D Mercy for Intel Analysis, which is basically big data and cybercrimes, and thought that was the fastest way to be a Fed.

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And by the time I graduated I'd already been working for Paul for four or five years.

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And then I got married young and I looked at my wife and I said I'm going to have to leave and go to New York or DC for 20 grand less than I already make.

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And she said well, that's kind of dumb.

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And I said I kind of agree with you.

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So Paul and I came up with an agreement and here I am.

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That's awesome.

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That's awesome.

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So what exactly do you do?

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Boy, that's a good question.

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So I laugh because I leave my signature line as senior investigator.

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But really I run the day-to-day operations.

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I pretty much spearhead a lot of our sales and new business too, with Paul.

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Unfortunately, I have to deal with the administrative side and the HR side as well A little bit of everything At the end of the day.

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I'm a trained investigator but I have to do all the business stuff at the end of the day.

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I'm a trained investigator but I have to do all the business stuff at the end of the day, which is less fun, I suppose.

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What was your response when you found out Paul was diving into the private club space?

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So actually I've been around since the beginning of it and actually the first two clients we ever had in the private club space were mine.

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We kind of got a weird.

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I don't know if he gave you, did he give you?

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The first two clients we ever had in the private club space were mine.

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We kind of got a weird.

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I don't know if he gave you, did he give you the backstory of how we got into this?

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Because he was a member of some clubs and I think he just saw I'm sure he's told me many a times.

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I'm just blanking now.

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That's okay.

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So that's part of it.

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Yeah, he's a member of the DAC downtown, of which you know I will not be joining I have too many kids for that, that are too young but no, so we had we've always done both the investigative side and we always had a pre-employment screening business as well, and we had a club member board member ask us if we could screen applicants because they were having a hard time with their club and I was like I'll go down and meet with you.

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So I went and met with them at a local club here in Michigan and we were doing we were really doing the club screening for two clubs for probably eight, nine years, literally eight or nine years before we even realized like maybe there's an actual space here.

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We were just doing them kind of as a side thing, a side investigation for a couple of clubs that had problems, and we met the GMs.

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And then, you know, over COVID, we had a lot of time to think and you know we were like, okay, maybe this is really something, and that's where it kind of sprung from.

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That's wild and things were going well.

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You guys are popping up all over helping clubs tremendously what, what, how.

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So when you think back to working with those clubs in the beginning and the ones that you still do, how did you help their issue?

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Yeah, actually initially.

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So those first couple of clubs they had the issue of, you know, metro Detroit's a small area and a lot of people know a lot of people and I'm sure most Metro Detroit or most Metro areas are like that.

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But they had problems with a lot of small business owners that were members that had sued each, had problems with a lot of small business owners that were members that had sued each other or had relationship problems or maybe familial problems where they didn't get along and that caused bad members and problems at the club.

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So yeah, helping them was a little bit different story than maybe what all the clubs deal with, but on a little bit of a smaller stage.

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But yeah, absolutely helped and, matter of fact, both of those are still clients to this day.

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They were kind of clients one and two, and really the second one came about because the GM left the one club and went to the other one.

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So yeah, tons of help there and some of the stuff that we're seeing now with the larger clubs that we're helping with all over the country are.

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It's crazy to me and I think we've surprised most of our clients by some of the strange things that we found out about people and their backgrounds.

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I don't know, I don't know how many of these stories Paul shared with you, but I'm a little bit more on the front lines of seeing them.

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So I've got a couple.

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I've got a couple lined up for you.

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Bring them, dan, that's why so most?

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Recently.

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Give us, give give us.

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Give the people what they want okay, so listen, most recently, and you know, I don't know, obviously, that the names have been changed to protect the the innocent, but yeah and let's, yeah, we won't tell you.

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We won't tell locations or clubs or anything, we'll just no, we don't know we'll make up names and stuff but you know, listen, some of the clubs we talk to, politics is a big thing, right?

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So depending on where you are in the country, you know, the political makeup of someone might mean that they would be a better member than others and a better fit, right, they want people that are like-minded.

