Have you ever wondered what goes on behind the scenes of a prestigious golf championship? Well, buckle up as we invite Ian Hock and Tommy Donovan to share their unique experiences in the club industry. From navigating the chaos of the PGA championship with 5000 people in the clubhouse to sharing anecdotes about golf - we've got your curiosity covered.
Get ready to witness a deep dive into the future of golf, as we discuss the introduction of the liv tour, a concept that's both shaking up the landscape and transforming the sport. Plus, you'll discover how Fiddler's Elbow is pushing the boundaries of the club industry with its innovative beverage programs. We're talking unique ice cubes, custom-made canned cocktails, and an inventive wine program that's sure to whet your whistle.
Lastly, let’s not forget the elephant in the room - how has Fiddler's Elbow tackled the challenges thrown up by the pandemic? You'll hear about the club's creative adaptations, their strategy for rebranding, and their approach to building a community with their members. Plus, we’ll explore the potential impacts of climate change on the wine industry and the shifting wine preferences among the younger generation. So, sit back, relax, and get ready for an entertaining tour through the evolving world of golf and club culture.
Huge thanks to Ian and the Winebow team (https://www.winebow.com/) for the delicious wine
& Tommy and Fiddler's (https://www.fiddlerselbowcc.com/default.aspx?p=DynamicModule&PageId=397826&ssid=324949&vnf=1) for the delicious spread 😋
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