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But we did recently have, probably about three weeks ago, had a former and current Nazi party member that we actually found as part of the screening.

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I was just shocked, I know I saw your eyebrows.

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I'm telling you I did the same thing.

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I had our team go back.

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We were actually.

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We turned it in a couple of days late, which is never a good thing for us, but we went back and verified everything because we were like there's no way that this person could have applied for membership and not thought that this stuff was going to be found Uncommon, weird.

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So how you found it can.

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Can somebody else just find it Like?

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So can another company just find this or like?

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What Like or like?

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So how difficult was it to find meaning Like?

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You know what I mean.

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Like, could.

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Could your average other person like go and find this?

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Or is it like the trained eye?

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Is this really your specialty is fine, and most people are good.

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All these are.

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Most people are good.

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But like, finding stuff, stuff like this, like it's a specialty, yeah it is definitely a specialty, and here's what I'll tell you is there are some times where part of what we're doing is to show the club what their other members are going to find when they Google the person.

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So if you get a new member and you don't like them or you're leery of them and you start Googling their name, yes, you may find things and in this particular case, you would find some evidence of some weirdness.

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What we were able to do was provide context, detail and then also actual court records that went along with what you would see on social media from 15 years ago.

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So, yes, I suppose if somebody was doing enough Google searching, they could find some posts from 15 to 20 years ago where they're going to find some evidence.

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Like, that person might be a little strange, might be a little different, might be something we should look at twice but also not be able to verify it was them, because the names are slightly different and the profiles were different back then.

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But finding the records, the court records and the detailed data of some events that took place 15 years ago in correspondence with the outdated, the old social media, that tied it all together and we could say here's an entire picture of everything that happened, not just, and there's a little piece of evidence over here and a little piece over here.

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We tied it all together and said, no, this person appears to be a member of a party that isn't the top eight.

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Look at the top.

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You know, what's funny is is I gave a presentation not long ago to tell you I, to give you my age.

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I gave a presentation not that long ago and I was just rambling off social media platforms at the Facebook, the MySpace, and I said the MySpace out loud and I went, oh my gosh, I just dated myself when I started MySpace, was it?

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I mean, that was the place I was in college, when I was an undergrad, when Facebook became a thing and you had to have a college login.

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And I will say I was smart enough back then not to give Facebook my real name.

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I still have a fake name Facebook profile that is now 21, 22 years old, maybe not 18, 19 years old, based on the timeframe.

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He's a single doctor in Las Vegas, Like it's no the problem is, the scarier part is that my profile you know it was it was an it was a late teen, early 20 something person who's now almost 40.

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So my Facebook profile has aged poorly and I haven't updated photos in a while because it's a lot harder to do nowadays.

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But yeah, I mean finding some of this stuff and tying it together and, yes, the platforms that people had back in the day and the things that maybe people thought they had deleted are findable, and it's a good cautionary tale for anybody, because anything you post on the internet really is there.

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So for this last instance, was it something you saw?

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Did you get a whiff of something that you're like something's not right?

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How did that play out?

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That is wild.

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Yeah, so it always comes down to this we collect everything and anything, right?

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So we're going to find everything we can possibly find about somebody and then we have to analyze it.

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We can possibly find about somebody and then we have to analyze it.

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So we go out there and we find things and people oftentimes especially if they're into weird things or some type of counter culture revolution, whatever they're into generally won't use their real name.

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Sometimes they do, sometimes they don't.

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We're able to find those platforms, regardless of what username you're using.

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When you collect it all and put it together and then start to analyze it, that's when the picture becomes clear, because finding photos and finding posts and things like that from 15 years ago, putting them all in a big pile and saying what does all this actually mean?

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Wait a minute, that's weird.

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That particular one came together really quickly and we went OK, that's definitely him.

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Let's verify that that's him.

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Ok, we are verified that that profile belongs to that human being, based on email addresses, phone numbers, whatever data we had.

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What else is out there?

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Okay, the public records are starting to come back.

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The court records, the searches with local police departments are starting to come back.

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That is further verifying that this weird space that this person operates in is accurate.

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And so then you start to write it up as far as what does it actually all mean, and how do we describe that to the client?

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And what we found?

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Yeah, that one was wild.

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I mean, it came together relatively quickly, but at the same time there were a lot of little pieces that pointed to that going on.

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What else Give us more?

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This is so good.

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So the funnest ones are the ones that people have, and I don't I mean I can give you specifics but the funnest ones are where people have secondary accounts, and there's a statistic out there that we use in our presentation.

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It's something like 45 to 50% of people that have two or more social media platforms in their own name will have a secondary ghost account.

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So, for example, I'm a normal everyday suburbanite and I've got my Facebook, my Instagram, maybe a TikTok, probably not a MySpace all together under my real name, but maybe I have some weird habit or hobby or odd thing that I'm into that I have a profile that you can't or at least I don't think you can track back to me.

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You know we had in our city that I grew up in, the chief of police had all of these fun profiles in his real name great PR, I'm the chief of police, law enforcement, this and then he had a ghost account and our local news media found it not us, but you know the ghost account was him and he was clearly posting subjectively racist things on this ghost account that he thought, well, no one's ever going to track this back to me very politically charged type of stuff.

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We see a lot of that where it's, you know, somebody has what they're displaying on the surface on their LinkedIn, on their Facebook, on their Instagram, and then they have a second one that is usually politically motivated.

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So they'll have some political platform where it's, you know, you're Denny125 and you don't use your regular phone number, you don't use your regular email address to create that profile, yet we're able to find that and really get an idea of what you're into, because it gives you, it just gives us an insight, and it gives the clubs an insight as to, okay, what does this person say and do when they think no one's watching, versus what are they saying and doing when they're on stage, if that makes sense, yeah, yeah.

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Any more stories.

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Any more stories.

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You know, listen, the politics comes out in a lot of these.

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I mean, you get a lot of people with the political posts that are wildly outside of the middle range, right.

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So you've got left, you've got right, you've got people that operate kind of in that middle reasonable range, right.

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And then you get the extremists left and right and I think those folks probably tend to be the biggest problem members.

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So you get the politics.

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You also get a lot of complaining and I think people will do more complaining online, whether it's in their reviews, it's in their neighborhood boards under a pseudonym, because they don't want to have to deal with the repercussions of being that complaining neighbor that's always causing problems, always causing the police or writing bad reviews.

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You see a lot of bad reviews so you can find, like the Yelp accounts and stuff like that.

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Those are fun, so those are good, because a lot of those are not tied to your profile.

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So if you Facebook and Google and do your real name, that's fine.

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But a lot of people have secondary profiles and if you look at most usernames, whether it's on Google or it's on Yelp or any review sites Glassdoor is another one people will oftentimes get all sorts of pseudonames that they're using to complain.

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I mean, here's the thing is do you want to remember that when we find their secondary Yelp site, that everything is a one-star review?

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This waiter was bad, this service was awful, this place was terrible.

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I hate this place.

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Never go here.

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We see a ton of that, and that's both on the member applicants and the spouse, where it's just nonstop complaining.

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They're just not happy people, right?

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Do you want to hang out?

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Those are the people you don't want to hang out with.

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We all have friends like that.

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I don't want to hang out with those people either.

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So I'm not going to name anybody, but I could.

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So yeah, it's, it's.

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Those are the types of things that we find it speaks to character as far as what that person's going to be like once they're admitted to a club.

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I totally.

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I didn't even think about the, the Yelps and the review sites and the oh, that's where people can get dangerous here's something fun to think about.

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So, as an investigator on litigation matters because that's a lot of what we've done that's my history.

00:19:20.823 --> 00:19:40.211
So, litigated matters, business versus business, person versus person, all sorts of you know, insurance claims, background checks, you name it political opposition research 10 years ago I would have said, denny, I need a, I need an address and I need a date of birth to get started, and that's going to open up a lot of doors for me to get the investigation rolling.

00:19:40.211 --> 00:19:45.289
Nowadays, the average American has 74 apps installed on their phone.

00:19:45.289 --> 00:19:50.141
I had 78 10 minutes ago, now I have 79.

00:19:50.141 --> 00:20:01.635
But if you think about it, every time you download an app from your phone, okay, you are telling Google or Apple what your phone number is, your name, your email address.

00:20:01.635 --> 00:20:05.710
Okay, you're not telling them they're in the app, but when you download it, it already knows who you are.

00:20:05.971 --> 00:20:18.189
Right, one of those apps pretty much down to the exact, every single one will create a profile about you on their webpage.

00:20:18.189 --> 00:20:20.497
So, even if it's an app that you use only on your phone, right?

00:20:20.497 --> 00:20:23.565
I think of all the kids apps that I have, right, I have five kids.

00:20:23.565 --> 00:20:30.528
So all the kids apps that I have to download, they are creating a profile of me online.

00:20:30.528 --> 00:20:45.013
Okay, whether I go on the internet, on an actual computer or not, to use that platform I probably won't ever do that but there's a profile of me with my name, my username and any information that is publicly shared on that platform.

00:20:45.013 --> 00:20:46.603
Maybe all of it, maybe not.

00:20:46.603 --> 00:20:55.240
The most unsecured ones are generally the fitness apps, which just tells you a little bit about somebody, but it also gives me other usernames.

00:20:55.240 --> 00:21:09.034
So if I have to create a username for this app that we're using today and I make it you know DannyK123, I can then turn that username around and search that on a thousand other platforms to see if Dan's ever reused that username somewhere else.

00:21:09.034 --> 00:21:11.888
So it's constantly peeling back those layers.

00:21:11.888 --> 00:21:13.282
Reuse that username somewhere else?

00:21:13.282 --> 00:21:14.267
So it's constantly peeling back those layers.

00:21:14.267 --> 00:21:19.468
But every time you download an app, your phone number and your email address, which I have, I can use to search all those different places for you.

00:21:19.548 --> 00:21:26.190
So another example would be is think about every hobby that there is right, every hobby that you might have, whether it's golf or.

00:21:26.190 --> 00:21:27.619
I'll give you an example.

00:21:27.619 --> 00:21:28.321
I'm a Jeep guy.

00:21:28.321 --> 00:21:29.723
I've got a Wrangler, an old Wrangler.

00:21:29.723 --> 00:21:31.887
It takes a lot to maintain an old Wrangler.

00:21:31.887 --> 00:21:33.250
It's a 90s Wrangler.

00:21:33.250 --> 00:21:35.212
It's got way too much stuff done to it.

00:21:35.212 --> 00:21:41.836
I'm probably on four different forums for my Wrangler under my Jeep username.

00:21:41.836 --> 00:21:47.445
So I have a Jeep username and a Jeep handle in that world and you can find out plenty enough about me.

00:21:47.445 --> 00:21:53.374
If you had that username, you could find out what parts I'm buying, you could find out what car I have, you could find out where I've gone off-roading.

00:21:53.374 --> 00:21:55.782
You can find out little bits and details about me.

00:21:55.782 --> 00:22:01.621
If I was complaining or saying bad things about people on that forum, you would have that too.

00:22:01.621 --> 00:22:05.590
So all these little places across the internet we use to search.

00:22:05.590 --> 00:22:12.292
But the username or, I'm sorry, the email address and the phone number are where we develop usernames and where we start finding people across the Internet.

00:22:14.161 --> 00:22:20.913
So it's these little breadcrumbs, these little trails that you just keep following, and something.

00:22:22.480 --> 00:22:24.386
And you have to search a thousand different places.

00:22:24.386 --> 00:22:25.369
But that's what we do.

00:22:25.369 --> 00:22:30.310
There's no one place to go to for everything, but we have to search a lot of different places.

00:22:30.310 --> 00:22:38.451
One place to go to for everything, but we have to search a lot of different places, and what it turns up is a very complete profile footprint of that person's entire internet history.

00:22:38.451 --> 00:22:40.882
And then you have to think about it this way we kind of break it down into two buckets.

00:22:40.882 --> 00:22:44.390
One of the buckets is self-published, right?

00:22:44.430 --> 00:22:53.584
So when you post to Facebook your self-publishing information whether it's photos or it's, you know, you just post a comment or you like something that's self-published.

00:22:53.584 --> 00:22:56.452
There's also data published about you, right?

00:22:56.452 --> 00:23:04.212
So if I go and write a review about Denny and my experience, I have published something about you that you had no control over.

00:23:04.212 --> 00:23:14.768
So things that people write about you or that you've been involved with that you didn't publish yourself is something entirely different and again, you have no control over it.

00:23:14.768 --> 00:23:19.547
So I can find those little tidbits, those little breadcrumbs, and even people that aren't tremendous internet users.

00:23:19.547 --> 00:23:20.671
I think about my parents.

00:23:20.671 --> 00:23:22.807
They're not internet users at all.

00:23:22.807 --> 00:23:25.950
I mean, they use the internet but they don't have platforms, they don't have Facebook.

00:23:25.950 --> 00:23:27.265
They're in their early 70s.

00:23:27.265 --> 00:23:27.967
That's not what they do.

00:23:27.967 --> 00:23:37.090
There's still things published about them and their careers and what they did that they had no control over.

00:23:37.090 --> 00:23:39.786
So it still gives me some information about people that even people that are not heavy internet users.

00:23:42.053 --> 00:23:46.810
So what are these sophisticated techniques Like?

00:23:46.810 --> 00:23:47.634
What is like?

00:23:47.634 --> 00:23:48.836
This is not how.

00:23:48.836 --> 00:23:49.980
How do you do all this?

00:23:50.951 --> 00:23:58.259
It really comes down to the starting points of the email address, the name and the phone numbers, because from there we start to develop usernames.

00:23:58.259 --> 00:24:02.422
If you're like me most people are, you have different usernames for different platforms.

00:24:02.422 --> 00:24:03.555
They're not always the same.

00:24:03.555 --> 00:24:14.694
Once we get those usernames, we start plugging those into a thousand different sites that we know of and then a bunch of aggregators that help us kind of point in the right direction, and then also using Google to our advantage.

00:24:14.694 --> 00:24:23.618
I think it's like the statistics date it it's a few years old, but I want to say it's only about 6% of Google or, I'm sorry, 6% of the internet is actually indexed by Google.

00:24:23.618 --> 00:24:28.815
That other 94% has to be searched a different way.

00:24:28.815 --> 00:24:40.472
So we use Boolean operators, we use what's now called Google dorks, which is a newer term, but we manipulate Google to pull data up that otherwise wouldn't be found in a normal search.

00:24:41.174 --> 00:24:41.776
That's nuts.

00:24:41.776 --> 00:24:44.401
This is nuts Every time this gets me.

00:24:44.401 --> 00:24:50.837
How often do you find things?

00:24:50.837 --> 00:24:54.517
Well, okay, I mean, things is relative.

00:24:54.517 --> 00:25:00.202
Like, how often do you find things that make you sniff, that put up, maybe, a yellow flag?

00:25:00.202 --> 00:25:07.571
Like, how often are you finding things and yeah, it's not up to you all to decide if a person's a member of a club or not.

00:25:07.571 --> 00:25:09.978
It's up to the club but you're just finding the info.

00:25:09.978 --> 00:25:13.295
But how often do you find sniffy info?

00:25:13.895 --> 00:25:22.458
So I would look at it this way how often do we find truly, completely negative things that any reasonable person would say that's not good right?

00:25:22.458 --> 00:25:25.704
The Nazi stuff is not good right?

00:25:25.704 --> 00:25:28.392
That's a smaller percentage.

00:25:28.392 --> 00:25:35.596
Most of the time it's something that's subjective, that the club has to look at and say is this somebody that we want?

00:25:35.596 --> 00:25:38.323
Do we want to take a chance on this person, or might this lead to?

00:25:38.323 --> 00:25:46.163
I'll give you an example One club might say, okay, two alcohol offenses in the last five years, and we'll take a chance on that guy.

00:25:46.182 --> 00:25:48.587
Some clubs might say, no, two alcohol offenses in the last five years and we'll take a chance on that guy.

00:25:48.587 --> 00:25:49.849
Some clubs might say, no, that's just not for us, right?

00:25:49.849 --> 00:25:51.371
The political stuff is interesting.

00:25:51.371 --> 00:26:03.875
If they find that it's extremely active and it's extremely for lack of a better term extreme to one direction, they might say that just doesn't fit our club, that's not for us to decide.

00:26:03.875 --> 00:26:07.317
Almost every single case has something for them to look at.

00:26:08.077 --> 00:26:10.903
Every applicant has something for the club to look at and review.

00:26:10.903 --> 00:26:12.855
Generally, most are positive.

00:26:12.855 --> 00:26:16.632
You have a lot that are just positive because we profile the positive information too.

00:26:16.632 --> 00:26:22.683
So we're looking at it saying this person has done a lot of philanthropic work.

00:26:22.683 --> 00:26:24.634
They've given a lot of money away.

00:26:24.634 --> 00:26:27.031
They're good people, they're well known in their community.

00:26:27.031 --> 00:26:30.160
So we don't go for the negative stuff.

00:26:30.160 --> 00:26:31.301
We're reporting everything.

00:26:31.301 --> 00:26:36.653
So if they're tremendously positive people that you want to jump on and ensure that they're good members, then that's in there too.

00:26:36.653 --> 00:26:43.797
So every single applicant has something for the clubs to look at and really analyze and say is this going to be a good fit for us?

00:26:44.337 --> 00:26:44.578
Gotcha.

00:26:51.170 --> 00:26:51.692
What we do and how we do.

00:26:51.692 --> 00:26:54.568
It is based on the fact that we are professionals in this area and there are a lot of companies and I know I'm sure Paul talked about this.

00:26:54.568 --> 00:27:00.258
It's the biggest thing that we have to talk about is, you know, clubs saying, well, I'll have my pre-employment screening company do that.

00:27:00.258 --> 00:27:16.007
The character and the background of the person is where the true investigative work comes in, versus just doing a pre-employment background check that's going to tell you okay, five years ago there was an assault charge and there's no detail in context.

00:27:16.007 --> 00:27:24.683
Everything that we do focuses on providing that detail in context, because any incident that happens has a story to it.

00:27:24.683 --> 00:27:42.757
So any incident that happens has a story to it, and the example that I give when I speak is often, if you look at a regular background report on somebody that got a DUI two years ago, it's probably going to just say DUI, 30 days probation, 200 hours of community service.

00:27:42.757 --> 00:27:49.083
And most people would say we all have friends that have DUIs and it's not great, but that's all it was.

00:27:49.690 --> 00:27:56.223
The detail and the context of that story really matters in the grand scheme of who that person is and their character.

00:27:56.223 --> 00:27:58.734
If we look at that and say it's a DUI.

00:27:58.734 --> 00:28:00.279
But let's see what the backstory is.

00:28:00.279 --> 00:28:06.739
Okay, it was actually a really tremendous DUI because we actually looked at the police report and also they said awful things to the cop.

00:28:06.739 --> 00:28:07.819
That's on video.

00:28:07.819 --> 00:28:17.659
They had to be tased and thrown in the back of the police car that's a different story than DUI without incident and they took the arrest and they moved on with their life versus.

00:28:17.659 --> 00:28:29.785
They fought with the cop, had to be tased and then the only reason they got such a light sentence is because they could afford a good attorney and they walked them out of it, so that that level of detail is what you can't get in any other background check.

00:28:29.785 --> 00:28:34.861
And that's really what we try to offer and make sure that our clients understand that.

00:28:34.861 --> 00:28:36.653
That's the huge difference in what we're doing.

00:28:37.236 --> 00:28:39.060
That was good, that was real good.

00:28:40.570 --> 00:28:42.234
You don't have to tell me that it's okay.

00:28:42.957 --> 00:28:44.079
No, that that was a good line.

00:28:44.079 --> 00:28:44.622
Like I don't.

00:28:44.622 --> 00:28:46.653
I don't even know how to.

00:28:46.653 --> 00:28:47.255
That was solid.

00:28:47.255 --> 00:28:48.219
You've said that before.

00:28:48.219 --> 00:29:03.796
I wanted to do episodes on the channel just called Club Confidential and it's the blacked out so you can't see who it is and change up the voice.

00:29:03.796 --> 00:29:16.663
But stories of shit that you guys find, or just like the club profession, you can't tell who, what, where, when, why, but it's all just shit that you find.

00:29:17.483 --> 00:29:17.805
It's funny.

00:29:17.805 --> 00:29:24.058
I ask clubs all the time when I talk to them what are some of the craziest you know member stories that you've had.

00:29:24.058 --> 00:29:28.885
And it's funny because it doesn't take most people very long to come up with.

00:29:28.885 --> 00:29:30.534
Oh, this one guy.

00:29:30.534 --> 00:29:32.961
It's always this one guy, this one guy, right.

00:29:32.961 --> 00:29:35.577
So we try to weed out the one guys.

00:29:35.577 --> 00:29:40.402
You know what I mean, because those folks are the silent killers of membership, right?

00:29:40.402 --> 00:29:42.872
So everybody tries to avoid that one member.

00:29:42.872 --> 00:29:44.773
But that's usually how every story starts.

00:29:44.773 --> 00:29:47.615
It's like, hey, do you guys have any problems at your club with members?

00:29:47.615 --> 00:29:48.797
All this one guy.

00:29:48.797 --> 00:29:50.258
And then there's a story, right?

00:29:50.258 --> 00:29:52.940
And it's like I probably could have stopped that guy from getting into your club.

00:29:52.940 --> 00:29:57.183
So that's what we should be called the one guy filter, right?

00:29:57.703 --> 00:29:58.765
The one which?

00:29:58.765 --> 00:29:59.266
Which?

00:29:59.266 --> 00:30:00.646
Which package would you like?

00:30:00.646 --> 00:30:01.307
The top package?

00:30:01.307 --> 00:30:04.614
The one guy pack?

00:30:04.614 --> 00:30:06.057
You want the one?

00:30:06.137 --> 00:30:07.321
guy package.

00:30:07.321 --> 00:30:13.784
All right, we're trying, but yeah, that's that's really it, and and um, you know it's like I said, it's been an interesting, it's been great.

00:30:13.784 --> 00:30:14.366
I mean I, I really enjoy this.

00:30:14.366 --> 00:30:23.599
I know that we briefly met in Chicago last year, um, when we that was our first event, I mean, that was literally our first event and and Paul couldn't go, and he said, you're going to Chicago.

00:30:23.599 --> 00:30:25.882
I said, that's fine, I like Chicago, lots of good food there.

00:30:25.882 --> 00:30:30.915
And so I showed up in Chicago and this was a really nice group of people to work with.

00:30:30.935 --> 00:30:32.945
This is a lot better than you know.

00:30:32.945 --> 00:30:33.448
Sometimes it's.

00:30:33.448 --> 00:30:38.382
You know we have different categories of folks that we work with really, really kind and good people.

00:30:40.330 --> 00:30:43.875
Yeah, and you're helping do amazing things for clubs as well, so thank you for that.

00:30:44.676 --> 00:30:45.117
I hope though.

00:30:45.117 --> 00:30:52.798
Yeah, we've had really good success and really good reviews from our clients that have said, hey, it was we dodged a bullet on this one, and you know that's.

00:30:52.798 --> 00:30:54.155
It's been really nice to hear that.

00:31:00.757 --> 00:31:07.265
The feedback's from really positive, yeah, especially yeah, when, when you know, really shows a character to where you know they were going to let a person in.

00:31:07.285 --> 00:31:27.592
It's like, eh, you know what, though, and I tell people now, like now's the time to be more selective, like if there's a time, like when there's wait lists galore and like people are itching to get it, like now's the time to be more selective, take that a little bit extra, Cause you know it's, it's, it's, it's not.

00:31:27.612 --> 00:31:29.357
Even I was talking with another, uh, uh, general manager, just even on a different topic.

00:31:29.357 --> 00:31:36.660
We were talking about, uh, he was bringing in, uh, personal trainers or, like you know, outside people, and it's, you know it's, it's.

00:31:36.660 --> 00:31:37.181
He was.

00:31:37.181 --> 00:31:57.213
He wanted to make sure he got the best trainer, because if a bad trainer comes in, or a trainer who just doesn't maybe care and and a member goes down, it's not just the member going down and being hurt, it's that's yes, that's obviously a very bad thing and liability, but now they're not there at the club spending money, like now.

00:31:57.213 --> 00:32:03.493
It's like there's all these different trickle down effects and, like you know, even though they know it wasn't anybody's fault, but they're still, like you know.

00:32:03.493 --> 00:32:07.617
So it's just like yeah, it can just trickle in, you know, yeah, yeah.

00:32:08.838 --> 00:32:09.219
I get it.

00:32:09.219 --> 00:32:12.883
Yeah, no, that's why we're here and it's been exciting and fun.

00:32:12.883 --> 00:32:14.285
And, yeah, I like to.

00:32:14.285 --> 00:32:16.507
You know we have a highlight section.

00:32:16.507 --> 00:32:18.530
I don't know if you've seen any of our reports.

00:32:18.530 --> 00:32:22.876
We have a highlight section where it's basically trying to call out the best and the worst of everything, right?

00:32:22.876 --> 00:32:26.521
So if the highlight section is all positive, that's generally a good sign.

00:32:26.521 --> 00:32:31.755
And if the highlight section has some highlighting in there that says, hey, you should really look at this on page 13.

00:32:31.755 --> 00:32:40.932
Yeah, and there's been a few where, like the one I mentioned earlier, where it's a phone call because it's like, okay, you really need to look at this report carefully.

00:32:40.932 --> 00:32:43.397
Please pay attention to this report.

00:32:43.397 --> 00:32:47.334
This is not like because you worry about the complacency Like we send you.

00:32:47.334 --> 00:32:54.742
You know we'll send five really positive ones in a row and it's like, yeah, no, this person's great, it's super nice, Like we totally be friends with that person.

00:32:54.750 --> 00:32:56.030
And then you're like wait, wait, wait, wait, wait.

00:32:56.030 --> 00:32:58.332
This one you're getting right now is not that.

00:32:58.332 --> 00:32:59.913
Please, please, please, read this one.

00:32:59.913 --> 00:33:00.834
It's very, very important.

00:33:00.834 --> 00:33:05.277
So, um yeah, so we've made those phone calls too, but it's really good communicating with the clubs.

00:33:06.978 --> 00:33:09.699
That one had to be a good, solid find.

00:33:09.699 --> 00:33:13.501
But yeah, Dan, thank you so much for coming on.

00:33:13.501 --> 00:33:21.046
Thanks for shedding some light, shedding some more stories, and hopefully we can get you on with some more fun, interesting finds and stories.

00:33:22.106 --> 00:33:22.326
Awesome.

00:33:22.326 --> 00:33:23.268
Well, I appreciate it, Danny.

00:33:23.268 --> 00:33:23.907
Thank you so much.

00:33:32.309 --> 00:33:34.038
Hope you all enjoyed that episode.

00:33:34.038 --> 00:33:47.590
I always love learning from Dan Paul everyone over at the team at Kennis Fascinating stuff that they can do and how they can really help clubs and how they can really provide the information to give clubs the tools and the information to make the most informed and correct decision possible.

00:33:47.590 --> 00:33:51.759
If you're interested in learning more, head over to membervettingcom.

00:33:51.759 --> 00:34:08.072
If you are a reader and maybe also a little bit interested in learning more about the Kennis approach and would like a copy of Anti-Fragile email, hello at privateclubradiocom subject book and we will link that up and make it happen.

00:34:08.072 --> 00:34:10.237
Thank you all so much for being here.

00:34:10.237 --> 00:34:12.492
If you're enjoying the content, a like, share, subscribe.

00:34:12.492 --> 00:34:15.798
Subscribe to our newsletter, privateclubradiocom.

00:34:15.798 --> 00:34:17.181
That's this episode.

00:34:17.181 --> 00:34:19.463
Until next time, catch you all on the flippity flip.